That’s because according to NPD, in June, 91 percent of the market for computers that cost over $US1000 belonged to Apple.
Sure, it helps that Apple only sells two computers under $US1000—the white MacBook and Mac mini—so if you get a Mac, it’s probably going to cost over a grand. In fact, the average selling price of a Mac is $US1400. But, consider that Apple claimed just 66 percent of the $US1000+ market in the first three months of 2008, and 88 percent in May of this year.
It also means that people just aren’t buying super tricked-out PCs—which is something Microsoft courted with its Laptop Hunters ads, showing how cheap PCs were compared to Macs. To wit, the average selling price of all PCs in June was precisely half that of Mac: $US700. (For Windows notebooks, sans netbooks, the average selling price was $US569.) Which suggests there are way more Laurens than Giampaolos in the world.
Of course, I would definitely prefer far more Laurens. [BetaNews via BusinessInsider]
Regan
Friday, July 24, 2009 at 1:07 PMA lot has been said at reddit.com on this article (from the US Gizmodo). What’s left out is that in the US (and it wouldn’t surprise me if it was elsewhere) Apple’s revenue share of the “premium” price market — that is, computers over $1,000 — is a staggering 91%. This means that 9 out of every 10 retail dollars that is spent on PCs in that price range, goes to Apple, as Betanews’ Joe Wilcox points out. That, for lack of a better word, is insane.
Okay I quoted a source, Techcrunch.com
mr-crash
Friday, July 24, 2009 at 7:28 PMI am not sure I like the way this article presents this information.
It does say “revenue market share” though, which I suppose doesn’t take into account that Apple could sell one $4000 computer, and someone else could ship a couple of hundred $1001 computers, and still preserve that rather amazing percentage.
The reason it seems odd is IDC suggested there would be 66 million computers shipped in the quarter that’s talked about in the article. I can’t imagine that only 1/10th of the systems bought in terms of number (some 260k) were the only ones priced in that bracket out of so large a figure.