Are Augmented Reality Sites Now Mandatory For All Sci-Fi Films?
First it was Star Trek. Then Transformers got in on the action. Now upcoming Peter Jackson alien thrill ride District 9 has its own augmented reality website. Sadly, it’s a little disappointing.
The app introduces you to the world of MNU, or Multi-National United, a military organisation that obviously operates in the film. By printing off a District 9 image and holding it up to your computers webcam, you can watch a 3D model of a MNU soldier rappell, take down an alien and shoot his gun; check out the alien spaceship and study the alien creatures from the movie. Moving the picture around moves the 3D model, and the closer you get to the camera the bigger the model.
And that’s about it…
I’m really liking the practical applications of augmented reality, and looking forward to checking out the District 9 film, but this whole exercise doesn’t actually offer anything compelling to market the film.
If you want to check it out for yourself (it might kill about 10 minutes of your day), click the link below.
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Comments
lol ‘practical app’ these apps are a waste of code, a really practical app would be one that you put on your iphone and translates any foreign language sign / writing ect into English in real time, replacing the foreign text with the English translation.
Let me know when you’ve created that one, matt. I’d like to have it myself!
I think we’re just at that stage of AR – developers are flexing their muscles and showing what’s possible. Hopefully we’ll start to see campaigns that are more deeply thought out – something which ties in with the movie’s narrative and characters.
I feel like there’s a lot of similarities here to what the studios have been exploring with using ARGs for marketing.