Mos Def Selling New Album Through T-Shirts

These days it takes a little more effort to push an entire album of music. For some, it’s free digital downloads, for Mos Def, it’s t-shirts.

Mos Def has partnered with clothing company LnA to develop a line of shirts to promote his new album The Ecstatic. Each shirt features an album cover on the front and a track list with a special download code on the back. If you buy the shirt, you get the album for free. SoundScan has even agreed to count the shirt as an album sale. Not a bad deal for a twofer (as long as the shirt is reasonably priced that is). Although, for the record, I prefer Trent Reznor’s free model. [Woooha]