Design

Building Calendar May Be Sexist but I Like It Anyway

By Jesus Diaz on June 2, 2009 at 2:40 AM

This outdoor advertising for Axe deodorant—integrated with the architecture of a female students’ dorm—shows a page of a calendar, with each window showing a sexy girl making a day cell.


According to the Korean agency that created it, “we aimed for the expression that a new female can be met on a daily basis.” Yes, Korean Agency, a new female who will conveniently ignore you—specially if you use Axe deodorant—can be met on a daily basis. [Direct Daily—Thanks Genevieve]

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