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Dell Ditches Gender-Based Della Brand

9:30AM May 23, 2009 | Andi Wang

Ten days after its initial launch, Dell’s website designed specifically for women, Della, had been taken down and relaunched with a “Lifestyle” brand, void of all Della content, presumably because of all the animosity its girlie name sparked. We are geeky women, Dell, hear us roar. [Lifestyle via RegHardware]



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