Le Whif Inhaler Stinks of Chocolate, Marketing Ploy

Harvard professor David Edwards wrote a graphic novel envisioning a future world where people ingested their food by smelling, or “whiffing,” it. That vision begot Le Whif, the chocolate inhaler.

“Over the centuries we’ve been eating smaller and smaller quantities at shorter and shorter intervals,” Edwards said. “It seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we’ve helped move eating habits to their logical conclusion. We call it whiffing.”

In high school I called it huffing, but that might have been something else entirely. This version comes in four chocolate flavours: mint chocolate, raspberry chocolate, mango chocolate, and milk chocolate.

If it can curb people’s appetites as advertised, great, no complaints here. But my snap reaction is this is just another way to boost chocolate consumption amongst members of the population that enjoy sticking things in their noses. [Le Whif via Boing Boing Gadgets]