Adidas says that its new $240 UltraBOOST Uncaged sneakers were "inspired by consumer customisation, and a global trend that started last year". That global trend wasn't actually something that Adidas had forecast, though -- and it started because sneakerheads were buying the company's original UltraBOOST running shoes and cutting off the plastic mid-foot cage to show off the knitted fabric underneath. So, Adidas took the hint and made its own.
Amid the killing of its own Olympic mascot, the dysfunctional clean up of its polluted waters, the shutdown of its doping lab, the declaration of a financial emergency, the presence of the Zika virus and various other calamities, Rio's Olympic ambitions are a disaster. And the latest news out of the city is just as bad. On Wednesday, a collection of body parts was found washed up next to the Games' beach volleyball venue.