Computers

Apple Responds to Microsoft’s Laptop Hunter Ads

If you thought Microsoft’s laptop hunter ads (1, 2, 3) were catty, check out Apple’s response.


A PC is no bargain when it doesn’t do what you want,” Apple spokesman Bill Evans says. “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price

Kitty no likey! Reeow! [Business Week via MacRumors]

Comments (AU Comments | US Comments)

  • Peter

    Trading on cool is … cool … Until you get to a global downturn and you have to compete on price … not cool … Suddenly gets you thinking that your 25 billion dollar fighting fund … Might not be such a deep pool … of cool.

  • Andrew

    Has Bill Evans seen the Sony’s they are also over priced and look cool.

  • pewpew

    An apple is no bargain full stop…
    and bill evans is just reinforcing the whole pretentious vibe for apple users

  • Ben

    Oh my, how precious is she? The music, her ratty style, oh my. It’s all so pretentious. Is this MS’s response to the pretentious mac crowd?

    This makes me:

    A. A little nauseous

    B. Never want to buy a PC

    And I love PC’s!!! MS, Please stop with these adds. It was hard enough after the Seinfeld ones.

  • well-howdy-dew

    funny that microsoft never discusses ‘the total cost of ownership’

    oh, that’s right. they can’t!

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