To me, that photo is just saying that Sony is failing in their marketing, not in their product offering.
Having options is a good thing for consumers – remember?
However, shoving all those options in the consumer’s face all at once is retail failure.
I’ve never walked into a Sony store, or Sony area in department stores where they displayed all their offerings like the photo.
What Sony need to do is tell their marketing department to get their act together. Market and focus on their key models that have the most appeal and leave the other options sitting in the background for the people that want choices to discover.
Yeah, I think that about sums it up.
boc
Wednesday, March 4, 2009 at 12:45 PMTo me, that photo is just saying that Sony is failing in their marketing, not in their product offering.
Having options is a good thing for consumers – remember?
However, shoving all those options in the consumer’s face all at once is retail failure.
I’ve never walked into a Sony store, or Sony area in department stores where they displayed all their offerings like the photo.
What Sony need to do is tell their marketing department to get their act together. Market and focus on their key models that have the most appeal and leave the other options sitting in the background for the people that want choices to discover.