Ruslan Kogan obviously wants you to stimulate his economic wellbeing when you get your $900 cheque from K-Rudd, seeing as how he’s just announced a 37-inch Kogan LCD cheekily named “Kevin37″. The 1366 x 768 HD screen will even come with a free promotional T-shirt in the style of the Kevin 07 campaign shirt.The $900 set looks like a fairly mid-range model from the specs, but for the price tag, what can you expect? What’s nice about this story is the cheeky marketing Kogan has used to get the message out there. Of course, in five year’s time, are you going to want a TV named after Kevin Rudd in your lounge room?
KOGAN TECHNOLOGIES LAUNCHES “KEVIN37″ HD LCD TV
High Definition StimulusMELBOURNE, Australia, 5th March 2009 – Kogan Technologies today unveiled the KEVIN37, a $900, 37″ high definition LCD TV to coincide with the Australian Government’s stimulus package.
The high definition TV will ship to customers in April – as Australians begin to receive their Government tax bonuses – and is available for purchase today on www.kogan.com.au.
The Kogan Technologies KEVIN37 LCD HDTV will also ship with a free promotional t-shirt.
Ruslan Kogan, founder and director of Kogan Technologies, said the product is another example of the company making consumer electronics affordable for all Australians.
“While big name technology vendors are raising prices, we’re introducing new products at prices that undercut the market significantly.
“Our unique business model, which cuts out all the middlemen and sells direct to customers, means we’re able to offer the best value 37 inch LCD TV in the market.
“Many Australians have been waiting for an opportunity like this to bring their living rooms into the digital age with a big screen high definition set. The KEVIN37 in conjunction with the tax bonus is a great combination for Australians looking for an affordable home entertainment solution.
“The government bonus is intended for local spending, which will in turn stimulate economic growth. The KEVIN37 is designed specifically for this stimulus package.”
Kogan Technologies is a 100% Australian owned and operated business. Profits are reinvested into the Australian economy.
For more information on the tax bonus visit the ATO website.
Kogan Technologies is not affiliated with, nor endorsed by, the Government of Australia, Prime Minister Kevin Rudd, or the Australian Labour Party.
The KEVIN37 LCD TV has a built in high definition tuner, 6ms response time, and HDMI input.
[Kogan]
attila
March 5, 2009 at 2:43 PM
I admire the wit behind the campaign, but it is actually a perfect example of the “stimulus” money being misspent. Kogan will take a small slice of the $900 as profit, with some of it going to local workers etc, but the vast majority will head straight overseas to China – doing bugger all for our local economy.
So well done to Kogan for an amusing marketing campaign, but I hope not too many fall for it.
Report PermalinkGordon
March 5, 2009 at 2:49 PM
Pretty poor grab given that the money would be far better spent on something MADE in Australia.
Report Permalinkmatt
March 5, 2009 at 5:12 PM
Giving it to china is still better than saving it, after all, the downturn in china is having as big an effect on our economy as local spending. Besides, I could use a new stylish T-shirt.
Report PermalinkLachlan
March 5, 2009 at 7:17 PM
What are Kogan TV like?? Ive never seen their quality
Report PermalinkFijiWater
March 5, 2009 at 9:51 PM
Whilst I’m not for or against either of the previous comments, any Made In Australia product is never cheap. A TV similar to KEVIN37, if made in Australia, would easily cost upwards of maybe the next 2 or 3 forthcoming stimulus packages? “Made in Australia” simply cannot keep up with Made in Chindia, especially not at a casual rate of $20/hour. Also, if the money does end up in China, it does come back as they heard our way for more iron ore.
Money surely does make the world go round!
Report PermalinkMike
March 6, 2009 at 8:35 AM
Grogan is getting a little greedy. Spend the money on buying AU-NZ products only. The consumer market for gadgets is going to be hit hard this year, Grogun better try to repackage some of there toys to get the stock levels down.
Report PermalinkMike
March 9, 2009 at 1:53 AM
FijiWater. You CANNOT buy an Australian made TV. Have you had your head stuck in the ground for 20 years? EVERYTHING has gone to china. It is almost IMPOSSIBLE to find ANY product Made in Australia. Charlie owns us all!
Report PermalinkBrett Bean
April 15, 2009 at 9:48 PM
ITS A 1920 X 1080 FULL HD SCREEN. JUST THOUGHT I’D POINT THAT OUT. IM STILL UNDECIDED ON IF I SHOULD BUY ONE OF THESES. IM YET TO MOVE FROM MY OLD 68CM CRT TELLY.
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