From a Sex and Electronics article: “Women buy 57% of consumer electronics (to the tune of about $US80B), but influence 90% of all CE purchases.” I find those numbers shocking.
But I am not married. The figures are from CEA and Best Buy respectively, and were presented at a panel at CES on Sex and Electronics and how to design gadgets for women. Their list of how to improve gadgets for women are incidentally not all that different from a list of improvements that all gadget makers need to adhere by, regardless of the stereotypical sex their marketing team is targeting in sales.
[Fast Company]
bitter
Thursday, January 15, 2009 at 2:25 PMMy colleague’s response to the group e-mail that went around with this story:
“
I think you have unknowingly demonstrated why this story is true.
As a man you went straight into the default position of ‘they can tell me what to do if they look like that’, phwoar, etc.
This leads onto the stage know as ‘doing whatever it takes to get in their knickers’, followed by the ‘on best behaviour to make sure they stay with me’, which usually leads onto the ‘marry them as they are the woman for me’, which ultimately ends with the ‘oh no, I’ve ruined my life’.
This piece was obviously written by an unmarried person, as any married man would have quickly pointed out that we don’t have control over anything – not the remote, or the money, choice of holiday, furniture, where you live, what food is bought for the household, etc.
You also lose the right to free speech, having an opinion of any note, being allowed to go out (without prior grilling with the vain hope of permission), or simply to enjoy life on any level.
Bitter, not me…
“
Amanda
Thursday, January 15, 2009 at 11:33 PMUhhg please! This is such a sexist article, I think it’s about time women made their own Gizmo site, men are always so self-centered with female stereotypes.
I know it’s meant to be a ‘light’ piece but seriously why do you think men dominate the IT industry? It is definitely not because women aren’t interested in computers. Men would never look at those 3 women above and think they know more about new Intel i7 cores than they do.