Channel 7’s HD Channel Playing The Australian Open In SD

Seven HD Oz Open.jpgMaybe it’s just me, but if I were a TV network executive with a whole HD channel at my disposal, I’d make sure to fill it with HD content. After all, that ‘HD’ in the channel’s name does mean ‘High Definition’, not standard definition.

What I would not do is broadcast the exact same SD content on the HD channel, even if it was the Australian Open. But that’s exactly what Channel 7 are doing, starting today. Why? Because they hate you.Well, that and the fact that they don’t actually make any money off their HD channel with advertising, nor does it improve their ratings.

Considering how hard the FTA channels are pushing the upcoming FreeView service and its 15 channels (including the three HD channels), this is just another reason I’ll be sticking with Foxtel.

[TV Tonight]