Computers

OLPC Ad Goes For the Jugular With Child Labourers, Child Prostitutes, Child Warriors

By John Mahoney on December 17, 2008 at 10:00 AM

I like this move: The OLPC folks, tired of their message being co-opted by geeks worrying about what operating system to install, have raised the stakes in a new web video.

I don’t think the OLPC folks are advocating doing the ol’ switcheroo–XO for AK-47–to eradicate such horrors as the ones depicted on the spot. No, I think the ad does a great job in reminding us that, hey, this project was started for a serious reason. It’s not OLPC’s fault that they spawned an entirely new laptop category with plenty of consumer frenzy and ridiculousness behind it in the process.

The ad is intended only for the internet. [OLPC Ad on Daily Motion via Laptop, Gadget Lab]

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Comments (AU Comments | US Comments)

  • Busby SEO Test Gary Viray
    December 17, 2008 at 12:33 PM

    I am amazed about the ad for I’m not sure if it conveys the right message. Kids who have engaged in the activities mentioned did that more for their survival. Education is not really a privilege that they have. But definitely, those kids need education and that means with or without a laptop.

    Permalink Reply
  • S.
    December 17, 2008 at 10:35 PM

    A great ad, puts things into perspective a little.

    Permalink Reply

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