Portable
Zune Spec Ad Is Gross and NSFW, But At Least It's Memorable
Posted by Mark Wilson at 5:00 AM on November 19, 2008
See this ad right here? It's the Zune's latest TV spot, which debuted last night during Heroes. Needless to say, it has a generic look that could be for anyone. (Personally, I thought it was another Blackberry ad at first glance).
There is an alternative. And it was produced by Sibling Rivalry on spec (as in, it's NOT associated in any way with the Zune or Microsoft). The ad is shamelessly, sickeningly graphic without a real message that I can decipher. But I have a sinking feeling that I'll never, ever forget it...no matter how hard I try:
So what do you think. Ad one, or ad two? OK...that pun was unintentional, but it's way too great to delete.

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
Etaripamai (XBL)
Posted 7:37 AM 19/11/08
@tande04: agreed that its not everywhere, but its a whole-lot-o-places.
Etaripamai (XBL)
NcSchu
Posted 7:37 AM 19/11/08
They really don't deserve to have any good ads made for them after rejecting this one, which I think is the best advertisement ever created.
+ Watch video
NcSchu
tande04
Posted 7:35 AM 19/11/08
Just out of curiosity where isn't it falling?
I know you picked out everywhere as over exageration but yeah, everywhere pretty much sums it up.
tande04
Tank
Posted 7:35 AM 19/11/08
Like exploding diah..... never mind.
Need...to...forget.
Tank
MyPetFly
Posted 7:34 AM 19/11/08
@ZetaCrossfire:
I guess it depends on where you work... ; )
MyPetFly
Kaiser-Machead's Cookie-Powered LEGO Machine
Posted 7:34 AM 19/11/08
I can't believe that they got Zunefan (zune tattoo guy), muppets, and tubgirl to make a video.
Kaiser-Machead's Cookie-Powered LEGO Machine
Etaripamai (XBL)
Posted 7:28 AM 19/11/08
@Joseph: yesturday, you didnt get the memo?
Etaripamai (XBL)
FredicvsMaximvs
Posted 7:27 AM 19/11/08
Seems to me it would be better suited as a Sony Bravia ad. Just switch the music to something a little more lilting.
FredicvsMaximvs
mumin
Posted 7:27 AM 19/11/08
artsy fartsy
mumin
tehdahl
Posted 7:24 AM 19/11/08
hahahahaha
that's awesome.
tehdahl
Bsjskier
Posted 7:24 AM 19/11/08
@OMG! Ponies!: Could decide between rocket science and brain surgery?
Bsjskier
ShinySideUp
Posted 7:24 AM 19/11/08
Brilliant. Must have been hilarious to make this...
ShinySideUp
ZetaCrossfire
Posted 7:24 AM 19/11/08
nsfw?
ZetaCrossfire
Joseph
Posted 7:24 AM 19/11/08
@Etaripamai (XBL): The market is falling EVERYWHERE... really when did that happen?
Joseph
MyPetFly
Posted 7:23 AM 19/11/08
Zune: Let the music move you.
MyPetFly
MyPetFly
Posted 7:22 AM 19/11/08
@sos10:
No, Steve Bowelmer.
MyPetFly
sos10
Posted 7:17 AM 19/11/08
Balmer?
sos10
aec007
Posted 7:15 AM 19/11/08
One too many psychodelic burritos?
aec007
MyPetFly
Posted 7:15 AM 19/11/08
"Oh, hi honey. You're home early."
MyPetFly
dc-united
Posted 7:15 AM 19/11/08
Oy!
dc-united
Etaripamai (XBL)
Posted 7:14 AM 19/11/08
@Joseph: you do realize that this commertial, even though its not micro would damage miros rep at all, and 2 the market is falling EVERYWHERE, not just microsoft... come off your high horse mr jo, because your comment lacks sense
Etaripamai (XBL)
Gann
Posted 7:13 AM 19/11/08
That's what happens when you taste the rainbow and it doesn't agree with you (gives you dysentery)
Gann
OMG! Ponies!
Posted 7:13 AM 19/11/08
Advertise the product. Conceptual ads are hated. It's why people make fun of perfume ads.
Show the product. Show how it works. Show the brand name.
This isn't rocket surgery, people.
OMG! Ponies!
Tsumi91
Posted 7:12 AM 19/11/08
That man is quite the fartist.
Tsumi91
DangerousDac
Posted 7:12 AM 19/11/08
@DangerousDac: [uk]
+ Watch video
How the hell do I embed this thing?
Of course, if this ends up embedded I know. If it doesnt, I still ask, How?
DangerousDac
*Takashi Miike*
Posted 7:12 AM 19/11/08
Remember 2 girls, 1 cu--
*Gets struck by lightning*
*Takashi Miike*
Joseph
Posted 7:11 AM 19/11/08
Is it any wonder why Microsofts stock is at an all time low?
Joseph
Solday
Posted 7:10 AM 19/11/08
Hmmm... really... loss of words.
Solday
Illist
Posted 7:10 AM 19/11/08
Hey, thats MY signature painting stye. I am calling my lawyer!
Illist
DangerousDac
Posted 7:10 AM 19/11/08
@DangerousDac:
If ever there was an advertisement for a FOX branded Marketing venture, this is it.
DangerousDac
GutterIsATool
Posted 7:09 AM 19/11/08
Where can I buy his art?
GutterIsATool
baconfrenzy
Posted 7:08 AM 19/11/08
WTF!?!
OMG!
that is nasty.
baconfrenzy
DangerousDac
Posted 7:07 AM 19/11/08
Remember that bit from Family Guy when Stewie finds out he was sucking Peter's nipple?
Yeah, that.
DangerousDac
joandrade
Posted 7:06 AM 19/11/08
Does someone have a hot eye poker around they can lend?
joandrade
Josh_Geyer
Posted 7:05 AM 19/11/08
holy jesus.... WHY!!?!
Josh_Geyer
DinahArlan
Posted 7:05 AM 19/11/08
yeah... I don't think I'll ever be able to forget that either.....
DinahArlan
jkr's bold comment
Posted 7:05 AM 19/11/08
@jkr's bold comment: as in why are you posting a video of a fat guy craping paint?
jkr's bold comment
mutantshark
Posted 7:04 AM 19/11/08
i can't even put my reaction into words.
maybe i can. disgusting. beautiful. awe. fear. joy?
mutantshark
jkr's bold comment
Posted 7:04 AM 19/11/08
ummm, why?
jkr's bold comment
CutePuppyz
Posted 8:04 AM 19/11/08
Reminds me of TG...just not her. This is terrible. Who the hell made this? The team that made that guy sniff a thong on a PS2 ad?
CutePuppyz
Kaspir
Posted 8:01 AM 19/11/08
Good to see the Woz is still earning $$ somewhere besides cameos on Kathy Griffin and Segway Polo tourneys....
Kaspir
Gonzie
Posted 8:00 AM 19/11/08
that song is flipping awesome
Pogo (Shinichi Osawa Remix) btw
advert is funny but wtf is it supposed to do for a media player?
Gonzie
elduro13
Posted 7:53 AM 19/11/08
giz, i fuckin hate you.
elduro13
iAirmanshirk
Posted 7:52 AM 19/11/08
"Dam iPhone kill switch, my phone is going to kill me. I should have gotten a zune, it cant kill me, or do anything else"
iAirmanshirk
the_amazing_doug
Posted 7:51 AM 19/11/08
@Gann: You have Dysentery. Lose 3 days.
the_amazing_doug
the_amazing_doug
Posted 7:51 AM 19/11/08
MY EYES! THEY'RE BURNING! BURRRRRRNIIIINNNNNNNGGGG!
the_amazing_doug
MyPetFly
Posted 7:50 AM 19/11/08
@JB:
That' probably one of the funniest things I've read here!
(In a lame attempt to outdo you, JB, that video shows what happens when you snort the ashes of Timothy Leary.)
MyPetFly
JB
Posted 7:47 AM 19/11/08
Jackson Polyp
JB
Elijah86
Posted 7:47 AM 19/11/08
ad 2
Elijah86
tande04
Posted 7:47 AM 19/11/08
@Etaripamai (XBL): I can't name anywhere off the top of my head that hasn't been effected.
Nikkei is in the shitter, major european markets down (think we're hurting ask Iceland and Bulgeria how they're doing) they're aren't just calling it a global recession because they thought it would be funny.
tande04
theimmc
Posted 7:40 AM 19/11/08
Now I'm going to have to consume a dangerous amount of alcohol to kill the brain cells that saw that video. And it is all your fault.
theimmc
RoscoPeeholePain
Posted 8:27 AM 19/11/08
seems like spec ads these days are better than the real things:
+ Watch video
RoscoPeeholePain
RoscoPeeholePain
Posted 8:25 AM 19/11/08
@OMG! Ponies!: wrong. ever see the cadbury gorilla ad? cleaned up all the major ad awards and was an audience favorite.
+ Watch video
RoscoPeeholePain
Knuckles
Posted 8:23 AM 19/11/08
Its like a koala crapped a rainbow in my brain
Knuckles
shinchan
Posted 8:21 AM 19/11/08
@*Takashi Miike*: Reminds me more of tubgirl actually.
shinchan
aeroworks
Posted 8:20 AM 19/11/08
Even though it is gross and disgusting.. ill take that over anoter ad with blacks speaking like they never went to school. example: "Yo! This core style!" Wtf?? worse then hillbilly talk.. damn.
aeroworks
AchtungYall
Posted 8:08 AM 19/11/08
Did most of ya'll forget the part where this is a spec spot?
AchtungYall
autobott
Posted 8:53 AM 19/11/08
That would be the coolest thing Microsoft ever did!
autobott
MyPetFly
Posted 8:51 AM 19/11/08
@Tarv:
Wait! Let me get my canvas!
MyPetFly
Vindicare86
Posted 8:50 AM 19/11/08
Some things just cannot be unseen...
Vindicare86
OMG! Ponies!
Posted 8:50 AM 19/11/08
@RoscoPeeholePain: That's great. A gorilla playing drums. What the hell is it selling? I'm not going to watch an ad for 90 seconds and gorillas have nothing to do with chocolate bars.
I'm sure it's referred to as "the gorilla ad", not "the Cadbury ad", meaning that the ad agency is getting the benefit and praise.
Award shows for commercials are meaningless. I'm basing this on the fact that the award show isn't aired and we air the Country Music Awards and the Daytime Emmys. That's how little awards for commercials mean.
Remember the iPod dancers? Of course you do. It showed the product. You knew what it was advertising. Same goes for the current iPod/iPhone ads. Same goes for car commercials. If people are going to buy something, they need to see it.
BTW: Stateside, Cadbury's only sells around Easter and it's a rabbit that clucks like a chicken that sells it.
OMG! Ponies!
nerdia314
Posted 8:48 AM 19/11/08
i might have to kill myself now.
nerdia314
Tarv
Posted 8:40 AM 19/11/08
i need to poop
Tarv
Ken_Darrow
Posted 8:34 AM 19/11/08
Was that ad about Pork, the other white meat? I think it is.
Ken_Darrow
misterwho
Posted 8:32 AM 19/11/08
Ahm, bucket please.
misterwho
Bokusatsu_Tenshi
Posted 9:17 AM 19/11/08
Thanks Microsoft, now I have Zune engraved on my brain forever...
Bokusatsu_Tenshi
MyPetFly
Posted 9:17 AM 19/11/08
@sartoman:
No, that's his sister.
MyPetFly
jkr's bold comment
Posted 9:09 AM 19/11/08
@citizen024: make sure you heat it up to red hot first. That way it will cauterize while it gouges...and of course it hurts more too. Ahhhh pain makes me forget about all my other worries.
jkr's bold comment
sartoman
Posted 9:07 AM 19/11/08
Is that the Zune guy's brother?
sartoman
citizen024
Posted 9:04 AM 19/11/08
@jkr's bold comment: i dont know why, but i do know i will have nightmares from that second vid.
*trying to gauge my eyes out with a ice cream scoop*
citizen024
oranges
Posted 8:58 AM 19/11/08
i hate this site for one more reason today. fuck giz. i'm out.
oranges
milkmedia
Posted 9:39 AM 19/11/08
I love the big blue splat at :39 where he apparently missed his target. Gross.
milkmedia
taylors_dad
Posted 9:37 AM 19/11/08
so, is he supposed to be crapping nanos?
taylors_dad
Bokusatsu_Tenshi
Posted 9:30 AM 19/11/08
@OMG! Ponies!: Sorry, but I have to disagree.
Several of the most memorable ads I have in my memory have nothing to do with the product.
Still, I know which company did the advertising, and which product they were trying to sell.
On the other hand, most ads which had a boring spec list are long past forgotten.
Bravia ads for instance. There isn't a single time they mention LCD, TV or any product in the line.
It's still one of the most mentioned ads around, and everytime I talk to someone about LCD TVs, the Bravia line is quoted along with the ads.
I think you are greatly understating the power of surprize and creativity on your comment.
Some of these commercials might not be remembered by the brand name, but since the ad will be recommended for lots of people to watch, the product will be advertised much more than if it was a spec sheet that no one knows about.
A spec sheet or info on the product nowadays is found easily on the internet or something.
Also, in the gorilla ad's case, I seriously think that the ad is better than just another boring ad with milky fake chocolate splashes that we are all sick and tired of watching.
Funny you quoted iPod ads... because it's pretty much the same. Despite showing a little bit more of the product, it doesn't say much about it. Or should I say, it says nothing about it.
It's the idea they are selling. It's left to the consumer to taste the product and judge it for themselves.
Bokusatsu_Tenshi
blueninja
Posted 9:30 AM 19/11/08
Perhaps the ad isn't conceptual enough. It is a pretty literal interpretation of what you are getting when you get a Zune.
blueninja
Lokiprimary
Posted 9:29 AM 19/11/08
@MyPetFly: More like Zune: Let the music flow from within you
Lokiprimary
hihai411
Posted 9:26 AM 19/11/08
who the fuck takes a dump laying down what a moron.
hihai411
rcast1986
Posted 9:23 AM 19/11/08
At first I thought he was ejaculating based on his reactions, so when I found out it was only shit, I wasn't all that appalled.
That is, until the nakedness. That was just uncalled for.
rcast1986
roflwaffles
Posted 9:21 AM 19/11/08
wat
also, whats the music used in it?
roflwaffles
triggerx
Posted 9:20 AM 19/11/08
Aww man... that's just wrong... why would anyone download Zune 3.0 when 3.1 is already out?? ewwhh.
triggerx
StopTheLHC
Posted 10:02 AM 19/11/08
Screw the LHC, that's going to be the end of the world...
StopTheLHC
Gonzie
Posted 9:58 AM 19/11/08
@roflwaffles: Pogo (Shinichi Osawa Remix) just like i said on the second page of comments
Gonzie
admoseremic
Posted 9:57 AM 19/11/08
. . . Let the music move your bowels.
admoseremic
ottermann
Posted 9:52 AM 19/11/08
Aw crap Giz, that was a shitty thing to do to me.
It's a good thing I'm not anal about tasteless posts, otherwise, there'd be a shit-storm coming your way.
As it is, I'm going to have to canvas my local drug store to see if they have anything that will make me excrete this memory.
ottermann
Barry99705
Posted 10:23 AM 19/11/08
@Bokusatsu_Tenshi: Don't forget the EDS herding cats commercial.
Barry99705
reluttr
Posted 10:07 AM 19/11/08
Its like a abstract Tubgirl...cept with some hairy old guy and paint.
reluttr
Ken_Darrow
Posted 10:37 AM 19/11/08
It would be cool if he popped out a steak or some pork chops.
Ken_Darrow
JustThisGuy
Posted 11:02 AM 19/11/08
@aeroworks: Well, to be perfectly fair, that's how Afrika Bambaataa and Common talk. And I don't think the agency behind this ad was thinking, "Let's get stereotypical 'black' dialogue" more so than "Damn, it would be badass if we could get Afrika Bambaataa and Common in a commercial together."
Which, as a hip-hop head, I personally think was rather cool. It's good to see Afrika getting some national notoriety again.
JustThisGuy
Ken_Darrow
Posted 10:59 AM 19/11/08
Hold on! I get it. Thats what Ballmer meant when he said he wants to squirt somebody with his Zune!!! Niiiice.
Ken_Darrow
92BuickLeSabre
Posted 11:23 AM 19/11/08
@Tsumi91: my laughter at everything else this month put together < my juvenile laughter at your comment
92BuickLeSabre
lincch01
Posted 11:14 AM 19/11/08
@Joseph:
(1) a drop in stock price does not reflect lessening performance or profitability of a firm
(2) microsoft has experienced over 24% growth for the past 2 fiscal years...
(3) the price of microsoft stock was not "high" before due to great ads they were running; to be honest, i don't remember the last great microsoft ad... so the stock should have been crap this entire time, right?
lincch01
AoE
Posted 11:12 AM 19/11/08
@Joseph: It's a spec ad, perhaps you missed that? Whomever is responsible created it most likely as a response to Microsoft's contacting adverting agencies/creatives. A Spec ad is a pitch though, and this particular one is a pitch that failed. Now that we're clear on what a spec ad is... perhaps you can explain how it is in your mind that you're able to connect a rejected ad that was never aired to MS's stock price?
@tande04: Don't forget the trader who shot himself yesterday on the floor of Brazil's stock exchange....
AoE
PobreGizmo
Posted 11:50 AM 19/11/08
@DangerousDac: absolutely.
PobreGizmo
YoungDeezy
Posted 11:43 AM 19/11/08
Taco Bell + Food Coloring + Digitalism = This Ad.
YoungDeezy
MrHaroHaro
Posted 1:19 PM 19/11/08
No. Common? Why?! Damn you Apple for not giving the man an iPod ad.
MrHaroHaro
sharmanova
Posted 2:49 PM 19/11/08
Just when I had finally forgotten about 2G1C... this.
sharmanova
Lestat
Posted 2:46 PM 19/11/08
That might be the most disturbing thing I've ever seen... well, except tubgirl...
Lestat
gdd2010
Posted 2:44 PM 19/11/08
THANKS A LOT GIZ! Now I will NEVER get to go to the Guggenheim (sp). My impressions of... er.... impressionist art is now scarred.
gdd2010
sharmanova
Posted 2:44 PM 19/11/08
@Tsumi91: Well done Tsumi91, well done.
sharmanova
smirkinghammer
Posted 2:35 PM 19/11/08
@Gonzie: Oh dear God, thank you! I was worried I'd have to wade through WTF posts only to find that no one had posted the name of the song. Your kindness is deeply appreciated!
smirkinghammer
ron___b
Posted 2:29 PM 19/11/08
Do I see corn kernels on that canvas? :-)
ron___b
mricyfire
Posted 4:52 PM 19/11/08
I for a second thought it was the Zune guy
mricyfire
Assassin_Kensei
Posted 7:08 PM 19/11/08
@Assassin_Kensei: I forgot to say that visual statement is also the experience of trying to use the Zune software. this is from a owner of a Zune, now a satisfied iPhone owner.
Assassin_Kensei
Assassin_Kensei
Posted 7:07 PM 19/11/08
@jkr's bold comment: My guess is that they were thinking, Have you ever said a Painting looked like shit, this is how that statement would visually look.
Assassin_Kensei
drummr
Posted 7:05 PM 19/11/08
did anyone see that video where the guy was "stuck" in the elevator, and he had to take a shit?
yeah.
this reminded me of that.
drummr
Barion
Posted 10:49 PM 19/11/08
@OMG! Ponies!: I'm pretty sure most people who saw Apple's 1984 commercial still remember it was for the Macintosh.
Barion
phantam
Posted 11:35 PM 19/11/08
god that second video was the worst thing i've ever seen
phantam
dtemp
Posted 2:15 AM 20/11/08
The slow-mo toe curling really makes it.
dtemp
c0mbobreaker
Posted 9:21 AM 19/11/08
@Joseph:
Yeah because Microsoft is the only company whos being hit hard right now.
Ok.
c0mbobreaker
Chroma
Posted 4:48 AM 20/11/08
What the flying fuck?!?!
Chroma
Scottological
Posted 7:22 AM 19/11/08
At the pitch meeting:
Crispin-Porter Douche: "So there you have it. Edgy. Like we talked about."
Microsoft Douche: "Um, look..."
Crispin -Porter Douche: "We can change the colors if you want. Something a little less, you know, fecal."
Microsoft Douche: "I think it was more the presence of a naked fat guy shitting paint."
Crispin-Porter Douche: "We could make it a young attractive guy shitting paint."
Microsoft Douche: "Or Seinfeld shitting paint."
Scottological
Daemonicus
Posted 5:53 AM 20/11/08
@Tsumi91: ahaha that comment alone made my day =] lol fartist hahahah
Daemonicus
honozooloo
Posted 8:52 AM 20/11/08
looks like it's the zune tattoo guy's older uncle.
what it has to do with the zune otherwise?
hopefully nothing.
honozooloo
mattdawg8
Posted 10:11 AM 20/11/08
Am the only one here who just laughed uncontrollably while watching the second ad? I wasn't really grossed out, I've definitely seen much worse things on the internet.
mattdawg8
AznSlackerType
Posted 10:59 AM 20/11/08
@shinchan: I haven't seen either of those, and I'm just shocked right now anyway jaw=dropped
AznSlackerType
Tsumi91
Posted 2:33 PM 20/11/08
@Daemonicus: thx :)
Tsumi91
Tsumi91
Posted 2:33 PM 20/11/08
@sharmanova: thx :)
Tsumi91
Tsumi91
Posted 2:33 PM 20/11/08
@92BuickLeSabre: thx :)
Tsumi91
FiveLiters
Posted 2:57 PM 20/11/08
I dunno...I think it's hot.
(as in,what. the. fiery. HELL???? hot,that is.)
FiveLiters
FiveLiters
Posted 2:53 PM 20/11/08
@shinchan: Tub(by)guy,lol
FiveLiters
FiveLiters
Posted 2:53 PM 20/11/08
@*Takashi Miike*: This is the sequel..."One Guy,One Crap"!
FiveLiters
AaronAgelaus
Posted 4:10 AM 21/11/08
@aeroworks: Another ad with blacks. My favorite. While urban slang and rural drawl are similar, Hilbilly talk is far worse. White rural and suburban folks that speak with a southern or rural drawl had access to schools that taught them how to speak properly as a child. Many poorer, urban schools like many of the More Blacks that you hate to see, aren't staffed by people who speak properly themselves. Don't damn the Blacks for talking Wrong, damn us all for not adequately addressing the needs of lower income communities.
AaronAgelaus
ibelli
Posted 11:30 AM 21/11/08
@aeroworks: @AaronAgelaus: Wait, wait, wait... What? First "aero-whatever," you're complaining that an ad features Black people in it talking about things? Really? Huh? Let alone "another" one? I mean, sure, if you're looking at it as a representational issue, thats one thing. But I get the feeling your just tired of hearing people who don't sound like you. If thats the case, you can kiss my black ass, "yo." Who the hell are you to tell people how to speak. What is it to you the way someone else talks anyhow, black or white, rich or poor?
ibelli