Peripherals
Mobile Edge Scanfast For Her: Checkpoint-Friendly Laptop Bags For the Ladies
Posted by Sean Fallon at 3:15 AM on November 19, 2008
Mobile Edge is expanding on their checkpoint-friendly Scanfast laptop case lineup with products that are designed specifically for women. The "Scanfast for Her" line consists of three product styles: the Onyx ScanFast Briefcase, the Onyx ScanFast Backpack and a redesigned Element Briefcase. The changes are aesthetic, so you will still be getting a TSA compliant case that will allow you to breeze through airport security without ever having to remove your laptop. The bags will be shipping later this month for $US100.
Womens Checkpoint Friendly Laptop Bags by Mobile Edge
New womens ScanFast Collection unveiled in time for holiday seasonANAHEIM, Calif., November 18, 2008 Mobile Edge, the industry leader in innovative and stylish laptop computer carrying cases and accessories, expands their ScanFastâ„¢ collection of Checkpoint Friendly Laptop Bags by adding three new carrying cases designed specifically for women. These unique models combine the fashion styling of our best selling womens cases with Checkpoint Friendly functionality, quality materials and the computer protection that only Mobile Edge can offer!
ScanFast for Her - Stylish Checkpoint Friendly Laptop Bags Designed for women by women, the new ScanFastâ„¢ for Her cases are the first TSA 'Checkpoint Friendly' laptop bags designed specifically for women to be introduced.
Like our original ScanFast cases, the new ScanFast for Her Collection exceeds all Transportation Security Administration (TSA) guidelines to be considered Checkpoint Friendly. Now travelers can speed through airport security checkpoints without having to remove their laptops.
"As the industry leader in fashion-inspired women's laptop carrying cases, we are proud to be the first to introduce Checkpoint Friendly Laptop Cases designed specifically for women," said G. David Cartwright, President & CEO, Mobile Edge. "Women are tired of travelling with generic, masculine cases and we are pleased to offer a stylish alternative for todays female road warriors."
The ScanFast for Her collection consists of three product styles; the all new Onyx ScanFast Briefcase, the Onyx ScanFast Backpack and a redesigned Element Briefcase. The Onyx Briefcase and Backpack feature a designer developed exterior material with faux-croc accents and polished steel fittings. The redesigned ScanFast Element Cases will be offered in three colour combinations of chocolate brown, forest green and passion pink poly-suede accented with a dark faux-leather trim. The ScanFast for Her Cases are scheduled to begin shipping later this month at a suggested retail price of $99.99.
Mobile Edge continues to expand the laptop carrying case category by offering new, innovative and smart designs that fuse fashion trends with form and function, creating a brand that makes a positive statement about today's mobile computing lifestyle.

Comments (AU Comments · US Comments)
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Curves
Posted 5:53 AM 19/11/08
I looked at the ones not designed for women, and they look a lot nicer, better constructed and NO FRIGGIN PINK.
Wearing pink is one thing, trying to sell down to women using pink is so condescending.
Curves
OMG! Ponies!
Posted 5:42 AM 19/11/08
I resent the blatant sexism and gender stereotyping in this post. These are not just for womyn. They are also for effeminate men.
/signed
A guy wearing a pink tie and a sweater vest
OMG! Ponies!
LindsayJoy's MBP is into S+M (it takes after its mistress)
Posted 5:39 AM 19/11/08
Wow these are FUGLEY. I'll stick the men's bags or just unloading my lappie(s).
LindsayJoy's MBP is into S+M (it takes after its mistress)
Jrsy is the dude, playing the dude, disguised as another dude
Posted 6:22 AM 19/11/08
The Maddie Powers line of messenger bags look ok. The rest are portable pink nightmares..
Jrsy is the dude, playing the dude, disguised as another dude
Jrsy is the dude, playing the dude, disguised as another dude
Posted 6:31 AM 19/11/08
@Jrsy is the dude, playing the dude, disguised as another du...: Not that I looked or anything. It's just what I heard.
Jrsy is the dude, playing the dude, disguised as another dude
anti-hello-kitty
Posted 7:29 AM 19/11/08
@Curves: That's what I thought, I hate the pink RAZR's & Blackberry's and pink laptops and pink computer bags. Like a women is more likely to buy if the product is pink. Unless the woman really likes the pink color. Funny, I do see more than my share of women with pink products, so maybe this marketing strategy does work...
anti-hello-kitty
Curves
Posted 10:52 AM 19/11/08
@anti-hello-kitty: Pink is pretty popular with the pre teen set and some women, true, but seemingly the ladies of Giz do not care for pink gadgets and probably for the same reasons as me.
Curves
SF_iris
Posted 1:24 PM 19/11/08
@Curves: It makes me stabby when companies think pink = what women want in gadgets. That's just lazy design & marketing.
SF_iris
heather0
Posted 6:15 PM 19/11/08
Do these checkpoint friendly bags actually work? They don't really seem widespread enough for security people to recognize them. I don't have one, but every time I've gone through airport security they seem to ask you to take your laptop out without taking a second look at your bag. I can just see myself now, standing at security, trying to convince the guy that I paid 100 bucks for this TSA-approved bag ... I doubt anyone will be "breezing" through anything.
heather0
Scottological
Posted 6:17 AM 19/11/08
"Scanfast for Her" ranks among the worst names for a product line ever. Wonder how that will translate into Japanese... "Make fast look girl." "Check out what's inside woman quick." The room for confusion is endless.
Scottological