Ahh. And Seinfeld influences our culture once more.

GiantEnemyCrab

@snakepliskin: That the marketing department has seen a lingerie ad before and knows how they're done?

mhlaxp

WTF? I mean WTF? It looks like an B cup woman bra put on a male mannequin.

madara

i think they might be really odd sex toys.. i mean, just look at that black plastic one. and they have no real physical purpose so it might be just a mental thing

pardyhardy

Looks like you don't need big moobs to buy one, just look at the model and the manicans. SOLD! (Shhh...)

Trowble (XBL/PSN)

@snakepliskin: He's too busy clutching and hiding his horrible moobs.

Kaiser-Machead's Cookie-Powered LEGO Machine

I think the best part is that the pictures always depict the person who needs it the least.

Kaiser-Machead's Cookie-Powered LEGO Machine

Says something when the guy in the ad isnt even wearing it.

snakepliskin

@Kaiser-Machead's Cookie-Powered LEGO Machine: that was classic Sienfield [sic]

Cordfucious v 2.0.1

This is from Jimmy Kimmel and Ben Affleck...it's their private label!

TrafficGeek

But really now...underwire? I'd like to see a guy explain that away at the metal detector.

Kaiser-Machead's Cookie-Powered LEGO Machine

"The Bro!"

"Manzierre!"

+ Watch video

Kaiser-Machead's Cookie-Powered LEGO Machine

Chesticles-schmeshticles! Clearly these are Jobs-inspired dual iPhone pouchettes, the 'under wires' functioning as antennae helpers for one's 3G reception challenged puppies... Check out his turtleneck next time he's on stage...'cause ya know how Steve loves to hold things close to the vest!

Stem_Sell

Who are the ad wizards that came up with that one?

madog

@pardyhardy: I'm pretty sure the black one is the same material as the others.

Kymeira

Oh dear god. The ad says, as far as I can tell:

"Why aren't there men's bras?"
You ask why because there is no need for one?
But for people that think they might want one...
THEY NEED ONE.

Peechiz

Ad says a customer asked, "Why isn't there a bra for men?" Is it because there isn't a need for one?
However, if there exists someone who thinks, "I want one," then there exists a need for one.

Furriner

@bosskev:

Care to share your secret? ;-)

Dearhaw

.....summer nights.

DoctorEcks

Sadly, 60 pounds/6 months ago, I could have actually used one of these. Indeed, I had better cleavage than most of the drag queens in my neighborhood--which, considering I live in San Francisco's Castro district, is saying a LOT. (Geez, just reminding myself of my body's previous sad condition is giving me the heebee-jeebees.) (minor involuntary shudder)

But not anymore. With only about 5 pounds left to lose to get back to my ultimate goal--high school thinness--my moobies are completely gone. To which I say a heartfelt thankGAWD!

bosskev

I can picture Muji coming out with a simpler one. And then I will have absolutely no idea where the men's and women's sections overlap. (I had an interesting experience today is all I will say. Okay I will say that for some odd reason the store was a fustercluck today.)

MrHaroHaro

@snakepliskin: It says so much by saying nothing at all. Wearing it, is like *not* wearing it. And *not* wearing it.... is also like not wearing it.

Wear it, and say nothing.... Or don't wear it, and say something, by not wearing anything and saying nothing.

BeautifulAgony

I'm pretty open-minded. Hell, I even give the benefit of the doubt to "guys" who use "man makeup." But I have limits, WishRoom. I do! And you've pushed me past them. Way past them.

Uh, is this for real? Please, please tell me it isn't :X

USB_Humping_Dog

A fetish is born.

grawss

@BeautifulAgony: Quite Kosmopolitan.

whootowl

Ah, BS,

"I like my old-man boobs to lactate",

and everybody can see it.

mangochutney

@Dearhaw: It is my own quite specific methodology based on low-fat, low-calorie intake coupled with the seemingly contradictory mantra "never hungry, never deprived". And it's true, not once in six months have I felt hungry or deprived. Nor have I really done any kind of exercise, yet I've been able to lose on average 10 pounds/month. What's even weirder is that, from a nutrition viewpoint, I've never eaten better.

Since I am not aware of anyone else doing it the way I've been doing it, I've been thinking of writing up my experience and posting it on a blog. OTOH, to write it up properly would take a fair amount of time/effort, so, even though it would be a fun project for me, I'm not sure if it will happen.

bosskev

The Japanese is quite amusing. It suggests they understand just how weird this is:

"It all began with one question from a customer:

'How come there are no men's bras?'
'Uhhh... Why? Maybe 'cause they aren't necessary?'

But... the fact that there are people who there who think they want it means that IT'S NECESSARY!"

They look exactly like women's bras. Why are they so frilly?

sozoroaruki

Duct tape. Done deal.

PlasmaMachine

@Furriner: Great translation. Couldn't have said it better myself.

NerissaJobo

Considering the cup size, or lack thereof I don't think this is for men who have actual man boobs. It seems more like something for men who enjoy wearing womens underwear.

Yep, after going to the site there appears to be a variety of lingerie for women and men....

Jrsy is the dude, being cyber-stalked by the dude from his parents basement

@Kaiser-Machead's Cookie-Powered LEGO Machine: All it took for me to picture Kramer putting that bro on George's dad were the first two words in the title of this article.

Lightman

Wow, you guys obviously haven't seen this before:
[jp]

+ Watch video

terebakashi

@Kaiser-Machead's Cookie-Powered LEGO Machine: Underwire is usually plastic. But, man, I can just see the Arian godchild in the top picture stripping down in front of security to his pink frilly manties and pink satin bro.

Bitstuff

I know a couple of people who might need these (or at least, people who look at these men think they need these): Phil Mickelson and John Daly. Oh, and Ric Flair. :D

vinzer

@bosskev: I'd be interested in your writings. I certainly need to lose a couple of pounds. Care to keep me posted via e-mail? :D

vinzer

Please keep in mind that most women look forward to the minute we walk in the door at night so we can take the damn thing OFF. If we think we have a reasonable chance of getting away with it, we take if off in the car on the way home.

Curves

They're for closet cross dressers, who, if caught, can say, "Hey, it's for a man!"

Comrade GadgetPlay, Fellow Traveler

@grawss: I'm pretty sure this fetish has been around as long as normal bras have been available.=

korybing

Wouldn't these be more appropriate in a more masculine fabric like burlap?

MyPetFly

@Curves: God, amen to that. I want a return to the bra-burning days.

korybing

This just looks like someone took a woman's bra and put it on a mannequin for funsies. What purpose is would the underwire serve except to dig uncomfortably into your pecs? Hell I'm a woman and I avoid underwire like the plague. Other than for fetishists or transvestites that are tired of not being able to find bras that are big enough to go around their chest I don't understand the purpose of this. If your moobs are big enough to require underwire support, you're probably gonna be looking for a bra that compresses and hides them, not lifts and supports them.

Or maybe I'm taking the whole thing too seriously and should just be making fun of it instead.

korybing

@bosskev: If it's all you claim it to be, there is no doubt a book deal out there making it more than worth the fair amount of time and effort you say it would take.

It would be interesting to see what things like your current % body fat and cholesterol, HA1C and other lab indicators say about your health.

Congrats on the weight loss, though!

distortedloop

Just the fact that all men have nipples is astounding.

FrankenPC

...and the fact that it comes in pink, hillarious.

Keeter

20 years ago I figured out how to unhook a girls bra, now I need to learn how to unhook my own... no ty.

Keeter

@JEmlay: On your wife's next birthday, buy her Spanx bra. She'll love you for it.

ripfire

@Bitstuff:
Oh man, I can't believe I'm doing this.....

Um, no, they are usually wire. However, they will not set off a metal detector. The tips are plastic, maybe that's what you've seen.

As an only child with a single mother, I did the laundry. All her worn out bras had metal sticking out.

As a married man with a wife who's knockers are friggen huge (oh yeah :) ) again, all her worn out bras have had metal sticking out and apparently they hurt "like a BITCH".

JEmlay

translation: it started with a single word from our customer "Why isn't there a bra for men?" Why isn't there... Because it is not needed? But ... for people who feel they want one IT IS NEEDED So I guys even the producer is clueless as to what the helle this is.

AlariceAquilinus

@distortedloop: It is, all true, nothing to "sell" here. And, healthwise, while I don't have much in the way of objective numbers related to lab-measured indicators, I can say I haven't felt this good in 20-30 years. And I've got a daily chart of numbers recording weight, body fat %, skeletal muscle %, visceral fat level, resting metabolism and BMI. Those figures, for however accurate they are or are not, come from daily use of an Omron Body Composition Monitor with Scale.

And, for the record, I'm not interested in a "book deal" or making money off the experience, however silly or improbable such an idea would be. If I were to write up what I've done/learned, it would be because enough people wanted the info. I just don't have the evidence that people do. Maybe some day.

bosskev

@ripfire:
Thanks for the tip! I'll have to give them a call, as usual no double cup options :( That's typical with a lot of bra makers.

Ok, this girl talk needs to stop! I've been working with females for FAR TOO LONG!

JEmlay

In case you need that extra nudge to push you over the fence of questionable sexuality,they also offer this in pink.

Those Japanese think of everything!!!

FiveLiters

@JEmlay: Send pics,lol

FiveLiters

I have the same reaction to this that Ace Ventura has towards bats.

bgplpshep

people familiar with golden eggs would agree that ネセサリーは必要ですからね

nottekangaru

@bosskev:

Well file me under "I" for "I'm really fucking interested, excuse my Français". My body weight has been going up & down on the scale of 30-35 pounds these past 5-6 years or so, and I'd really like to know how I can keep it down without feeling like I'm torturing myself ;-)

Dearhaw