iPhone Benchmarked Against Banned Apple Ad
After banning an Apple iPhone ad earlier this year, the British Advertising Standards Authority has pulled out another one that glossed over how “really really” fast the new iPhone 3G is. PC Pro went to try how “fast” is “really fast” and recorded the same ad with a real iPhone, in real time, putting their video and Apple’s TV commercial side to side.
After banning an
So what’s so great about 3G. It’s what helps you get the news, really fast. Find your way, really fast. And download pretty much anything, really fast. The new iPhone 3G. The internet, you guessed it, really fast.
As the demo shows, “really fast” is not as fast as Apple shows in their ad. In fact, as any iPhone user knows, any similarities between reality and those iPhone ads is a coincidence, which is exactly why it got banned in the UK. Head to PC Pro to see the rest of the video. [PC Pro and PC Pro]
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Comments (AU Comments | US Comments)
great, now when are they gonna do this in Aus? the ads for the iphone are still outrageously inaccurate, giving customers unrealistic expectations and causing complaints that I have to deal with
I can never get my head around how people end up becoming such brand whores. I couldn’t care less what brand is on something if it performs to what I expected when I bought it.
Apple’s iPhone ad is dishonest to the point of fantasy. It really doesn’t matter that the comparison phone doesn’t do exactly what the iPhone in the ad does because the disparity in performance is blatantly obvious.
That people (presumably not even paid executives of Apple) rush in to defend these misleading antics is worrisome. It appears not only does advertising and hype sell products, it causes brain damage in the process.
I can’t believe how seriously people are taking this, it’s an AD. It’s not ACCURATE, it is designed to give you an idea of the product. If they did it in real time the ad would SUCK and everyone would be bitching about that. Get over yourselves. There is a reason ever reseller has a demo iPhone: try before you buy!!!
And btw, I own an iPhone, know heaps of people with iPhones, work in a phone shop where I sell iPhones and I’ve had NO complaints about the speed, all I’ve heard is how great it is, and compared to the feedback I’ve had on other handsets (eg. Nokia) the response is overwhelmingly positive.
@JustBekky
So it’s ok for Apple to deceive customers? Granted there are plenty of misleading ads out there, but I don’t think that makes it OK. Perhaps if I made a living selling stuff from shonky ads I might think differently.
I bought an iPhone and thought would be a brilliant replacement for my Dopod 810. Bzzt, WRONG. I won’t bother going down through the laundry list of things that pissed me off but things that I took for granted either weren’t possible, had aditional cost or I needed to hack the phone and void my warranty. Supposed advantages weren’t what they were cracked up to be either. Most of the time I needed two hands to comfortably use the iPhone and if I needed two hands I may have well have used the D810 with the stylus. The 3G data speed is dire if the reception is even a bit less than perfect. From my home the kbps would typically be half what the two year old D810 would get with the same reception. Consequently the iPhone wasn’t worth the effort and I’m still using the D810 albeit with a lighter wallet to carry around. I admit; I didn’t do my research and got burned. Plenty of people suckered by Apple’s ads are going to end up the same way.
You are missing the point JustBekky. The iphone ads, to the normal person, look like an actual demo of using the phone. And with the emphasis of being ‘fast’, a person would actually go and buy an iphone expecting for it to work as it’s seen in the commercial. It’s totally misleading.
And the point of the commercial is that its about “3G” speeds. 3G isn’t THAT fast, which is again misleading. You would probably see those speeds more with the wifi connection
3G is fast… it called fast. But what are they comparing it with… Edge now THAT is slow.