Ice Cream Keeper Lets You Ice Cream It Up Anywhere

This Zak Designs Ice Cream Keeper could be the best thing I’ve ever seen. I mean, keeping up to a pint of ice cream cold so you can eat it in the car, on the toilet, in the office, in the office toilet and in public bathrooms? How is that not genius? The freezable gel insert is where the magic happens, and I for one am in for three. [Zak via Coolhunting]