@flaxseed: If you're rich, it's not about astehtics, it's about exclusivity.

Joseph

Merd it is.

einheit

SHE HAS AN R8!!!!!

hatboysam

five months old news. Slackers

FireBALL

It looks like iPhone poop. The iPhone's sophistication trumps this sad little excuse for a phone in spades.

AllegraSternwah

Refined, yes. Appeal, no. More like a b**ch slap.

snowy_coke

Ugly phone for good looking rich people?

flaxseed

Pretty bulky...

Seinosuke

I'm rich, handsome and sophisticated enough to own one, but I'm not gonna. How's that for a teaser?

thunderous_funker

@dennitzio: HAHAHAAHAHAHAHAHAHAHA!

ipodrulz

I kept waiting for the laugh track to kick in.

dennitzio

What a load of rubbish. I mean, did the Vertu really sell that much? Or that ridiculous B&O phone? I know a 'sophisticated rich' dude who owned one and dumoed that sucker with three months in favour of an iPhone. I can't believe these companies haven't figured it out: This is a market best left for the big dogs. End of story.

djtooshay

@FireBALL: Who, Giz? Careful there... That's a de-voweling waiting to happen.

djtooshay

Why would anyone buy this phone?

[professionalwatches.com]

jpitsch

This would get stolen the second someone took it out, but they'd probably be rich enough to have body guards surrounding them at all times so I guess it wouldn't be a problem.

gamecrazychris

WOW! Tag steps boldly into the late 1990s with their phone design. I guess rich people aren't in to flip phones.

se7a7n7

Mercedes and BMW offer better technology and performance than your average Toyota or Ford. But luxury watches (and luxury cell phones) are all image, packaging and hype. I stay away from Rolex, Omega, Tag Heuer and their ilk because they're the ultimate poser hardware. Anyone wearing one might as well stamp "narcissist" on his forehead.

tundraboy

@dennitzio:

Yeah really When does it turn into an SNL commercial!

mrimp

looks like some kind of military derived product.

they could have well said "design inspired by the looks of 21st century tanks..."

nottekangaru

what????? a tag heur watch with quartz tecnology???

ipergiorg

...and we all know that if you walk around your house with a towel around your neck, you MUST be filthy rich!

Dinotech

i feel so poor and bastard...

AndersonBMX

I have to vomit now...

Dinotech

Joe Sixpack...nice Palin reference

tridtaei

@hatboysam: you mean her boyfriend / husband / sheik bought her an R8

and I'm not being sexist, this is just the sad truth

dumanue

I always thought that "Heuer" sounded like the noise you'd make while being gut-punched.

And Tag? Do they make that classy, sophisticated body spray that makes you smell like any number of Christmas-tree-shaped car air fresheners?

alowishus

that commercial was way too intense for a cellphone. "meant for people with drive..."
as if the phone will help them save the world. it's a pretentious product to own, let alone produce.

pardyhardy

@Seinosuke: It has to be, you know, to contain all the sophisticated gears and pulleys that it runs on, because it is, in a way, the first pocket watch of the 21st century.

Amsterdaam

Klunky is the new black.

PhyllisKapla

It's ugly. I would never want it. All BS image building. I would take the iphone any day.

lunchtimereader

I honestly wouldn't even spend $50 for the chinese knock-off...that's how ugly I think it is

discounteggroll

@jpitsch: Nice, a cheap comment for a cheap plug.

In some places, that's considered spam.

In other places, spam is awesome sliced thin and fried with eggs.

I forgot what we were talking about.

Amsterdaam

I think luxury brands should go for rebranding current tech like D&G did with the razr. That way they get the best tech and can add their own flare/luxury with unique paint, cases, headsets, etc. too much r&d is wasted on a luxury company trying to make their own phone -- and the results are never good.

do you remember the b&o phone -- yikes!

ng12345

@Joseph: Obviously not; have you looked at the shit at Neiman Marcus?? Rich people don't have taste like you and I do, they just like whatever's real expensive (read: exclusive)

rcast1986

They speak an odd French - that might explain why they misspelt 'Merde' and added in all those 'I's...

TheWerewolf

I like the display on the top of the phone, it's retro like a pager, but do rich ppl use belt clips?

I think they should stay in the watch bizz.

Yetibelle

I hope AT&T carries this...

UofITom

Ironically, I've always looked at Tag Heuer as a poor man's "luxury" watch brand in a over-saturated market.

Lordstrom

The sad truth is: Yes, there are people who will buy that piece of crap phone, and YES, they will buy it because of this teaser alone.

Rich people who doesn't know crap about cellphones or technology, that will mostly use the cellphone to receive calls and only that, and are only interested in status.

Because you know, they don't need resources on their cellphones... they already got some sexy polyglot model to do whatever they need.

Bokusatsu_Tenshi

@undefined: he has a McClaren

jspec1594

@jspec1594: Real McLarens have BMW engines :-)

morcheeba

Wow. What a crock of shit.

Like Vertu and all those other 'lifestyle' phones.

Thank god the credit-crunch will kill crap like this...

urban_alchemist

I don't have a square to spare.

NetWeight

I could buy 20 of those but I'd still rather have an iPhone.

GotMex?

@alowishus: No, TAG is the name of a holding company that purchased Heuer in the seventies, then later sold the TAG Heuer division to LVMH, the luxury company that owns brands like Luis Vuitton, Moet and Hennessy.

robjennings

Maybe it's just me but everytime I see the name I read it as Merde. or Mierda (spanish). As in shit.

I don't think that's exactly the image they were going for, however.

Benguin

Actually, yes I am and I have 3 on pre-order.

Mr_Hustleufagus

At the risk of getting a beating, that is a beautiful phone.

I will never get one (or be able to) but give them some credit. That thing reeks of luxury which is rare for a phone.

egyptomix

@Dinotech: Of course - he's just walked out of his personal gym, somplete with attractive women to train nearby but never speak to because he's an elitist prick who just wants to look at them before going home and shagging a supermodel on his yacht because his home is a yacht... today.

Hedgeworth

@se7a7n7: Or any of the other benefits of the 21st century, such as a camera, audio/video functionality, or sleek design. Might as well slap on some custom shells and call it a Nokia 3315.

It kind of reminded me of the Thundercougarfalconbird pitch. There are more eagles under the floorboards.

Hedgeworth

"everyday Joe Sixpacks like you and me."

Speak for yourself, and try not to include me in your inferiority complex, okay? Awesome. Thanks.

"Rich people who doesn't know crap about cellphones or technology, that will mostly use the cellphone to receive calls and only that, and are only interested in status."

Are you poor? It doesn't sound like you know anything about being rich. Rich people didn't get that way through frivolous spending.

Will Entrekin

@djtooshay: It's disemvoweling.

Metkis

YUR

O

TRASHE

General Halfshaftery

@tundraboy:
Idk.. you want a good watch - you pay for the movement inside and unlimited service to fix the watch - you spend the 5+ thousand on a rolex not just for the name, but knowing its going to be a watch that lasts long after your in your grave.

or ... at least that's what the sales rep tried to tell me..

SeventhExile

i will only get one if i am able to get the "i am rich" app on this phone. if not, f*** off.

sdsviet

It looks like a good phone for people who like the Treo 600, but feel like it was too thin and light, and overloaded with features.

It honestly reminds me of the phone in the Alltel commercial that could grind fresh Parmesan.

4ster

You mean owning this phone will get me laid? Wow, where do I sign up?

Noobs-R-Us

Not that I'm a big animal activists or PETA member, but honestly alligators had to be killed to make a limited number of these Tag Heuer cell phones? I mean c'mon that's just asinine.

Delvar15

I am not rich, but wealthy enough to order my first R8 with a 2 year waiting! I am also smart and sophisticated enough to own a few Panerai watches, yet I will not buy this ugly early 1990 style phone. I don't care if it's made by Rolls Royce or Rolleiflex.

YasashikuCheetah

We use Tag Heur timing equipment for the ski races we run in the winter. There timing equipment is second to none but they should really stick to their main business of precision timing.

CraigCallisto

You say stay away from Rolex, Omega, Tag Heuer for narcissistic reasons, yet you mention MB and BMW. MB has some of the worse records of dependability - who cares about technology or performance if it doesn't last.

FarleyEpidaurus

I actually thought it was a DECT phone!

Crescent

There is quite literally nothing impressive here, at all. Even the video to promote is really forced and tacky.

DisposableInterloper

High Value, but Low in Style :P

plwh888

"It is for people who make things happen, who overcome challenges"

And french dudes in a racing jumpsuit who don't have any matchbox cars handy when doing a postrace play by play?

My cell phone may let me make calls, but the Meridiist looks more like a spaceship or a race car. Thats reason enough for me.

jamiesoncostello

I think the selling point isnt really that appealing.
I mean i was gonna think this thing told you your heartbeat while running a marathon or how far away the next cop is while you're on the Route4 high way.
Calculate the elevation of your private helicopter or the next luxury bathroom....
Bull shxt i wouldn't buy this even if i was richer than bill gates. No point in buying a dam watch for a phone. Especially if its gonna be the size of two snickers bars side by side. I'd rather get a HTC Pro and enjoy spending the 800dollars to get it unlocked and ready to salsa.

SneakerFiend

@hatboysam: Yea, and I'm so sure the guy working on the 911-GT2 is going to put his phone down on a brake rotor -_-

And what is with the battle of the super cars thing they had going on at one point? That SLR would have eaten that poor Gunmetal R8.

FadedSpark

No, no... I'm too unpretentious, intelligent and non-egotistical to own one of these ridiculously frivolous phones.

EricAlder

I don't know about rich people but I think its more suited for a carpenter. It can double as a chisel, wood plain or even a door stop with that slope. I'm sure its made of some precious metal that can be sharpened. Definitely saves you a trip to a hardware store.

SpiffySteve