Screens
Panasonic's 150-Inch TV In Action: It'll Melt Your Brain, Empty Your Wallet and Ruin Your Life
Posted by Adam Frucci at 3:00 AM on October 1, 2008

How big is too big? That's the question that you inevitably ask yourself once you spend any amount of time with Panasonic's new 150-inch plasma TV prototype. We visited it in Panasonic's towering warehouse in Secaucus, New Jersey last Friday, running it through its paces with 4K footage, Blu-ray movies and Playstation 3 games. After spending a day with it, was it the type of thing I honestly wanted to set up in my living room?
Maybe. Maybe not. The standards that we use to measure other TVs don't apply here. Have you ever seen a TV taller than yourself? A TV that uses more energy than your washer and dryer? A TV that needs to be carried around on a forklift? I'm guessing you haven't. This thing is in a category all its own.
Man, is it impressive. If you stand within a few feet of it, it fills your entire field of vision, quickly making you motion sick if you're playing video games or watching a movie with lots of action. Even standing six metres away, you still feel like the TV is the only thing in the room. It's a 4K set, so if you've got the proper ultra-HD footage pumping into it, it makes 1080p look like a second-rate resolution, but even with 1080p, it's absolutely stunning.
Iron Man looked like he was going to jump out of the TV. Robert Downey, Jr.'s baby blues were the size of watermelons in anything closer than a medium shot. Everything was just so big. Seeing a shark leap fully out of the water to devour a seal in Planet Earth becomes even more mindblowing when the shark approaches life size.
And video games? Forget about it. You haven't lived until you've played Call of Duty with life-sized enemies. As I decimated Mahoney over and over again (note to Mahoney: you suck), I felt my hands getting slick with sweat on the controller, my head whipping back and forth to try to see him around corners. My body felt a dissonance because I wasn't moving my legs or having my body jolted with recoil from my automatic weapon.
I've played video games on big TVs before. I visited Panasonic last year to do similar, uh, "tests" on their 103-inch plasma. And while that was awesome, it still felt like playing games and watching movies on a really big TV. The 150 transcends regular TV to become something more. It's like something out of a sci-fi movie, a living wall, a form of primitive virtual reality. It's so overwhelming that you can't really fathom putting it in your house because you can't see it fitting into any kind of reality you inhabit.
Inside the warehouse, we placed a 42-inch plasma next to it that looked pathetic, like something you'd put over your toilet to watch SportsCenter while you take a leak. I wanted to put it in my pocket. Even the 103-incher looked sad and small next to it. And trust me, a 103-inch TV doesn't look sad or small in too many situations.
If this were a true review, I'd have to complain that, since a 4K TV does to 1080p what your new HDTV does to standard-def, you're bound to watch a lot of crappy looking TV on this. If 1080p looks bad, think about all of the channels that come through in standard def. And if you're planning on streaming Netflix movies via your Xbox onto this TV, be prepared for digital artifacts the size of your head.
But you know what? This TV isn't designed for you to put in your living room. Sorry. It's a TV from the future, generously time-teleported back to the present by our friends at Panasonic. You aren't going to hook a VCR up to this thing, and neither are they; it is designed to run with precision-mastered footage, and our current lack of worthy video doesn't diminish the ridiculous potency of the thing.
Believe it or not, Panasonic will begin selling the 150-inch plasma sometime next year, probably for about twice as much as the $US70,000 103-incher. Will it be snapped up by anyone? Probably. There are always sultanates and NBA stars looking to have the biggest and most expensive TV in the world, and this definitely fits that bill. But again I'll ask: Is it something normal people would benefit from having in their living room?
I'd say no, but not out of broke resentment and the fact that this would quadruple my energy bill and require me to knock down most of the walls of my home to even get it inside. I don't think people should put this in their living rooms because, when you get down to it, this isn't a TV. I don't want to imagine people watching Two and a Half Men on it. To check the weather on The Weather Channel on this thing would be an act approaching sacrilege. It's more than a TV: it's a glimpse into the future, it's a brazen display of hubris and overkill, and it's a visceral, skin-searing experience. It belongs on spaceships and in museums, not in living rooms. It's only right.

Comments (AU Comments · US Comments)
simon
Posted October 1, 2008 9:12 PM
Ray Bradbury saw this coming. one of these on each wall and you'd have Fahrenheit 451.
Robert Sneddon
Posted October 3, 2008 2:02 AM
Minemas - mini-cinemas in shopping malls with a few 30-seat theatres each with one of these screens being fed with the latest Hollywood product. Much cheaper in space and flexibility than the current anchor multiplexes in big malls using projector systems.
Kaiser-Machead
Posted 4:10 AM 1/10/08
How the hell did you get David Schwimmer to pose in front of the TV?
Kaiser-Machead
Curves
Posted 4:05 AM 1/10/08
This will get me banned.
ITS TOO FRIGGIN BIG.
(If you watched pron on this you would get splashed.)
Curves
BoinK
Posted 4:04 AM 1/10/08
That Portal shot made my pants smaller.
BoinK
Keen314
Posted 4:00 AM 1/10/08
@Optimus-Prime: No because pixel density would need to be astronomical to pull off this resolution.
Keen314
ripfire
Posted 3:58 AM 1/10/08
@jgalinov: Dude, if you have money to buy this thing, electricity bill would be the least of your... consideration.
ripfire
jgalinov
Posted 3:56 AM 1/10/08
OK - so nobody looked at the COST to power this thing on top of the cost to purchase!!!
Let's assume - according to Nielson, the average American watches AT LEAST 4 hours of TV a day. And I read somewhere that this thing uses 7kW of electricity. So in a typical day, the TV ALONE will burn at leaset 28kWh!
At an average of 30.4 days per month, that is 851kWh. Now if I look at my local SMUD rates here in Northern California, SMUD tells me it is $0.0939 for 0-700kWh and $0.1583 for 701 - 1000kWh.
Assuming that NO OTHER electrical devices is adding to the first tier, the TV would be $65.73 + $23.90 = $89.63 per MONTH - and likely much higher because you are running other things so you are peaking into higher and higher priced tiers! so >$100 per month for 4hrs a day TV watching. So >$1200 per year just to power the thing!!! WOW!
jgalinov
Thanassi44
Posted 3:55 AM 1/10/08
@Dancing Milkcarton: HAHAHAHAHAHAHAHAHA
Thanassi44
CyberG4
Posted 3:54 AM 1/10/08
@mikecoscia:
I'm with you on that one. Stick with a projector if you want anything bigger than 60". Plus whenever I've been at a friends place to watch a movie on their big screen (~50") it has always seemed like less of a movie experience than watching it on a projector (my setup [members.shaw.ca]). To me it is something to do with the light radiating from a source versus being projected onto a screen.
CyberG4
pdditty
Posted 3:51 AM 1/10/08
If you replaced the Mini Cooper with a new iPod Nano and changed the title to some Apple themed title most people would think Frucci is Jobsey laying next to the TV.
pdditty
Rabid Penguin
Posted 3:50 AM 1/10/08
So would that TV be considered a Dyson Sphere? Since I'm assuming there is a small star inside to keep it lit and powered.
Rabid Penguin
highfloydelity
Posted 3:50 AM 1/10/08
Good piece, nicely written.
oh, and, OMG Pr0n on this would be uber d00d!!11!!1!eleven
highfloydelity
awperk
Posted 3:50 AM 1/10/08
@mikecoscia: i agree with you on this but i still wouldn't mind a huge plasma. i think it's best to compare the 150" plasma to an aston martin and a projector to something like a bmw. you may always aspire to owning an aston martin but you have no trouble settling with a nice bmw.
awperk
AmishJohn
Posted 3:49 AM 1/10/08
+ Watch video
AmishJohn
bosspants
Posted 3:48 AM 1/10/08
That mini cooper is life size.
bosspants
jwardell
Posted 3:47 AM 1/10/08
So..you're saying that instead of trying to fit the TV box in the back of my mini, I can fit my mini inside the TV's box?
jwardell
xsecretfiles3
Posted 3:46 AM 1/10/08
"Everything was just so big"
That's what she said.....
xsecretfiles3
Bluesk1d
Posted 3:45 AM 1/10/08
@majortom1029:
Not to mention unless you have your projector in a room where there are no windows, everything is flat black, you wear black clothing and wear Navy Seal black make-up while sitting in it, black levels/detail are awful.
Bluesk1d
awperk
Posted 3:43 AM 1/10/08
i use a projector for my movie viewing and gaming but that only pumps out a measly 108 inches :(...also the contrast on that panasonic blows a projector out of the water
awperk
berbar
Posted 3:42 AM 1/10/08
@Dancing Milkcarton: Nor Mr. Gates or Mr. Frucci are sexy.
berbar
ripfire
Posted 3:41 AM 1/10/08
@Jitty: Dual link DVI?
ripfire
pdditty
Posted 3:41 AM 1/10/08
@RG_Shrike: I want in my kitchen overtop the stove
pdditty
pdditty
Posted 3:33 AM 1/10/08
This thing wont just empty your pocket it will empty your 401(K), savings account and etc!
pdditty
pdditty
Posted 3:32 AM 1/10/08
@Dancing Milkcarton: Sexy!
pdditty
majortom1029
Posted 3:30 AM 1/10/08
@mikecoscia: Did you even read the article? This is an ULTRAHD set meaning it has much higher resolution then 1080p.
majortom1029
majortom1029
Posted 3:29 AM 1/10/08
@nomayo: You do realise that this tv has a lot more resolution then your 720p projector setup right?
ITs not just the size but the fact that it has such an extreme resolution also.
majortom1029
Jrsy is the dude, playing the dude, disguised as another dude
Posted 3:25 AM 1/10/08
@Dancing Milkcarton: geek chic is the new sexy..
Jrsy is the dude, playing the dude, disguised as another dude
Jrsy is the dude, playing the dude, disguised as another dude
Posted 3:24 AM 1/10/08
@lpranal: Yeah sure, they get a detail like that about the future right but still no personal jet packs??
..or lightsabers??
Jrsy is the dude, playing the dude, disguised as another dude
Optimus-Prime
Posted 3:23 AM 1/10/08
What about video goggles to simulate 150 inches? Would that be more feasible?
Optimus-Prime
Jitty
Posted 3:23 AM 1/10/08
One major question: What kind of cable did they use to get the 4k video to the TV? Display port? HDMI 1.4 or something?
Jitty
RG_Shrike
Posted 3:21 AM 1/10/08
I want one in my bathroom..
RG_Shrike
BloggyMcBlogBlog
Posted 3:20 AM 1/10/08
@aec007: More like "InHerSpace" II.
BloggyMcBlogBlog
lilaliendog
Posted 3:20 AM 1/10/08
would fit in my living room just fine but the forklift thing to move it around may be a problem
lilaliendog
ripfire
Posted 3:17 AM 1/10/08
@mikecoscia: How do you throw 300" image and not cast a shadow? Rear projection?
ripfire
ripfire
Posted 3:16 AM 1/10/08
@nomayo: What $700B bailout money?
ripfire
grald
Posted 3:15 AM 1/10/08
@nomayo: Last time I checked it the $700B bailout didn't pertain to TV manufacturers.
grald
mikecoscia
Posted 3:15 AM 1/10/08
I don't get what the big deal is. You can get a projector to throw up a 300" image. Sure the blacks and colors will not pop as much as a plasma, but it will be a 10th of the cost.
mikecoscia
aec007
Posted 3:14 AM 1/10/08
150" SCREEN + PORN = INNERSPACE II
Right?
aec007
lpranal
Posted 3:12 AM 1/10/08
Has anyone ever read the short story, "The Pedestrian" by ray bradbury? if this is the future, than our world has become chillingly reminiscent of that world (basically set in the same world as fahrenheit 451)
"Magazines and books didn't sell anymore. Everything went on in the tomb-like houses at night now, he thought, continuing his fancy. The tombs, ill-lit by television light, where the people sat like the dead, the gray or multi-colored lights touching their faces, but never really touching them."
From 1951
lpranal
xint
Posted 3:10 AM 1/10/08
@Dancing Milkcarton: ROTFLMMFAO
xint
nomayo
Posted 3:08 AM 1/10/08
What a waste of money. If you have the space for something that big, you might as well just go front projection and save yourself 95% of the cost. I have a 106" 720p setup that cost me less than a grand, and when the 1080p projectors start hitting the $1000-1500 sweet spot, my upgrade is as simple as unscrewing the mount and moving it to the new projector. For $100-150k, you could build another building next to your home to house the damn theater, put in a hell of a surround system, and buy every game system and source device you could ever want.
Why would anyone buy something like this? Oh.. I know. Because they've got $700B in bailout money to blow, of course...
nomayo
Dancing Milkcarton
Posted 3:07 AM 1/10/08
That top photo hit me the same way this photo does:

Is that wrong?
Dancing Milkcarton
sharnaff
Posted 3:06 AM 1/10/08
I want to hook a commodore 64 up to this beast and play some serious zork. Just to defeat the purpose.
sharnaff
BigDogues
Posted 3:06 AM 1/10/08
To quote Goofy..."I love you."
BigDogues
discounteggroll
Posted 3:02 AM 1/10/08
don't lie. I know you had second thoughts about jumping through that portal.
discounteggroll
ext212
Posted 4:33 AM 1/10/08
@izzaboo: I bet they let you eat popcorn, too.
ext212
Adam Frucci
Posted 4:25 AM 1/10/08
@John Mahoney: I disagree. The following 9 straight kills, all performed by me, were far sweeter.
Adam Frucci
izzaboo
Posted 4:24 AM 1/10/08
There're two screens twice that size a block and a half from my house. They keep the floor really clean and only charge $5.50 to get in.
izzaboo
John Mahoney
Posted 4:22 AM 1/10/08
@Adam Frucci: They say the first kill is the sweetest. That one was mine.
John Mahoney
russdanger
Posted 4:22 AM 1/10/08
So, it uses as much energy as your washer and dryer. The people who would be buying these things don't know what those are.
russdanger
reesed91
Posted 4:15 AM 1/10/08
@Dancing Milkcarton:
Oh my dear god,
You just won all 7 internets.
God help us all...
reesed91
jgalinov
Posted 4:13 AM 1/10/08
@ripfire: HA - Agreed, but thinking if someone gave it to me as - say - a gift! HAHAHA
jgalinov
Notch Johnson
Posted 4:12 AM 1/10/08
Who is that hot man?!?
Notch Johnson
Kaiser-Machead
Posted 4:12 AM 1/10/08
@Curves: I'm not going to fall for your high pixel compression bukakke double entendre.
Kaiser-Machead
StealthNinja
Posted 4:54 AM 1/10/08
Is it a digital surface touch screen system too?
StealthNinja
StealthNinja
Posted 4:53 AM 1/10/08
Yeah, that's hot, but only if it could be compact like a PICO projector and be built inside a computer phone!
StealthNinja
Jrsy is the dude, playing the dude, disguised as another dude
Posted 4:37 AM 1/10/08
@Curves: I don't think it's 3-D...
You'll definitely qualify as an amateur gynecologist though.
Jrsy is the dude, playing the dude, disguised as another dude
danielsmi
Posted 5:24 AM 1/10/08
I thought of this pic when I saw the first one, is that gay?
[adweek.blogs.com]
danielsmi
Jonathan21
Posted 5:13 AM 1/10/08
@Dancing Milkcarton: Damn, I'm two hours too late
Jonathan21
SudiptiEquestridomus
Posted 5:43 AM 1/10/08
we have a 70 inch here in the office, and it is already too big for me
SudiptiEquestridomus
berbar
Posted 6:14 AM 1/10/08
Great closing thoughts Mr. Frucci.
berbar
frndlybnny
Posted 6:07 AM 1/10/08
That's something they'd never ask on Fleshbot.
frndlybnny
VakeroRokero
Posted 5:54 AM 1/10/08
@Dancing Milkcarton: Hey Frucci! Are you a swinger?
VakeroRokero
Purple Dave
Posted 5:51 AM 1/10/08
Projection won't get you the same effect. Not even close. At this size, 1080p will even look grainy. Consider that on a 6' tall screen, divided up between 1080 scan lines, each line will be ~1/16" in height. The bigger your screen is, the _more_ resolution you need to make the final image look as nice. An iPod screen has a crisper image than any jumbo-sized 1080p HDTV because the pixels are so tiny. Now, once you pump that iPod's image to a TV-screen, all bets are off.
Purple Dave
kalenoble
Posted 6:38 AM 1/10/08
@sharnaff: Like playing solitaire on a supercomputer. Or any computer really..
kalenoble
ljj
Posted 6:32 AM 1/10/08
I actually bought this tv. Unfortunately, my family room is so small that I have to watch it from outside.
ljj
headc4se
Posted 6:29 AM 1/10/08
@Jrsy is the dude, playing the dude, disguised as another du...: Actually, light sabers were from a long time ago...
headc4se
Shikestarr
Posted 7:13 AM 1/10/08
I would totally rock the weather channel on that junk. Radar in motion would be AMAZING. Even better, Google Earth pumped out from the 'puter.
Shikestarr
Collins1
Posted 7:04 AM 1/10/08
Pretty nice, but my TV is not my idol.
Collins1
unkpku is think that new comments are like iPhone 3G pre 2.1, ye
Posted 7:59 AM 1/10/08
"It's more than a TV: it's a glimpse into the future, it's a brazen display of hubris and overkill, and it's a visceral, skin-searing experience. It belongs on spaceships and in museums, not in living rooms. It's only right."
Then why are you playing the Wii on it?
unkpku is think that new comments are like iPhone 3G pre 2.1, yeah it sucks
Thrubeingcool
Posted 8:41 AM 1/10/08
After I read this I went back and watched again that Goofy carton you put up this morning, the "How to Hook Up Your Home Theatre." Suddenly it wasn't funny - it was real.
Thrubeingcool
Bokusatsu_Tenshi
Posted 10:08 AM 1/10/08
@Dancing Milkcarton:
EXACTLY!
I hate those big screens because I just know I'll never have them...
But I came here just to comment about Frucci's sexy Bill pose. XD
Bokusatsu_Tenshi
Thrubeingcool
Posted 10:26 AM 1/10/08
Granted, but if you lived in a cold place it could heat your whole house. @jgalinov:
Thrubeingcool
michaelleung
Posted 8:23 PM 1/10/08
It sort of showed the pixels of the CoD4.
michaelleung
ooosername
Posted 11:11 PM 1/10/08
Pretty sick. I bet a Casino in Vegas, the land of endless plasmas and LCDs, will snatch up 3 or 4 of these just to make a ridiculous display.
Nice writeup.
By the way, are you the dude featured on [www.collegehumor.com] between 1:20-1:45?. Umm sort of nsfw.
ooosername
kayno
Posted 3:18 AM 1/10/08
How big is tooo big? Funny.. I get that question all the time... ;-)
kayno
Jackhole
Posted 4:15 AM 2/10/08
I could see a rapper mounting one of these to his bedroom ceiling; and the inevitable crushing plasma death to follow.
Jackhole
nomayo
Posted 5:02 AM 2/10/08
@Bluesk1d:
Not true. I think it might be time for you to take a fresh look at what's out there. My projector is 1600 lumens and doesn't require even near total light control. Unless you're a total anal retentive, the black level is more than fine in a lightly lit room and excellent in a dark room.
nomayo
nomayo
Posted 5:07 AM 2/10/08
@awperk:
Just as I settled for a projector, I settled for a BMW. Good analogy ;)
nomayo
nomayo
Posted 5:05 AM 2/10/08
@grald:
The thieves have to spend it on something...
nomayo
nomayo
Posted 5:05 AM 2/10/08
@ripfire:
The first plan didn't pass, but these sleazy politicians will find a way to fleece us for at least a half trillion.
When the bailout money is finally gifted to these bankers and bureaucrats, I'm sure a few of them will steal enough of it to buy one of these.
nomayo
nomayo
Posted 5:03 AM 2/10/08
@majortom1029:
I get the whole 4k thing. I just also realize that there's virtually no source material to even watch on it. No matter how you look at it, it's a total waste of money. All of the shortcomings of front projection can be overcome with a decent screen and projector. Even if you spent $25k on a projector/screen combo, you're still saving over $100k and getting a more usable product.
nomayo
CmooreInOR
Posted 3:40 AM 2/10/08
@jwardell: @ripfire: maybe display port?
CmooreInOR
CmooreInOR
Posted 3:39 AM 2/10/08
Not sure if my apartment floor would hold this bad boy... But I would totally give it a try. Thanks for opening our eyes to what could be the norm in 30 years. 100+ inch screens.
CmooreInOR
nuggetz
Posted 7:36 AM 2/10/08
I played a nice text adventure game on a similar set like that.
nuggetz
Kevin337
Posted 3:32 AM 1/10/08
Projectors that display 4K, are still above 100 grand. Sony's is 115K. I expect this to be in a similar price category.
Kevin337