@Dudemeister on the Run: Why yes, I did mean Got It Right and if you looked below you'd see that I already corrected myself but thanks for pointing out my grammitcal flaws. I feel so emasculated right now. Will someone please give me a hug....?

Jrsy is the dude, playing the dude, disguised as another dude

How about "Windows: F*ck Yeah!"?

At least people would get the idea that they mean serious business this time around.

Seinosuke

@SouthendXGF:

nice

Super_Moose

@Alex7575: That's exactly what I was going to say.

flunkycarter

I really had my fingers crossed that in order to win over the Apple Sheep that they would have named it iWindows.

SouthendXGF

@Jrsy is the dude, playing the dude, disguised as another du...: You mean Got It Right ? Because what you wrote makes no sense.

Got right about what?

Dudemeister on the Run

I thought for sure it was going to be "Windows Please For The Love Of God Buy Me!!111"

jestermeister

@takashimiike 7 aka Dl33t: Yeah and it only took me two times to get that comment right.

Jrsy is the dude, playing the dude, disguised as another dude

Windows 7: We'll scream until you buy it

Supermario1016

@mailbox01:

John Mahoney

@bana: I have a feeling that when OS 11 comes out, it won't be called OS X anymore, just throwing it out there...

Alex7575

With Windows 7 and Windows Mobile 7 set to be released next year. 2009 could be the year of Windows ("without walls"). Guess that's why those "I'm a PC" ads only state Windows.

mailbox01

Thank you Microsoft. I would've called it Windows 7 anyways.

cjcamilla

These Ballmer pics are played out.

takashimiike 7 aka Dl33t

I actually like the name, and the sale tag line too: Windows 7: GOOD LUCK!

Aegis2k

@Jrsy is the dude, playing the dude, disguised as another du...: Ha ha.

takashimiike 7 aka Dl33t

@bana: What did you think about "Snow leopard"?

takashimiike 7 aka Dl33t

@bana: All Windows versions have had some such codename. I don't see any reason why they can't do that. But I love that they're naming it 7.

Polybius

With Windows SE7EN heads will chop off, bwahahahaha

CGizmo

Looks like they couldn't get away from the "Vista" moniker fast enough.

Windhawk

@bana: since they already had one called "longhorn" maybe this one could be called "bareback"?

winmac

Probably because they're trying to narrow their focus from the broad vista that was their last offering. I mean, there are what, 6 versions of Vista right now, and this will be the 7th version to rule them all?

Lite

Well it's sure to be the sweatiest version....

Jrsy is the dude, playing the dude, disguised as another dude

* Finally Got It Right...

Jrsy is the dude, playing the dude, disguised as another dude

So long as it works, it could be called 'Doris' for all I care.

dc-united

Maybe they should try something like, Windows: We Finally Got Right This Time...

Or perhaps that's aiming a bit too high?

Jrsy is the dude, playing the dude, disguised as another dude

"Likewise, coming up with an all-new "aspirational" name does not do justice to what we are trying to achieve, which is to stay firmly rooted in our aspirations for Windows Vista, while evolving and refining the substantial investments in platform technology in Windows Vista into the next generation of Windows."

Well, why not give it a name closer to Vista? How about some of these: outlook, panorama, perspective, prospect, range, scene, scope, or view ?

Argo117

They need to fire the entire marketing department. If they have one.

token_y_chromosome

Thank god. I am so sick of the names they come up with. They are starting to realize that to overcome the competition, they need to become the competition. Mac has OSX, and it will always be called OSX. I am so glad they didn't come up with some gay name. I mean, after "Longhorn" I felt like throwing up for some reason. Even though it was just beta. When I read about "longhorn" on Gizmodo years back, I thought it was a joke.

bana

That image makes me want to go poopee. Anyway what would they call it after a service pack update? System 7.5? :-)

Ken_Darrow

@Lite: One ring to rule them all, one ring to find them, one ring to bring them all, and in the darkness bind them...

I would normally find this funny, but right now I'm scared that Apple is doing more things right than Microsoft.

Jeice

Let's call it Windows Vista 360

andrew_t29

How many millions is Microsoft's tin-ear marketing going to pay Brad Pitt and Morgan Freeman to promote it before they realize that's a really bad idea?

bobdobbs

@trendspotter: Example: One can eXPerience being mauled by a Tiger; or, eXPerience the blue screen of death.

trendspotter

Way to confuse the CRAP out of the average joe Microsoft!!!

JEmlay

Now, as long as they only release one version of Windows 7, we'll be in business. I never want to hear about "Windows 7 Home", "Windows 7 Business Basic", or "Windows 7xti Home Ultimate Media Gamers Desktop Edition."

One. Damn. Version. Please.

LastVigilante

@token_y_chromosome: Ya i don't think they have one that exists. Really, "Windows 7" That's they best they can do. haha

Ryan Goins

I for one am glad. I like the flow of Windows 7.

Usama

Would a turd by any other name not stink as much?

b0bcat

How is "Windows XP" aspirational? And I don't think an "XPerience," necessarily denotes the quality of such, it just is.

trendspotter

@takashimiike 7 aka Dl33t: I don't like "Snow Leopard" much... They should have used something other than "*Leopard". It's too close to 10.5.

Rolcol

@Seinosuke: You mean up to now they weren't serious and just f-ing around with us?

Jrsy is the dude, playing the dude, disguised as another dude

@takashimiike 7 aka Dl33t: I agree. And not just because they terrify me.

jestermeister

@SouthendXGF: Or better yet, how about just iWin?

Jrsy is the dude, playing the dude, disguised as another dude

Wasn't the whole point of going to year numbers because the masses couldn't understand version numbers? Did the masses evolve over the past 13 years or did Microsoft's marketing finally realize they were wrong? Sure glad that R&D budget of theirs is effective.

JonnyO

Thanks, by the way for adding that last part at the end of that post. As someone who works in public relations and has recently had to work on branding for a digital signage system at my school, I find it irritating and utterly degrading when people rail on the rationale behind nomenclature and that addition after the original post made up for the last sentence before the quote.

DigitalSciGuy

@JEmlay: How is the moniker 'Windows 7' confusing?

DigitalSciGuy

These rips on Windows and Balmer are getting a little old. Lets not forget 96 out of 100 people like and use Windows. The other 1 use Lynux, 3 Apple and 1 other. In fact, I'd bet 80 percent or more Mac users need to run Windows via Parallels just to get their work done. I don't think making fun of Microsoft all the time is as fashionable as seems to be assumed because time after time people buy and rebuy it. They must be doing something right even if their marketing is goofy. I'm running Vista 64 and although the first months after release it had issues, it kicks ass now. I wouldn't trade it and I can't wait for 7.

vista64guy

@token_y_chromosome: Well I am in Marketing, and I completely disagree with you. The Windows naming system has gotten increasingly more and more obscure, and it no longer means anything except for disappointment. Vista has had such a bad reception that Microsoft needs to find a way to "start fresh" in the minds of the consumer so that they venture into new OS territory. What better way for a fresh start than to go back to basics in terms of naming. This naming system is saying that THIS is the next generation of Windows.

It's no different than something like the Resident Evil series of games. After RE3, they had a bunch of unnumbered sequels and they got increasingly terrible and RE was earning a bad reputation that was starting to stick. When they finally put their foot down and took it seriously again, then finally RE4 was released.

A return to quality is what it represents.

bysty

I heard Microsoft is naming it Seven because they promised the widow of Mickey Mantle.

Seinfeld reference.... anyone?

rndmideas

@Jrsy is the dude, playing the dude, disguised as another du...: :::hug:::....? ~awkward~

DigitalSciGuy

@andrew_t29: Lol

kakarotthemonkey

@Ryan Goins: Operating System X.

GOOD DAY SIR.

Moonshadow101

@jopari: Leopard is just the codename for it, though. It will be 10.6. Apple actually has decent tablet compatibility and I highly doubt they will make a tablet computer anytime soon. That's been the rumor for at least 5 years now.

They have already stated that nothing "new" will be added to 10.6. It will mainly be optimizing their code to be Intel only and smooth out all that was released with 10.5. Hopefully making Time Machine not a ridiculous on-the-hour-every-hour backup solution that I find retarded; very few people need that often of a backup.

One simple setting to make it adjustable would be nice, but then again something so simple would confuse a hell of a lot of people and would allow too much configuration when Apple would much rather seal up the machine and not even allow ports on their computers for people to fuck it up their "flawless" design.

I sure love to hate Apple.

madog

@b0bcat:
Stinks just as much as before.

------------------------
[gregstechblog.blogspot.com]

MacAttack7388

@mailbox01:
Like the man said, why you need Windows, if you don't have walls?

Just' wonderin'.

buyrihn

@takashimiike 7 aka Dl33t: i agree as well. ya know its one thing to simply prefer apple to windows...but jesus christ. we get it gizmodo, you genuinely truly believe that balmer is the next hitler or something.

jrghoull

@vista64guy: I think a lot more people don't switch to OSX because of the "fear of learning something new" factor. I know plenty of people that would have bought a Mac had it not involved "re-learning" an OS. Not everyone is a computer guru—I switched because I was interested in learning a different OS without having to struggle with Linux; however, many people simply have no desire to do that, and thus end up buying the new version of Windows.

But I must say, excellent commentary. You are very correct.

ezman

@Lite: (snickers) one of the few LOTR jokes that i liked.

jrghoull

I think it should be "Windows Vista 2: Whoops"

gadgetophile

@bana: "When I read about "longhorn" on Gizmodo years back, I thought it was a joke. "

and i thought it was what bill gates called his slong. to each their own i guess.

jrghoull

If the logic of Windows product naming is an indication of the actual state of MS...

sos10

@Alex7575: I sure hope they do. I'm sick of the idiots who used to call in asking for something about their computer and then when asked what computer they have and what operating system they have replying with, "Uhhh it's an oh-es-ex Mac."

Oh WOW! Thank so much for that bit of information, sir. That clears up EVERYTHING! By the way, it's TEN, not X. It's a roman numeral. You learned about that in grade school.

On second thought, I don't think I can handle them saying, "It's an oh-es-ex-eye [or oh-es-ex-one] computer." By the way people, it was never CompuSERVE [referring to CompUSA, or as I like, com-pu-ssay] and the Apple store across town is NOT the iTunes store, or the iPod store, or the iMac store. Please stop referring to it as such. And no, the new iPhone isn't the G3 [we had no less than 20 people on "that day" call it that].

And one final pet-peeve, please know what kind of laptop you have before buying a charger. Excuse me for thinking some asshole would know something so simple after spending $1000+ on a computer. You know you're car doesn't take diesel [at least I hope] so please put some amount of effort into it before telling me that the charger is for an oh-es-ex laptop!!!!!!!!!!!! ARGH!

madog

@Rolcol: I think that's the point. Word on the street is that the difference between 10.5 and 10.6 is going to be tablet compatibility and not a whole lot more.

jopari

@Lite: I LOL'd.

TriZz

I like "Windows 7" too, basic and simple. No confusing monikers. As much as I like "Mac OS X", it's unwieldy to say "Mac OS X 10.5" because it looks arguably redundant.

Torley

Windows 2012 has a better ring

axiom

i like it. hopefully it'll be decent. i just wished windows would take the time to go into their coding and clean up all the crap thats been left in there over the last 10-20 years. yes i know how much work it would be...but i bet that in the long term, it would be worth it.

jrghoull

Semi brand recognition with intel Core i7? Like AMD did with their XP procs with Windows XP?

n0stradamus

Here's the top-ten list from the home office in Poughkipsie, Saskatchewan:

10: "Windows Extra Dry"
9: "Cherry Windows"
8: "Windows of War"
7: "Broken Windows"
6: "Windows Wide Open"
5: "Safety Windows"
4: "Windows Meerkat"
3: "Windows Platypus"
2: "Windows Extreme Home Makeover Edition"

...and the number one answer is:

"Windows Extreme Security X-Games Invitational 2009 brought to you by Mountain Dew"

loslosbaby

@bana:
How does this new less "gay" product name allow Microsoft overcome their competition,"Mac," by becoming the competition that they already are? And how exactly does any of that make sense?

That all said, this is just another disjointed name that will confuse users. 1,2,3,95,98,Me,XP,Vista,7... that's like listening to a schizophrenic man count.

aquaosx

@LastVigilante: in my book, the most hilarious part of it was that after all that time they spent on it, that there were several major features which only the people who had that "top version" of vista had access to.

jrghoull

@takashimiike 7 aka Dl33t: i wonder what his sweat smells like, money or rancid lemons...

VakeroRokero

@Argo117: I hope they choose "Final Windows"...

VakeroRokero

@SouthendXGF:
Nah.. In order for them to win over the Apple Sheep, you need to have a good product.

soopafly

@Mirza:
Ohh ya since its windows 7 now there probably will be 7 different versions
Windows 7 : Blue screen 4 life edition
Windows 7 : Wife edition
Windows 7 : Husband edition
Windows 7 : rest of the family edition
Windows 7 : Business Edition
Windows 7: Ultimate Edition
Windows 7: World of Warcraft Edition

hmm..lol

Mirza

Open Windows

"Allowing malicious attacks to your family through your computer since '95!"

madog

@loslosbaby: I think only people in Saskatchewan would find your list amusing.

vista64guy

Windows: Unbreakable
that sounds good, but seriously if thy f**k up this time....i'm ..i'm..i'm ahh i dont know what to do!!!! i know i'll ask that annoying paper-clip what i should do..
and microsoft please bring back the original look back of word and excel (specially this!!)...it's for the corporate world and we already have lots on our mind than learn the new n f**ked version...PLEASE!!!

Mirza

ok, so i think most of us are ok with the name. but now all we have to do is wait and see if it fails horribly when it is finally released. then the name wont mean anything...well it could just be another word for failure, like "vista"... but lets hope it is better than vista and means "success".

Trent

yah, i saw Balmer the other day and this is what he had to say...

se.blackheart

Vista SE

kylere

Windows: Silver-Slack

CharitableNinja

I hope they add a feature that makes it unusable on mac hardware!

ThirzaNarea

I didnt know that Balmer was the new POWERTHIRST guy?!

BABIES! 400 BABIES!

gizdude

I wonder if they watched the Seinfeld episode where George wants to name his first kid either "Soda" or "Seven".

RD

Who the hell decides there names anyway XP, Vista, NT i mean damn why not just call XP by its real name it sounds better

utube2007

How long before the onslaught of "Unlucky 7" headlines? Or, if they're lucky, "Lucky 7."

justrick

@vista64guy:
What Microsoft generally has going for them are these three things:

1)Familiarity
2)Ubiquity
3)Compatibility

Guess which ones they built their position at their height with, and guess which ones they started tossing with Vista.

Oh, and in a wholly unrelated note, Windows has lost marketshare. Your numbers are a little old. Currently they are at ~90%, with OSX at ~7, Linux at ~2, and other operating systems accounting for the remainder.

darundal

@Rolcol: pussy? that's a name for a cat.

jbhitter24

I think they're lying and it's about showing "We get it -- you didn't like Vista. We're going back to basics and focusing on the core". Which isn't necessarily true, but what they want to convey.

Zlevee

@darundal: I am curious to see where you get your numbers as I'm fairly sure Apple has 3 percent. However; if you have a more updated source I think that going from 3 to 7 percent is quite an accomplishment.

I also agree with your reasons but would add:

Cost
Reliability
Style

I use Macs at work and I am no Mac hater. In fact, I really like them a lot and enjoy using them. With Vista though I get a similar style experience at home and my reliability and speed are fantastic. I have had no compatibility issues since SP1. The only thing that bugs me is boot time (about 1 minute 30 seconds). I'm a bit spoiled from the Macs at work in that regard. I don't buy the Vista montra. I've been using it for over a year and I honestly think it crashes about as much as my Mac at work, which is hardly at all. I also enjoy gaming which isn't an option with many titles on a Mac. I built my computer for $640 and its specs are better than iMac 24". I used my 24" iMac at work as the comparison and literally 1-upped each part in the entire computer and still landed at $640. Plus, its all modded, glowing, 8 fans and all that jazz.

The Mac hardware is just so darn expensive and we know there is nothing special about it. They don't use the IBM processor now as it was admitted Intel out-performed it and everything but the box is farmed out. Until the day that Steve Jobs went to the dark-side on that issue the Mac guys were still ripping and dissing the Intel processors and then when Steve said they were great, everyone changed their mind. You guys are just willing to pay SOOO much for basically the same thing I'm using. The crazy part is that you can't do 30 percent of what I can do even with the price your paying. You have integrated parts (yuck)and can't screw around with your hardware (no fun). At work, I don't care about price as my boss can pay all he wants for my equipment. Like I said, I enjoy using it as it does great with the Adobe CS3 suite in which I spend my time. However; at home Vista is making me smile.

vista64guy

@MacAttack7388: So, Is it because you don't like Windows or is Vista, or Microsoft. I just want to understand.

Al1enware

@Mirza: now that i think about. i think all of those exact versions are a possibility. except for the blue screen 4 life version, its going to be red now ;). or maybe it is blue and will stay blue, isn't blue supposed to be calming? so maybe its meant to keep you from throwing your computer out the window, the color not the actual "blue screen" itself

Trent

@Jrsy is the dude, playing the dude, disguised as another dude: The story calls for it so:

+ Watch video

Remix:

+ Watch video

okenny :) ...building bridges (to hide under)

When did it become fun to not like Windows? Is it Apple fanboyz or is it people who just don't care for Microsoft? I don't get it. I understand more and more people are buying Macs. Are they buying them because the commercials say its a good idea? or Will making the decision to switch is really the best route overall?

I live in St. Louis, MO close to the Galleria where there is a Mac Store. I went because I was told by friend of mine who works there to get a Mac for iLife and Time Machine. I thought they both were excellent applications and the price isn't too bad, I just kinda felt like I was using a child's computer. Everything was gorgeous don't get me wrong. I felt when I used it I was walking in a straight line, and diverting off that path was not an option. The look is neat and from what I hear the build quality is nice I just don't get the FLAMEWAR.

Al1enware

@Al1enware: I totally know what you mean. my sister has a mac while I have a PC and I go crazy when I try/have to use her computer; its a laptop and mine is a desktop so sometimes I have to put up with it if I want to surf the web away from home. the mac definitely has a child computer feel to it. and I'm not sure if it is a setting that you can change or not, but when you hook up your digital camera to the mac you can't just browse the pictures on your camera for one picture and download that one picture, no, you have to download ALL of the pictures. its like "what made you think that I wanted to do that you stupid mac" put simply: I just don't like how macs are so minimalistic.

I'm a PC

I actually like the name. I don't see how that's any more boring than "OSX". Is that really any different than "Windows 7"? It's the tenth operating system. Wow. Real...awesome...

rcast1986

To me, Windows 7 will always be...

Windows Bob.

DMC-Man

Oh great....more Vista! :-(

whiteknight

@bysty: So, if what you say is true, then they only count 1,2,3,95,98,2000, and I guess XP, and then 7 as real Windows OSes? but still, where is the 7 from. Do they count 95 & 98 as one or do they not count 2000. There's no way they don't count XP, it's the best OS they have ever made... I am so lost...

hammertime1994

@hammertime1994: **Wait**

hammertime1994

@hammertime1994: What there was also 2000 and NT... and of course several versions of NT and XP that were all the same anyway.

hammertime1994

@aquaosx: According to your count this should really be called Windows 9... Then why isn't it!

hammertime1994

who cares, the windows operating system has way too many needless features.. until they correct their mistakes for implementing garbage into their OS to slow down the interface for craptacular computer owners like myself, i shall not purchase or buy into their demands. I am NOT a PC. THIS IS SPARRTAAAA

acekrn

Well Microsoft sure don't follow any logic. What happened to 95, 98, 2000. Why can't it be Windows '10. Ohhh snappp..Cuz Apple will sue you. =)

vgart

Wouldn't it be cool if steam came out of his ears too?

Ken_Darrow

I think Windows 7 makes it sound like an older operating system, but that's just me.

Wolfess

@jopari:
They're expected to change a lot of OS X in ways that's not immediately apparent to users. Among the things on the chopping block:
- The means for developers to more easily make use of GPUs and multiple CPUs
- A new C-based programming language that ties in with the previous point
- A revamped version of QuickTime (to be called QuickTime X), optimized for newer media codecs
- Out-of-the-box support for Exchange
- Theoretical RAM support up to 16 TB
- A totally revamped Javascript engine for better performance (I do believe the codename is SquirrelFish)

And that's only what we know so far.

DisposableInterloper

Windows Stink Hole :D

DaSmith

i prefer something involving a pun of sorts...like "Bullet Proof Windows"

awperk

10.5 > 7

Com'on MS marketers, you can do better than that.

broho

@madog:
You must be one of dem "Mac Geniuses" I keep hearing about. What's the matter, you got kicked off the Geek Squad for being a "rogue agent"? Or was it just your mad spelling skillz? "you're car"? Nope. I'm a PC.

cynep

@dc-united: And if it doesn't deliver on any of the promises that were used to hype it and performance is less than stellar, the name doesn't matter.

"Likewise, coming up with an all-new "aspirational" name does not do justice to what we are trying to achieve, which is to stay firmly rooted in our aspirations for Windows Vista"
That statement makes me believe Windows7 will be a flop for all the same reasons Vista was (and none of them have anything to do with the name).

phor11

@hammertime1994: Its based on the fact that 95-2000 are nearly all the same so their all under 4. The windows versions all have numbers along with there names. XP is 5 and vista is 6.

Zomb

@Al1enware: No look at his name he obviously likes cats and thus hes a Mac Fanboy. Anything not named after a cat is a turd to him

Zomb

@hammertime1994: 1,2,3,4(95-ME),5(XP),6(Vista),7. They've actually always used the numbers

Zomb

@JEmlay: Trust me. Windows versions would be the last thing an average joe would even think of.

ripfire

@DigitalSciGuy:
How many times have you heard, "wait...which is newer? Windows ME or XP?"

Wait, which is newer...Vista or 7? Is Windows 7, 91 versions oldelr then 98? Is Windows 2000 better then 7?

Never underestimate the ignorance of computers in regard to the average joe.

JEmlay

@soopafly: That still doesn't explain the second generation iPhone.

theblackdog

@dc-united: Clearly you forgot about the Microsoft Bob debacle.

theblackdog

@madog: Might be too much for you to get that joke.... I'll give you plenty of time to catch up.

madog

@cynep: No, I'm not. But it's pretty clear that your a dick. =)

madog

Sorry... maybe I'm wrong but aren't there already (at least) 7 OS' from Microsoft.

1. 3.11 for WorkGroups
2. Windows 95
3. Windows 98
4. Windows 2000
5. Windows ME (I could be wrong about my assumptions if 2000 and ME are somehow linked
6. Windows XP
7. Windows Vista

DK_Son

fully agree with Windhawk --- this is all about them wanting to get the hell away from Vista and hope everyone forgets that disaster ever happened

SuchandraTerpsichore

They could of come up with something a little more creative. But windows 7? Why not "Windows WT (We Tried)"

MikeyDay

Isn't a "world without walls" also a world without windows?

Losers.

EdZeke

Ok, Microsoft has already copied enough from Apple. We have the start search/spotlight, Vista sidebar/Dashboard, Aero/Aqua, and now Windows 7/OS X. Come on and be original! Next thing you know there's going to be a thing called Windows Docking Station where you can keep your shortcuts and it expands when you mouse over.

ZamirLubooian

windows 7 is pretty good. Its easy to say "vista sucks" but "7 sucks" or "windows 7 sucks" is harder to say, therefor a better choice.

cheese3915

How about "Windows Reboot"?

ByronPhiloctetes

George Costanza would be proud

ZamirCachaco

so as windows 7 is essentially vista SP2, do all us smucks that were conned into buying vista get a free upgrade?

MarieCorcyra

@Argo117: How would they name the remainder of their product range?
And then each product's functions!

Bsjskier

They named it after Apple System 7, which came out in the 1990's. The next version of Windows will include technologies stolen from System 7, including, but not limited to: Cooperative multitasking Virtual memory Personal file sharing Improved user interface (*stifles laugh*) Quicktime QuickDraw 3D Oh, and my personal favorite... 32 bit memory addressing! Yes, Microsoft, you're truly on your way now...

DouglasAntelope

if they really want it to be accepted they should call it 'windows xp'

GarnetToad