Best Buy’s new test logo is more subdued—classier even—than the old honkin’ yellow tag, which I appreciate, but I think the new font looks weird and uncertain, like it can’t quite decide what it wants to be when it grows up. I wonder if it will psychologically condition people to spend more since it’s so much less tacky than the old logo. [Under Consideration via Consumerist]
Plan B
Tuesday, October 28, 2008 at 1:14 PMYou’re right. This logo is smarter but I am not sure that it will make an increase in sales.
The fonts makes me think to this of Facebook…
Plan B
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