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Smart Posters Use Cool Technology to Give You More Marketdrone Material
Posted by Jesus Diaz at 9:38 PM on September 3, 2008
Always ahead of the curve, Japanese communication companies are deploying smart posters for a test drive in a Chiba shopping mall. The posters will use Near Field Communication technology to send information like images, music and movie clips to mobile phones over the air, all with no need to establish any kind of pairing.
People just have to hold the telephone within spitting distance of the poster, and start downloading. Then spit, too. In future chapters, the posters will form an evil network to take over Japan and create a giant robot that will force everyone to watch stupid ads and trailers until their brains explode. [Pink Tentacle]
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
DeLarge
Posted 10:33 PM 3/9/08
Please explain Near Field Communication.
If it using bluetooth, it old technology and its a rename of "proximity marketing"
DeLarge
strider_mt2k
Posted 10:25 PM 3/9/08
Couldn't we use this in theaters to send constant nags to shut your goddamn phone off before you take a coca~cola bath?
I bought extra, I'm ready.
strider_mt2k
The Sword Master
Posted 10:03 PM 3/9/08
Why couldn't they do something good with this, like having it in movie theatres so you can see trailers of movies before you watch them?
The Sword Master
Git Em SteveDave is starlost
Posted 10:01 PM 3/9/08
Will it turn the office assitant into from that paper clip into Wall*E? B/c that would make my brain explode.
Git Em SteveDave is starlost
jdunns4
Posted 9:56 PM 3/9/08
Chiba shopping mall? chiba chiba
jdunns4
wjousts
Posted 11:01 PM 3/9/08
People just have to hold the telephone within spitting distance of the poster, and start downloading.
And why would I want to do that? Honestly, I think some advertisers are so deluded that they actually think they are giving you something that you want.
wjousts
dharmag
Posted 11:53 PM 3/9/08
@jdunns4: I despise all these anal spellcheck assholes on here, but let me bust out my Tone Loc tape from 6th Grade and its actually Cheeba Cheeba. Would be cool if it were the focus of an entire shopping mall, especially in Japan.
dharmag
Kaiser-Machead on the Edge
Posted 12:23 AM 4/9/08
I imagine it would be something like Minority Report.
"John Anderton, you could use a Guinness!"
Kaiser-Machead on the Edge
reddingofish
Posted 1:03 AM 4/9/08
If I walk past an advertisement and it makes my phone ring or start playing a song I will never buy that product and I will complain to the mall management.
reddingofish
RE-L
Posted 2:04 AM 4/9/08
This sounds like a bad, and very annoying idea.
RE-L
midwestkel
Posted 4:43 AM 4/9/08
Wheres my tinfoil?
midwestkel