The answer... NO.

Ken_Darrow

LOL just run both OS's on a MACPRO and stop whining.

GDUB

Even a hip-hop hip op with Fonzie as head surgeon couldn't make them hip.

Sockatume

There's nothing wrong with being a "glasses-wearing, buttoned-up super nerd". In fact, more people like the PC character than the smarmy, arrogant douche-bag of bag.

There is, however, a lot wrong when your product is called 3rd rate, you don't agree with this statement, but do nothing to correct it.

Microsoft attacks the wrong element of the Apple ads!

And attacking the surface of the PC character makes them look shallow, stupid, immature, insecure.

Yes, the Bill & Jerry shows were weird, esoteric and easily misunderstood. But they had one feature this one has not: They appeared smart. And Bill looked safe, secure and comfortable in his nerdiness.

elgarak

This is a great campaign - its about time.

The Mac vs. PC ads have all the cultural resonance of the Jocks/Cool Kids vs. Nerds meme - and the enmity for Apple is building. Apple will have to ditch their Mac vs. PC campaign now before they look like the characters from Mean Girls.

colintoal

Question of the Day: Can Advertising Really Help Make Microsoft "Hip?"

Answer: The more you advertise a bad product the more damage it does.

Microsoft needs a new breed of leaders for technology who can shake up the status quo and have real **VISION** and proven that they do in consumer and wireless. None of those guys that they think can lead now. Real change (fashionable word). Not at the Top, but at the level of the guys running Windows Mobile and Windows Vista.... The ads will only make it worst as competitors are gaining momentum. New blood with proven experience and deep technology experience. People who have done it more than once! Anybody out there?

altus

@diabolusunknownTheSecond:

Agreed!

Like I said before, There can be no stereotype when over 80% of the market share is owned by microsoft. Geeks and cool people alike use windows, duh!

Anyone who thinks otherwise must have used windows when it was alot less fun than it is now lmao (Ie, no 3d graphics, photoshop, etc)

vicsells

yo its hip to right click boyee

buckymarino

I just read on appleinsider (sorry for the source) that those I'm a PC ad's are actually made on macs...

Neone

@Blinklink11:
They've already done all those things.

NEXT!

JEmlay

IMO - open source and modular.

I've posted here before and I am NOT an MS fan at all. MS is evil but I use PC over Mac cuz I like having more hardware options and better / more software options.

I'll give my money to any company that offers me more options that do what I want to do quickly w/o crashes or insanely complicated menu structures (is there ANYBODY on the planet who knows all menu flavors of even the basic MS Office suite...?)

FYI - the minute after it works I want it to look cool doing it but I'm not ready to look cool w/o it working ...at least not yet

bombs_away

Hip or not, it was Microsoft's marketing ploy to improve sales. It really takes the PC manufacturers to rise up to the occasion and start making hip-looking PC's (and other gadgets.)

Gibberish

@Jacqueclaude: It all depends on where you are. I go to a private college that has a deal with Mac...and in the 2 years I've been there the only PCs I've seen are the ones in the labs the programmers use. 18-20+ all Mac....all the time.

Dreadfish

I don't think the focus of "I'm a PC" ads are to make Microsoft look "hip".

And I shure hope it isn't.

Yes, I think it's to kill stereotypes, and to pass the message that PCs are for EVERYONE.

Not just "hip" people, which is also a stereotype anyways.

The stereotype comes from general computing in early 80's, when dealing with PCs would kinda imply you were the "nerdy" type.

At that time, it didn't matter if you're trying to use a Microsoft or an Apple product, you'd HAVE to be kinda nerdy to do so, computers were hard to deal with.

Today, the nerdy stereotype might be only true to some Linux distros. And even so, I don't encourage that.
It's simpleminded oversimplification that only leads to prejudice and useless discussions.

Bokusatsu_Tenshi

Funny thing is, Apple's ads actually turned me OFF to Macs.

I'm a PC user, always have, and always will be. I'm cooler than all of Mac folks I know. Showing me a commercial and telling me that I'm a suit and tie wearing asshat doesn't make me want to buy your product. It makes me dislike you, because you're full of wrong.

I feel the need to state in all my posts on the PC/Mac front that I'm completely unbiased towards my OS. I use Windows because it's always been available. I love my iPhone as much as the next person. I like Mac's and would love to have one, but it feels wrong to give more money to someone who's calling me names.

x3r0

Being a Mac will always be cooler anyway.

superfel

The tech blogosphere/echo-chamber (whose mantra appears to be 'if ain't Apple or Google, it sucks') isn't exactly the target market for these spots.

This campaign is geared more toward the average joe. For them, I think it could have an effect over time. For that audience, Microsoft hasn't really done ANY sort of major marketing over the past 15+ years. They've allowed their brand to become stagnant in most people's eyes. Just the fact that they're active at all with their marketing now is light years better than their previous complacency from a brand and awareness perspective.

Ron-Mexico

just look at dell after their recent commercials and colorful 'cool' new offerings.

and i think advertising could change the public's opinion of MS, i just don't think it could change the mind of the type of person who reads gizmodo.

jbhitter24

PCs aren't hip, Macs aren't hip, and Linux isn't hip. They are 1 and 0 crunchers with graphical interfaces. (period!)

misterwho

I think you've got the stereotype wrong. You said:

"a glasses-wearing, buttoned-up super nerd".

I think what you meant is:

"a consumer slave with less than average intelligence who is incapable of learning or using anything else".

Just so we're clear. "Super nerd" is not something that's *ever* been associated with Windows. :P

unit3

@The_Red_Monkey: I think the mice and keyboards look very bland. Theres nothing different about them than the others.

I do agree with what you said to a degree about advertising. I have tried a Zune before, and I really didn't notice much a sound difference. I also feel like Apples interface is much cleaner than the Zunes.

And your view on Vista is dead on. I said the same exact thing somewhere on this site today. I liked Vista alot better than XP. But OS X is the one that won me over.

Blinklink11

@Blinklink11:

"The fact that the OS has -so- many crashes."

Your computer obviously sucks because 2 custom built PC's i have with Vista, as well as two ive buiilt for family run flawlessly. You obviously dont know what your doing.

"ts not difficult, but does not function how Apples software update does. All of my drivers, software, everything are updated via it."

No you dont. There isnt a thing my family members get outside of Vista, nor do they get redirected to another website to get drivers.
I personally go to Nvidia to get my drivers, but my family members have never had to. Maybe your computer is shit.

"No. It does not. It is extremely clustered and in order to perform a simple task, you go through 10 steps where as on a mac you would do 1."

Name this magical task. You obviously dont know how to use Vista. No one i know complains about such an issue.

Heres one for OSX. Without using command line or downloading external software (a typical user senario) change the permissions of 100 files by giving "everyone" no access to the file. How many steps does that take?

diabolusunknownTheSecond

@diabolusunknownTheSecond: I think you're right, except MS wants to be acceptable to obnoxious hipsters too. There's no reason Apple should have a monopoly on obnoxious hipsters.

Zlevee

@Rabid Penguin: True, but even still none of those (imo) look as nice as a Mac does. I've been a PC user for 13 years now. A Mac user for one. They're alot better. PC users just need to get off their high horses and look at the facts and maybe even try to use a mac with an open mind. Thats what I did anyways.

Blinklink11

It's ridiculous to even discuss MicroSoft needing to sell Vista. If you buy a computer it comes with the computer. Mom And Dad are never going to experience Umbuntu. I really don't know what MS is attempting to do.

BiZarRroBALlmeR

@Blinklink11: The Zune looks nice, the keyboards and mice look fine. MS is not a hardware manufacturer. They could use more eye candy on winmo but they are working on it.

Advertising can change the image. You all use iPods because its cool, not because its the best player. Its not. The Zune sound quality is miles ahead of the iPod but people talk it down, the menu is also better.

Vista works fine, people said the same shiat when XP cam out and now Vista. When you are on 90% of machines you can't please everyone and only people with problems say anything.

The_Red_Monkey

@Junginator:

#What bugs are you talking about?
The fact that the OS has -so- many crashes. I run bootcamp on my mac with vista, and I get crashes all of the time. Also, from a networking side, there OS doesn't play nice with you. It is extremely difficult to get everything working as things tend to "stick" on windows.

What about automatic update is difficult?
Its not difficult, but does not function how Apples software update does. All of my drivers, software, everything are updated via it. With windows, 1/2 the time you end up being redirected to some other site where you have to download, open the .exe and then install. Its much longer, not as efficient, and not as well done as apples is.

Vista doesn't look and run nice?
No. It does not. It is extremely clustered and in order to perform a simple task, you go through 10 steps where as on a mac you would do 1.

Blinklink11

i don't think the objective is to make Microsoft hip--- the objective is to make pc consumers feel okay about not shelling the extra thousand bucks for a mac. this kind of retort is long overdue being that apple advertising has been pounding pc users into a world of shame for no reason other than to look hip and, according to them, superior...

dedalus987

I believe there is definitely a stereotype regarding Apple users.

With Window's users, and 90% of the computer using population using it, i think we encompass every possible kind of human being to disregard stereotypes.

diabolusunknownTheSecond

I'm not certain that MS can ever be "hip".
They are the mainstream, having about 90% of the worldwide desktop OS market. You have to be counter-culture to be "cool"
The other obstacle is that MS must (per their business model) be all things to all computer users. What the student wants from their computer is very different from that student's parents and from the IT manager at the enterprise where the parents work.
MS might want to try to address this the way that GM does - Caddiliac commercials are not aimed at the same audience as the Chevy commercial or the Saturn commercial.

rexplex

@mullingitover: Thank you for saying it like it is.

Pixlmonkey

@mullingitover: Word

Gessho

I am no expert but I was a PC user for years before I switched to mac and this is just my opinion. I think the problem is that Microsoft makes software that will only run smoothly for people who are computer techs mostly. My brother for example works as a computer tech and says Vista runs perfectly in his machines. When I had a PC I was always having bugs and problems with it. It was almost a daily thing. I had friends who'd help me fix it and teach me what to do and not to do, and even then I got tired of it. Of course it wasn't just the OS, it was also the machine itself. So much upkeep with upgrades/changing parts.

Once I switched to mac I never missed my pc ever again.

RE-L

@MrYuk: you dont need to change mgmt who loves their company this much

+ Watch video

purple-pillows

If you base your identity on your OS, you're a tool. It doesn't matter what OS you use.

mullingitover

Does this myth even travel far? Does anyone really believe that Windows users are all glasses-wearing dorks? They have 90+% of the market. Many loved ones and friends of ours all use Windows. The mythcake is a lie. Trying to create a hip corporate culture through advertising doesn't count for jack shit.

Kaiser-Machead on the Edge

Not even Microsoft wants Microsoft to be hip - even in these 'rebranding' ads, they are making damn sure to remind people that Microsoft is for doing business. How many people in that ad talk about how they use their PC for their job?

Hiphopopotamus

Wow... pretty even runnings. I've always known that there is a stero-type, and I've always thought that said believers were idiots.

I've seen a PC used for just about everything you could think of. And I've seen a MAC despense toilet paper. yeah

tek_nic

Maybe in the early days of like windows 95, but I don't know what stereotype you're talking about. Maybe I'm too young (20 yrs old) but I've never had the 'glasses wearing geek' stereotype about microsoft. I've always seen 'cool' people using pcs. Think about it: if microsoft has over 80% of the computer market share, and EVERYONE is pretty much required to use computers, wouldn't that tell you that both geeks and non-geeks use windows??????

food for thought

vicsells

@Blinklink11: That may be true, but that's not the fault of Microsoft. They're a software company. You want a sleek, sexy looking windows-based machine then talk to Dell, or HP, or anyone else putting the computers together. Of course Dell's offerings don't look that bad.

Rabid Penguin

@Blinklink11: What bugs are you talking about? What about automatic update is difficult? Vista doesn't look and run nice?

Junginator

I really hope it does work. I went into an apple store last night and the concierge told me that they "know all" and that "Steve teaches us to know all" - why do they relish in making us look bad with false advertising etc.?

iomegaman5

Who's less hip, the ones trying to be more hip or the ones cashing in on talking about them doing it?

Discuss.

strider_mt2k

"I sell fish" guy must be "I like turtles" father?

cbb

The problem with Microsoft is that they confine themselves solely to software...
People (other than hardcore gamers) buy computers because they're sleek and easy to use. If they made a computer that had the design features of some of their keyboards, we could be talking serious business here.

Pwnage

In order to succeed Microsoft needs to:

-Make an OS with far less bugs.
-Make staying up to date easy.
-Create a product that looks nice, runs nice, and feels nice.
-Come up with new ideas. They can't keep borrowing Apples.

Blinklink11

The term "hip" implies a fad. Things that are hip today probably wont be tomorrow.

Junginator

MS doesn't need to be hip. No one likes hip people except other hip people. Hip things only last for a little while and when they go out of style they disappear completely for 30 years(think giant 70's sunglasses). MS just needs to show that they can do everything you want.

Xenocide

They would actually have to make a product look nice. All of Apples products a very aesthetically pleasing. People know that. And I think people would much rather walk around with a sleek MacBook, than with a clunky black box that looks more like a machine than artwork.

Blinklink11

A hip Microsoft image hurts its enterprise solution business, its corporate business and its IT solution business.

A stodgy Microsoft image hurts its gaming business, portable music player business and home media server business.

I don't know what the solution to this is but the same dynamic confound Apple as well. Its hip image keeps it from being taken seriously in the IT, enterprise markets.

barkolounger

Sean, don't you watch Mad Men?

92BuickLeSabre

They don't need to become 'hip'.
More *young* people have PCs than macs anyway.

Jacqueclaude

Apples image was drastically changed with their slander ads (imo), so why couldnt it work for microsoft? I think microsoft will have to be more agressive in their ads to compete

WinkMe

No

jpitsch

There's going to have to be a lot of major changes (mgmt) within the company to make it more 'hip' -- it's leaders are anti-hip, and advertising won't change that.

MrYuk

To convince me they should come with a good, secure product first instead that trying to look "hip". On the other hand, looks like the 5% market share apple has is starting to shake them up... How would it be if apple had 20% market share instead of 5?
On the other hand (yes, the third one)... Usually it's a minority who is perceived as "cool" and "hip" not a majority (going back with market share)... Remember this dialog from The Simpsons:
Marge: Am I cool, kids?
Bart and Lisa: No.
Marge: Good. I'm glad. And that's what makes me cool-not caring, right?
Bart and Lisa: No.
Marge: Well, how the hell do you be cool? I feel like we've tried everything here.
Homer: Wait, Marge. Maybe if you're truly cool, you don't need to be told you're cool.
Bart: Well, sure you do.
Lisa: How else would you know?

That's what's going on with Microsoft.

miguelggarcia

I'm glad they're not, I like to distance myself from the mac fanboy douchebaggery.

Thinking you're cool because you use a certain product is as kooky as it gets, and Mac people definitely rule that mindset.

goods

who says they weren't hip? and since when did an OS become a fashion statement? Damn fan boys. we wouldn't be talking about this is it weren't for those G** Damn fan boys.

aeroworks

I wish there was an option for: No, the ads can't Microsoft hip BECAUSE/AND Microsoft and its fanboys/Apple haters are wrong to think that Apple has constructed a such a stereotype. Admittedly that's only subtly different than 1 and 3, but it's an important factor in why they will fail. Secondary only to the truth that Microsoft is NOT hip.

Tim Faulkner

it's not about hip or not. it's about brand recognition.
by showing all the different sorts that are "i'm a pc"
the common thread between them all is the OS they all use. something that allows all the different folks to do what they need to do, and yet cross paths. a broad brush is the ideal way to paint that picture.

godwhacker

They could come out with a "coffe shop-bluetooth-douche bag edition" so they could get some of the "hip" people to buy them without knowing what functionality they need (I'm looking at you apple). The rest of us will just compare what each OS does and pick the right one for the job. That commercial is funny though, they should just say "we're not 'cool', we're just what most everyone uses. Oh and good luck gaming without us."

andrethejesus

I think they could as long as they replace Vista with something that works right off the bat instead of causing lots of people an incredible amount of misery.

LoganAdams

Not really. People will always hate PC

vgart

@Blinklink11: Not sure if you're aware or not, but Microsoft doesn't exactly make notebooks...

And I think Vista looks extremely sleek and gorgeous. I don't think that's what people have an issue with.

Even so, it's good to hear people out there are still so ignorant and mindless that they truly believe all Windows based machines are clunky black boxes. Have you not seen the Vaio lineup?? The HP 2845 special edition I have is, in my opinion, gorgeous, sleek, and unique. I'd rather have something that looks like this in a pretty and light 14.1" package than run around looking like everyone else with a MacBook or MBP.

rcast1986

@MrYuk: How the hell can an un-and-coming indie band help Microsoft's image??

...not that there's anything wrong with that.

rcast1986

um er XBOX...

shakes

The QUESTION is not whether it makes Microsoft hip... But rather if it makes Microsoft users feel like it's OK to be dorky....

cherubsta

The PC's fate as uncool and unprogressive was sealed very early in the day when the platform's OS had no GUI capability to speak of.

The kiss of death was self-inflicted by the corporate types who declared that a Graphical User Interface was nothing but a "gimmick" and had no place in the business world.

Positions changed rapidly with the success of Windows 3.0 and onwards, but reputations die hard...

airmanchairman

Apple fanboys will continue being Apple fanboys, MS fanboys will continue being MS fanboys, and in all likelihood MS will continue to hemorrhage customers to Apple, just because Apple is the "little guy" (comparatively, anyway).

The ads are entertaining, but once people have made up their minds, it's very difficult to change their perspective.

sridhar3

@lite.blu:
no, and neither does singing kum-bah-yah, or beating 5 gallon buckets. sorry.

godwhacker

No, but they don't have to be hip. This ad effectively turns Apple's ad on it's head and makes the PC a user instead of a box.

If MS is successful in changing the Meme, Apple's adds would be insulting computer users, the very computer users apple is courting. The ads would come across as insulting instead of amusing.

The ad essentially serves to shut Apple up rather than make MS hip.

[livingcritic.wordpress.com]

Of course this all depends upon how well MS meme is disseminated.

socioecoboy

Can hugs really make war stop?

lite.blu

You are what you geek. Microsoft can't be what it is not.

saronian

Well... with Apple starting to act like Microsoft and Microsoft seeing what they did wrong. It's a matter of time before it swings around again /methinks

Southpawz

Anyone that falls for Apple ads is a moron. By nature, they could be just as easily swayed by a Microsoft ad.

justhesh

There really isn't a windows stereo type. Most computer users use windows. The majority of computer users already don't see windows users as any kind of stereo type, infact let's just say the vast majority of people already have no misconception of windows users. those that don't use computers have no clue about such stereo types. And the all non-windows, computer users deal w/ windows users all the time. Personally I think this article is misconceived.

jkr's bold comment

Can advertising really make Microsoft "Hip"?

Uh... I don't think it's trying to. Instead, it seems to be saying that PC users were misrepresented by Apple's ads (which I think is largely is true).

DW

You guys understimate the power of marketing.
The more you show it to people, the more you sell.

Even Cocacola and McDonald's have to keep advertising, because when they stop, they stop selling as much.

Waka in Japan

The Apple ads were never about PC users, but about the windows OS itself.

joebobfunguy

They should have just gone with this:

johnnyabnormal

since when are gammers nerds?? the perfect fit for a nerd is linux. and back in the day every nerd i knew used macs so images do change. like the image of wii and mac now are only metro-sexuals use them

uli

It already has. Just look at how many Giz posts there have been about it since. Giz even made an "I'm a PC" contest.

Also, the ads were meant to be more of a kick in the nuts than anything. I mean, they got a freaking astronaut in there. The mac guy seems like a douchebag now.

"Hi I'm a mac, I act in bad movies...umm...one of them had Bruce Willis in it."

Digo

The only Hip MS know about is a Hip Replacement!

Bunch of old farts

MINI Driver

Probably won't make them 'hip', but I don't want microsoft to be hip. Hell, the windows XP theme was too hip for me. More utility, less polish, thank you.

promethean_spark

The fact that any Microsoft management (or employee) would only use the word 'hip' inside inverted commas (or to refer to their pelvic bones) really answers the question.
All the ads have said to me so far is "lots of people use a PC" and by PC i presume they mean windows.
It's probably best that they are steering clear of a direct comparison to OS X, but please - numbers isn't really a good argument here!

90% of people use windows

90% of people have an IQ lower than 120

tarzan69

Pc's are mainstream
mainstream is never hip
therefore pc's will never be hip.

sos10

@johnnyabnormal: That was awesome!

altus

It's working so far.

Derek Devine

I'm a PC, and i love to hackint0sh

ChunkAhoy

I'm a PC in a Mac forum.

TheBugMan

+ Watch video

RoscoPeeholePain

apple hit back:

RoscoPeeholePain

@joebobfunguy: Was it, or was it about not giving any real information about either platform and just saying "hey look at us, aren't we neat non conformists"?

The funny thing about all of this is that if Mr. I'm A Mac was really a Mac in Live Free or Diehard, the world would have been screwed.

justhesh

@barkolounger: Microsoft will never lose the gamers. Apple has done nothing to lure gamers over and I don't think that will happen with DirectX being such a big part of gaming.

@Blinklink11: Microsoft is not a hardware company. Apple is a hardware and software company (as much as they like to say they're a hardware company and not a software company). It's up to the PC hardware vendors to design something that's more pleasing. The biggest advantage Apple has is the lack of need for drivers for various features of their computers. The features "just work" (quotated because they don't always just work) without the need for additional software to be installed. Companies like HP, Sony, Samsung, and even now Dell have stepped up the aesthetics of their design and are making computers much more in line with what people want. But you can't put the blame on MS for any of this. They have no say, they just make the operating system. They're stuck between a rock and a hard place with backwards compatibility for legacy business and enterprise applications and moving forward with new technologies and making an OS that runs better. If they stopped worrying about backwards compatibility, they could make a seriously kick-ass OS.

RunawayJim

@johnnyabnormal: nice
and i nevver bought the stereotypes. The second to last person sitting at the desk looked like a nerd with glasses and buttoned up suit. Maybe not the best person to choose. But hey it appeals to every one this way. and he looks gay as well but like i said this way it appeals to everyone.

SneakerFiend

Maybe the point of the ads isn't so much to make MS seem "hip" as it is to counter the idea that your choice of OS determines your personality.

tophtucker

Mac's are for hipster dorks that think they are cool. and that is the funniest part about it.
Retards!

Carbon

Lol they should change PC to pussy.

"Im a pussy and i sell fish"

LMAO!!

The-Joker

The thing I liked about this commercial when I saw it was, even though it seemed like a direct reply to the Apple Mac/PC commercials, it was better. Mainly because it was more positive. The Apple commercials can kind of bring a grin, but, as someone else said, they are kind of slander ads. Putting down PCs to raise Macs up. The Microsoft commercial just tries to bring PCs up, without saying anything bad about the competition.

Eltigro

The majority of gizmodo readers aren't going to change their opinion of macs or pcs much do to advertising, although the less technically inclined are more susceptible to these ads. The "I'm a mac" ads serve more to smear the name of Microsoft than actually tell you anything about macs, so it only fitting that microsoft would respond showing how amazing people do amazing things with pcs.

gg101

Forget about Vista for a time being, think of Zune and Xbox 360....Microsoft has done quite decent job with these two. If they can somehow import that quality in their other products along with some of these 'hip' ads...who knows it might click!

saicode

The only way that MS can look good is if someone has never heard of them or used their products and then saw the new ads. I am speaking about the PC market. Now the xBox 360 is a different story. They are tops in that market in my book. Can't wait for the new 360 UI!

Husar

wha? the gates seinfeld commercials were funny because it was like the show seinfeld itself, there was no real point.

If you want to pick apart pointless adds then why are you not talking about how much apple's adds are just about making erroneous claims?

besides MS only needs to convince people that dont know how to use computers that they have good software

axed

I'll tell you what's ingrained in my mind - for years I subscribed to the theory that you could fix anything with duct tape. Then I bought an iBook.

Damn thing kept locking up and the only way to get rid of that spinning Death Wheel (even after spending even more money to get the lastest version of OSX) was to pull the battery. Then after doing that for a while the cute, but crappy, little battery clip broke. The hip Mac "genius" at the store tells me it's going to cost me $150 to fix my hip computer because they have to take nearly the whole thing apart to fix that cute little clip. Uh, no thanks. Even after duct-taping the battery on, that thing was still a total POS that gradually worked it's way into my garbage. Looked awfully sleek sitting in there, tho.

And don't even get me started on the iMac that ran so slow that my 8 year old wouldn't even use it. What's that you say, Mr. "genius" with the mod hairdo? They come from the factory without enough memory to run anything and I need to add more? I didn't see anything about that in the we're-too-hip-for-a-real-manual foldy thing that came with the computer. Oh, and BTW, nobody makes any software that your kid would actually be interested in using for our OS, but you can spend more money and run Windows on it if you like. Yeah, then maybe it will print to your network printer too.

Lame.

I put my money down and gave Mac a shot TWICE. Problem is, I didn't realize I was supposed to drink the cult koolaid first.

I'll take a working tool over hip any day of the week.

GMoney749

@Blinklink11:
About 90% of all crashes on any system can be linked to poor hardware and/or a incompetent user trying to do more than the computer can do.

An operating system does NOT make a computer, hardware does.

sgtteddybear

@Eltigro:

I agree with your comment, but the reason why Macs are not mentioned is because they have a smaller share of the market place. When you have a smaller share you can mention your competitor as if you are a real contender. But if you are larger... any mention of your competitor, whether positive or negative, is just free advertising for them. Just like Coke and Pepsi. Coke will never mention Pepsi products, but the reverse is not true. Or DHL -vs- Fedex and UPS.
My point is only that I don't believe MS is on some moral high-ground by not going negative. Apple and MS are just playing the game the same way every other large competing commercial entity does.

That being said, I liked the commercial, and I like PCs and Linux.

Whoopsi

Lets face it, the ads show PC users (or actors) not using their PCs. Windoze is the OS for people who are not that picky about their computing platform, who want to buy the cheapest computer around, or are very tech savvy and can provide their own support. These people may be hip, but computers play a small part in their lives and they only use them for minimal apps like email and AIM...

@joebobfunguy - Lets not even consider what would happen if RL was anything like the movies...

dahveed

"Hip things only last for a little while and when they go out of style they disappear completely for 30 years." So Macs only have 5-6 years left, I guess, until they disappear completely. Kind of like the word "Hip".

ZanBandersnatch