Games
PS3 Ad is Aimed at Elusive 'Fat Guy Looking to Become a Skinny Girl' Demographic
Posted by Adam Frucci at 6:40 AM on September 24, 2008
Another day, another strange, mildly unsettling Playstation 3 ad. This time, it shows people as human Matroska Russian dolls. You see, fat guys? If you finally want to become the skinny, attractive girl that you've always wanted to be, simply buy a PS3. Makes perfect sense to me! Also, people who are looking to meet skinny, attractive girls via online gaming: she's probably a fat dude. You've been warned. [Arab Aquarius via NotCot]

Comments (AU Comments · US Comments)
feral
Posted September 24, 2008 11:58 AM
Put yourself in someone elses shoes girlyman.
mrnako
Posted 7:22 AM 24/9/08
PS3 Slim coming?
mrnako
two cans tied together and thrown down the street to wake up the
Posted 7:20 AM 24/9/08
Are you sure it's not saying that even if you buy a PS3, girls will still want to get in your pants?
two cans tied together and thrown down the street to wake up the surrounding neighbors with a loud annoying noise
APer3Caper
Posted 7:18 AM 24/9/08
I believe the point that Sony is trying to get across is that the PS3 may be large and bulky on the outside but on the inside it is beautiful.
APer3Caper
Jrsy is the dude, playing the dude, disguised as another dude
Posted 7:16 AM 24/9/08
Get in ma belly!
Jrsy is the dude, playing the dude, disguised as another dude
Odd_Thomas
Posted 7:12 AM 24/9/08
I think everyone has read into this a bit much, Sony doesnt feel the need to make any sense or get a point across... they are following after Microsoft.
Odd_Thomas
ViperBorg
Posted 7:12 AM 24/9/08
Another reason to buy an Xbox 360.
ViperBorg
Yeebles
Posted 7:09 AM 24/9/08
Maybe they are being harsh to themselves in saying although the PS3 is big in physical forms it runs beautifully inside (i.e. on the software side).
OR just maybe this may be a way to start the new rumour mill:
New Slim White PS3 aimed at females coming out soon!
Yeebles
Git Em SteveDave loves this guy-->
Posted 7:09 AM 24/9/08
@bosskev: Ditto here. 70+lbs lost. I kind of did to to attract girls, not become one. That's what my avatar is for. On the plus side, I could spend hours playing with my new body, which would probably distract me from Video Games.
Git Em SteveDave loves this guy-->
bpapa9013
Posted 7:04 AM 24/9/08
There is a really funny parasitism joke here somewhere, I just can't seem to find it...
bpapa9013
anonymous99
Posted 7:03 AM 24/9/08
@CajunGuy: +1. Not really that complicated at all. Ad made perfect sense to me when I saw it.
anonymous99
danatoth
Posted 6:58 AM 24/9/08
It should have a 14 year old girl on the outside and a pervy old man on the inside. yeah that would be about right.
danatoth
ripfire
Posted 6:58 AM 24/9/08
@CajunGuy: Sounds plausible, but with one big exception: this is a PS3 ad, not a Wii ad.
ripfire
bosskev
Posted 6:55 AM 24/9/08
Hey! If after losing all this weight (-46 pounds so far) I end up finding out I'm a frakkin' girl inside, I will be one skinny-but-pissed-off person. Maybe as a precaution I'd better sell off my PS3...
bosskev
venomous_duck41
Posted 6:55 AM 24/9/08
"Buy the PS3 now and reap the benefits!"
*side effects may include but are not limited to:
-loosing enormous amounts of weight.
-sacrificing of testicles.
-standing alone in strange deserts.
venomous_duck41
shamoononon has a hebetudinous dog
Posted 6:54 AM 24/9/08
@unkpku is hating new comments: I love it when they insult me on wow.
"You pimple faced virgin, I think I hear your mom calling, cheater!"
"You play like a girrrrrl!"
shamoononon has a hebetudinous dog
zenpoet
Posted 6:54 AM 24/9/08
@CajunGuy: I am guessing that they saw one of those subway ads where Jerad is standing in his giant pants, and thought that it looked cool. To make it even better, they just changed Jared into a hot girl.
Then, they remembered that they are Sony, so they added the meat suits on the ground. Gotta love those Sony folks. Or put them away in padded rooms. One of the two.
zenpoet
unkpku is hating new comments
Posted 6:53 AM 24/9/08
@CajunGuy: wasnt here when i posted
unkpku is hating new comments
nutbastard
Posted 6:53 AM 24/9/08
@zenpoet:
i lol'd.
nutbastard
unkpku is hating new comments
Posted 6:50 AM 24/9/08
um... it just is saying not all gamers are fat white guys?
unkpku is hating new comments
DarkHavoc99
Posted 6:49 AM 24/9/08
Who writes these commercials? Baby dolls and fat people. Craziness...
DarkHavoc99
CajunGuy
Posted 6:48 AM 24/9/08
OK, I'm going to go out on a limb here, but I think I MIGHT know what they're trying to do here. Bear with me...
Who's the stereotypical gamer? Males, 18-35, not athletic, usually pretty nerdy. Notice the discombobulated dudes on the ground? They pretty much fit the stereotype. Now, what I think they're trying to show is that the "modern" gamer is not necessarily the stereotype, but can be good-looking young women as well. So, in essence, the girl in the poster is "shedding" the stereotype of the PS3 gamer. Chew on that for a while.
...Your head as-splode!
CajunGuy
zenpoet
Posted 6:48 AM 24/9/08
I figure that "fat guy looking to come in a skinny girl demographic" is probably more likely.
And seriously, did I just say that? I am getting to be just as weird as the Sony Ad execs.
zenpoet
ripfire
Posted 6:46 AM 24/9/08
Watch out for her "thumb"!
ripfire
RacecarBoobTat
Posted 6:43 AM 24/9/08
Stop giving away my secrets, Adam!
RacecarBoobTat
solOptimus
Posted 7:50 AM 24/9/08
Anyone else having "Someone Comes To Town, Someone Leaves Town" flashbacks?
solOptimus
onewiththewurlitzer
Posted 7:48 AM 24/9/08
camel toe
onewiththewurlitzer
Luizzle
Posted 7:48 AM 24/9/08
Wasn't there some news about smaller architecture in new PS3s recently?
Maybe they're paving the way for a smaller PS3..
Luizzle
SgtToastie
Posted 7:47 AM 24/9/08
@CajunGuy: And if you're not a fat ugly guy who wishes he was a skinny hot chick you can get a 360 or Wii!
SgtToastie
Curves
Posted 7:46 AM 24/9/08
I have heard many men say that they are Lesbians who are cruelly trapped in a mans body, so maybe the demographic isnt as rare as you think.
Curves
Yeebles
Posted 7:41 AM 24/9/08
@APer3Caper:
That's what I said!
Yeebles
jdickson87
Posted 7:37 AM 24/9/08
@ripfire: Gross, dude. I had almost forgotten that one; the memories come rushing back. I've worked hard to bury those memories where I'd never find them again.
And where is sony trying to go with all these strange ads?
jdickson87
RE-L
Posted 7:37 AM 24/9/08
@CajunGuy: I think you nailed it.
RE-L
im2fools
Posted 7:36 AM 24/9/08
Here's what really happened. Ad agency pitches babooshka doll, all dudes. Sony says, we need to have hot female in ad. Ad agency says ok, but if you put pictures of fat women, you will have protests and controversy. Sony says fine, make all the fat people dudes and put hot chick in center. Ad executive raises hand to creative talent who are about to wig out, and says "Of course! Brilliant!" Sony is happy. Ad agency is paid. Gizmodo generates some ad revenue pointing out how dumb the ad is. Oh, and lots more people see the ad, so maybe Sony is not so dumb afterall.
im2fools
Log1c
Posted 7:33 AM 24/9/08
So they are aiming at all the dudes on WoW who play female characters?
All she needs are huge knockers and they would have it down to a T.
Log1c
Brutalitarian
Posted 7:33 AM 24/9/08
Like I always say
Inside every fat person there's a thin person... with lots of room.
Brutalitarian
Toshie
Posted 8:13 AM 24/9/08
I dunno, kind of reminds me of some bizarre serial killer storage system... "and it's STACKABLE!!"
Toshie
shamoononon has a hebetudinous dog
Posted 8:08 AM 24/9/08
@Curves: Yikes!
shamoononon has a hebetudinous dog
shamoononon has a hebetudinous dog
Posted 8:07 AM 24/9/08
@onewiththewurlitzer: lol
shamoononon has a hebetudinous dog
marc_wtih_a_c
Posted 8:33 AM 24/9/08
So is Bridget the midget hiding one level down?
marc_wtih_a_c
ripfire
Posted 8:32 AM 24/9/08
Where's that marketing student saying Windows Ad Campaign sucks? Maybe he can explain how these ads sell PS3.
ripfire
Hellicus
Posted 8:31 AM 24/9/08
Mark my words:
PS3 Slim: Christmas 2009
Hellicus
johnnyabnormal
Posted 8:25 AM 24/9/08
@Curves: My first love was a "lesbian", but she was definitely female.
johnnyabnormal
hindsight2020
Posted 8:24 AM 24/9/08
stereotypes...
hindsight2020
johnnyabnormal
Posted 8:24 AM 24/9/08
@bosskev: Uh oh. If you lost -46 pounds, you gained weight, my friend! :)
johnnyabnormal
vgart
Posted 8:22 AM 24/9/08
Riiiggghhhtt, that'll never happen.
vgart
Scaramanga
Posted 8:19 AM 24/9/08
'Fat Guy Looking to Become a Skinny Girl' Demographic - holy sh!t that's me!!!!
Scaramanga
APer3Caper
Posted 8:50 AM 24/9/08
@Yeebles: Oops! I guess I missed your comment up there. Sorry!
APer3Caper
bosskev
Posted 9:13 AM 24/9/08
@johnnyabnormal: Don't need no double negative grammar nazi, J-Ab...
;^)
bosskev
yashichi8bit
Posted 9:25 AM 24/9/08
@Brutalitarian: Ha!
yashichi8bit
mordecaidrake
Posted 9:47 AM 24/9/08
What is Sony thinking with these advertisements I mean honestly?
mordecaidrake
Xiel
Posted 10:04 AM 24/9/08
True story, I don't buy Sony products because of their fucked up marketing.
Xiel
Kspraydad
Posted 10:55 AM 24/9/08
@Xiel: Well that is sad.
Kspraydad
Ooglez
Posted 11:15 AM 24/9/08
@mrnako: That's what I was thinking. But then it doesn't seem to make sense that they would use this type of metaphor to the general public without explaining it. I hope I'm wrong though :)
Ooglez
CajunGuy
Posted 11:42 AM 24/9/08
@anonymous99: Phew! Thank God someone saw it the same as me. For a few minutes there I thought I had just drunk too many cups of coffee this morning.
CajunGuy
rabiddachshund
Posted 12:32 PM 24/9/08
@CajunGuy: Holy crap I don't like the new comment system yet. I just read through these replies thinking that CajunGuy was replying to himself.
Reminds me of Geri's Game
+ Watch video
rabiddachshund
willyolio
Posted 4:04 PM 24/9/08
i think what they're trying to say is that, if you have patience and look really hard at the bulky exterior of the PS3, you will find a slightly less bulky, but still ugly, man inside. you must look harder, to find a not-quite-so-fat guy inside him. then, giving it all your might, you will find the least-fat-but-still-obese guy inside that guy.
and, at the very end, when you have exhausted all your efforts, you may be rewarded with your efforts at using a PS3 with a skinny girl. and she will be pretty bored of you by then.
willyolio
Amiash
Posted 6:05 PM 24/9/08
wow... looks like a weird chatbox.. (oops forgive me for being off topic)
Amiash
Arab Aquarius
Posted 8:43 PM 24/9/08
So awesome to find a link to my blog in one of the sites I love the most. Thanks Giz!
Arab Aquarius
Slartibartfast
Posted 11:34 PM 24/9/08
I don't need PS3 for this: Girls Gone Wild has already put me in touch with my inner lesbian.
Slartibartfast
Slartibartfast
Posted 12:19 AM 25/9/08
It puts the lotion on its skin or else it gets the hose again.
Slartibartfast
Augustum
Posted 12:00 AM 25/9/08
I think it's backwards - the target is younger girls 'can feel as "good" at playing games as those fat male kids.
Augustum
Decaye
Posted 2:38 AM 25/9/08
oh my god. this makes me want to buy another ps3. I don't even care if I never use the first one because there are like 7 games out, and I've beat the ones that interested me.
Decaye
YMMV
Posted 2:46 AM 25/9/08
"you are what you eat"
YMMV
Eavangel
Posted 3:13 AM 25/9/08
@CajunGuy: I think you are on the right track here.
But I kind of think of it as how most guy gamers will pick a female character for looks over being a guy.
For instance, in a MMO it's much easier and more pleasing to stare at a hot elf chick's ass while running through dungeons, then a big muscular dwarf ass...
PS games usually have hot females in the games as well. Like Heavenly Sword, Final Fantasy, Soul Caliber... i know I'm forgetting one but you get the point ~_^
Eavangel
Yeebles
Posted 4:29 AM 25/9/08
@APer3Caper:
Don't worry our eyes need time to get used to this new fangled comment system!
Yeebles
sdimacu
Posted 4:51 AM 25/9/08
@YMMV: I'm definatly not bowl of soup...
sdimacu