@hu_hu_cool and Hyman Decent

I said people who build cars. Meaning anyone working in the factory. I drive by the BMW plant in Spartanburg, SC and I see tons of Ford, Chevy and Hondas, etc in the parking lot. Meaning not everyone drives the cars they build.

MichaelScrip

@Dearhaw:
You're kind of digging your own grave there; the point of the Apple ads is not that Macs are great for everything, but that while you can leave PCs for the boring work, like, say, accounting and other departments, but you're better off using Macs for the fun and creative stuff, like video creation ;-)

I Beg to differ, not once has a mac ad said WHY a mac is better than a windows PC (as you put it, video editing), but instead its just M$ bashing,

Fused7

All I see in this thread is a lot of free advertising for both companies.

I think that's the point of both ad campaigns.

Margatron

@robinandtami:

" They probably use PC's in the accounting dept and other areas. Is either thing a big deal or "delicious." No, it's just choosing the tool that you favor for the job."

You're kind of digging your own grave there; the point of the Apple ads is not that Macs are great for everything, but that while you can leave PCs for the boring work, like, say, accounting and other departments, but you're better off using Macs for the fun and creative stuff, like video creation ;-)

Dearhaw

Guys. Macs can run Windows. They are a traitor.

Blinklink11

@Faslane66:

[valleywag.com]

Please stfu, the devices are running Windows CE.

@Jrsy is the dude, playing the dude, disguised as another dude:

Iscan? Apple doesn't make business products. Apple couldn't even get mobile me launch right. Apple isn't enterprise ready. What makes you think they can deploy a solid infrastructure when they don't even have remote wipe on the phones yet? Don't even make me rant about Apple GSX to get replacement parts for Apple products. It blows.

Syndication

@ArrEmmDee: Thats because windows crashed.

Blinklink11

@Woden501:

" Basically he pointed out that no matter what Apple may claim Macs are PCs too"

But see, that's where you're wrong. It used to be that it was the PC (that is, Windows/PC) users that differentiated what they used (PC) with Apple's computers (a Mac/an Apple). The ad simply flips that around.

There actually was a move by Apple several years ago, where they tried to make the point clear that Macs are also PCs, and obviously Apple knows that Macs are PCs.

[www.apple.com]

Personally, as the article you link to points out, people historically called IBM PCs and their clonse (PC/AT clones) as "PCs", and in that sense of the word, I think Mac vs. PC distinction is actually justifiable.

Dearhaw

@TheDustball: "So the irony here is indeed very delicious."

It's only "delicious" if you have some kind of odd and Freudian emotional investment in Apple.

MS didn't make the ad. An ad agency made the ad. That ad agency uses Mac's for ad design. They probably use PC's in the accounting dept and other areas. Is either thing a big deal or "delicious." No, it's just choosing the tool that you favor for the job.

robinandtami

@gothamdarkknight:

Then quit bitching and go away to "PCWORLD" or something. Sick of all you that come here then bitch about MAc VS PC etc. who gives a shit? It's gadgets!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!hypocrites

Faslane66

Well, Apple stores run all their large screens and TV's through Windows, so I have yet to see the big deal here.

SgtToastie

@Woden501: Literally, yes. But the thing with language is - it evolves. Ask anyone on the street what a PC is, and they will think Windows. While you and I may know better, we don't set the trends of language.

shockwaver

@Syndication:

It's now Win Mobile, it's propriety and the POS at all Apple stores I've been to are running and Apple software package. nice try though not that it really matters, just saying.

Faslane66

What about the Millions of Mac users that also have Vista (not just XP) installed on their Macs?

mailbox01

How is this even news.
More evidence this site is run by Apple Fanboys.

gothamdarkknight

No wonder those Microsoft ads sucked so bad =D

landru28

Anyone that subscribes to Print, How, or Communication Arts magazines are very familiar with this. Advertising agencies and design studios usually list the hardware and software that was used on campaigns, and most of the Windows advertising through the years has been done on Mac.

Having said that, I do think that it's more of a news story now since the two companies are actively going at each other in their ads.

kodychamberlain

Yeah, kind of ridiculous. Apple uses plenty of PCs, and Apple Store employees use Widows Mobile. And wasn't this to be expected? The ad agency that MS hired, weren't they featured on Apples website at one point for using Macs?

Dearhaw

You know I just got my latest issue of PC magazine a week or so back, and in it there was an interesting piece by Lance Ulanoff. Basically he pointed out that no matter what Apple may claim Macs are PCs too. PC means personal computer, and last I checked Macs were personal computers.

Here's the article... [www.pcmag.com]

Woden501

Without fail, it's always hilarious to read these little flame wars. Of course, they all blend together after a while since people are just regurgitating the same crap over and over. Who cares what you use as long as it works for you and you're happy. It's black & white thinking that manifests teh stoopid.

johnnyabnormal

Ye, who really gives a flying F**k

Maracas9

Never saw anyone complain about the Windows crashing @ Apple store articles.

ArrEmmDee

@ smayton

[stuffwhitepeoplelike.com]

Camperton

And Apple uses windows mobile for their portable sales devices in their Apple stores.

I'm sure *some* people at Apple use Office on their Macs.

The photos of the iPhone factory show Windows computers in the background.

The hardware that Apple sells was most likely not developed on a Mac (I'm sure Intel doesn't use them to design their chips)

All this "answers" is that people are free to choose the tools that work best for them. Why the snarky post about a mildly amusing anecdote?

GenericWhiteGuy

This is hilarious, why can you people not see that.

nachobel

@Syndication: Yeah well once iScan comes out those POS devices will be a thing of the past.

Jrsy is the dude, playing the dude, disguised as another dude

Why is this even a big deal. Anybody ever go into an Apple store lately? What OS does Apple use on their POS (point of sale devices). Why they use Windows Mobile on those pda's.

Pot meet kettle.

Syndication

@MichaelScrip ["I bet most people who build cars for a car company drive other brands of cars to work."]: Ever hear of an employee discount?

Hyman Decent

@11hawkinst: "Yeah, seriously, who cares. Macs are generally used for advertisements while PCs are used in the traditional office. That's just how it is."

Big part of the campaign is aimed to break those exact stereotypes. : P

ara

And the point is?

If it makes everyone feel better, I'm sure Apple used Pages when Apple sued ThinkSecret out of existence.

OMG! Ponies!

Wow, Gizmodo. Way to be dig for those really important stories.

mciarlo

Kinda reminds me of the Windows XP displays at Apple stores.

Evangelion

PCs have > 90% market share and it's an ad for PCs, so why is it made on a Mac? I'm not pro-Apple, but I think Apple will be able to use this to their advantage in future ad campaigns.

geowrian

I'm sure Apple uses a whole of PCs internally at infinate loop. It is the coorporate machine after all.

beardedkid

@Fused7:
The whole ad campaign is 'Life Without Walls' which implies that MS lets you do anything without limits. So the irony here is indeed very delicious.

TheDustball

@Fused7: Yikes. Someone pee in your cheerios this morning?

aphex

This isn't a controversy.

Kirk Douglas

Apple's not interested in getting in a tit-for-tat with Microsoft. My guess is that they're working on ditching their current campaign and starting something new.

cosmicrob

Who cares... I'm just looking forward to the new MacBook release in the next few weeks (fingers crossed!!!!) so that I too can create on a Mac...

Wegmans

If it turned out apples ads were made with a PC, you wouldn't hear the end of it.

Just sayin...

enchantedduck

@MichaelScrip: No its not. The video editing suits i use at work are PC (unfortunately) and people who design cars usually get company cars.

hu_hu_cool

That would be amusing if Microsoft itself made the ad. If, however, they used an external agency, even one that has a standing contract with microsoft, this is less than relevant.

nagumi

Yeah, seriously, who cares. Macs are generally used for advertisements while PCs are used in the traditional office. That's just how it is.

It's not like they were going to use Windows Movie Maker.

11hawkinst

It's not that big a deal. Most video production is done on Macs.

I bet most people who build cars for a car company drive other brands of cars to work.

MichaelScrip

I'm a Mac. I'm also a Volvo, a Levis, and a Brooks Brothers, and on my days out, a Nike.

So, to everyone out there: Shut the fuck up about the brand thing. Go DO something. Maybe go to the beach (I'm a Miami Beach ) or go for a bike ride (I'm a GT).

smayton

I don't doubt that Apple uses PC's for their video making.
Agreed with Fused7.

Mr_LaZy

"We recently asked you guys and gals if advertising could make Microsoft "hip." The answer, it appears, is yes-so long as Redmond is creating said advertising on a Mac."

Get owned. Haha

Blinklink11

What's the big frakking deal? It's an advertisment, not like the pope turning out to be a satanic worshipper. Get over it :rolleyes:

Fused7

this is because the graphic designers that they contracted are spoiled and got their parents to get them a mac for school and ever sinse they were better designers cuz they could use photoshop on a mac, and probally thought it was a mac exclusive title.

Joe Manning

@ultimpsycho: No i don`t since i commented on this thread, just before..

Maracas9

@Blinklink11: Doesn't Mac running Windows make Mac a trannie? That means every LGBT person should be sending money to Steve Jobs, right?

vesuvian

@Mr_LaZy: I doubt it. Mac has some pretty good editing stuff and seeing how Microsoft even uses it to make stuff I would bet Apple does too.

To people that don't understand this... I'd be like if Bush was hanging out with Ahmadinejad in his spare time. Basically, hanging out with the enemy (In this case, Apple is the enemy and they like their computers even after they say they suck).

ttech10

@Maracas9: umm, I do and you did since you commented on the thread. I personally find this to be hysterical. I am a Mac....also why didn't they use either Avid or Adobe Premiere. I mean really is Microsoft that cheap. Avid isnt that hard to use come on.

ultimpsycho

HAHAHA PWNED

tiredman9

People, these were made by an ad agency and I'm sure MS didn't put a PC only clause in their contract.

KLanD

It's highly unlikely the MS made this ad themselves. They paid crispin to make it and they use macs, big deal. But what is interesting and I haven't seen reported on Gizmodo Apple uses Windows Mobile devices to sell iPhones!!

danielsmi

More retarded "journalism". Apple stores use POS hand helds that run on Windows Mobile. Wow. They should just close up shop and fall on their swords.

sonicwinder

I'm beginning to think that GOP strategists use Macs.

Look at the similarities. Blowing trivialities way out of proportion to distract from the real issues.

This Macintosh metadata has about as much depth as the Republicans demanding Obama apologize to Palin for calling McCain's economic policy "lipstick on a pig".

Congratulations Cupertino - you and Karl Rove share a playbook. Makes me feel all warm and fuzzy.

OMG! Ponies!

@MichelleDatsun: Except that really it's only talking about the design elements. I still haven't a clue why so many designers/editors used Macs (editors in the sense of photo and video, not text).

So yeah, designers often use Macs.

Their bosses use PCs. Some metadata might record that some random designer used a mac to increase the lighting in a video/picture, but he was told to increase said lighting via an e-mail sent by someone using a PC.

Will Entrekin

@Fused7:

???

Have you never seen one of the several Get a Mac ads that do precisely what I describe??

[movies.apple.com]

Dearhaw

@landru28:
lol

wetworker

These Mac heads have some serious issues, fuck imagine going through source code to see what app made what, get a life.

The sad thing is 90% of the people who use maces are not the creative types; the creative types that use Macs are some of the coolest cats, it's that majority that thinks they can design by having a Mac, sorry it's not the machine it the person, no template from apple will save your sorry ass, these people couldn't draw a straight line if their life depended on it, not even a line of code.

I'm a designer using a PC. …zune rocks!!

wetworker

What Microsoft's nonchalant response tells me is that if I want to create cool advertising, then I should use a Mac. I mean seriously. Why bother half-assing your $300 million advertising campaign?

MichelleDatsun

@ttech10:
No,
Apple can't compete with the Giant Microsoft, so they decided to go the route of Product Differentiation...

has anyone not got this?
When they tried to go ballz out with microsoft they landed themselves in a shitstorm and had to be bailed out by.... Microsoft.

gothamdarkknight

@Dearhaw: Not at all. If I were into photo editing and whatnot; I'd have a mac. I'm into gaming and using multimedia served from my computer, in every room in my house; so I use a PC.

Different strokes was exactly my point. Only a fanboi sees one as superior, instead of just seeing the two as different.

robinandtami

All ad agencies - including mine - use Macs. The only people that MIGHT be on PCs are account maangement - because they don't necessarily need them as long as they have Adobe to look at PDFs.

You simply don't create ads on PCs. Doesn't happen. CAN you? Sure. DO you? No.

shorty63136

For a "non controversy", this thread sure has a lot of people wound up and posting! Folks just can't keep their pants on when it comes to platform religious wars... even the tiniest hint of a score by one side or the other touches off a firestorm of the old "us versus them", doesn't it?

For the record, I'm platform agnostic. I have three computers (all Macintosh) which I use for my personal projects (correspondence, music production, etc) and I use WinXP in Parallels for my primary income producing project (web application develeopment). Each has its strength and weakness and I depend on both for income and personal gratification.

Computers are merely tools... unfortunately some computer users are as well.

inkswitch

Headline: "Microsoft 'I'm a PC' Ads Were Created Using Photoshop CS3"

Fixed.

tex1ntux

AD AGENCIES USE MACS FOR DESIGN? SAY IT ISN'T SO!

Two points:

a) You're late. Macrumors and ZDNet had this yesterday (or was it the day before?)
b) The adverts are about people who use PCs, not about the people who then patch the clips together

It's good to see most of the commenters pointing out how piss poor this story is though.

Drummer_Boy

WTF?!?!
You know what, Microsoft?
For all I care, you can go to hell. Making your ads on a competitors machine, that is just pathetic.

Pwnage

its not that big of a deal but just a little side note, people have been fired from both, pepsi and coke for drinking the other brand

CCM333

@shorty63136: Design companies like mine (which makes ads, videos, animations, web sites, music and pretty much anything else digital) uses PCs exclusively because we don't see the point in throwing money out the window. By not using Mac as our platform we save approx. 40% on hardware. And don't give me that crap about audio/video/image editing being somehow better on a Mac: We all use the same software (CS3 etc) and it runs the same across both platforms. Oh and did I mention that of the 6 PCs we have running pretty much 24/7, only one has crashed once in the last 4 years - and that was because the hard drive failed due to overheating.

Sorry to have to break it to you but the whole "Mac is better for design/video/audio" myth died about 8 years ago buddy. Why do you think so many Mac users run XP and Vista on their computers?

mor10

actually, if the Giz guys were a little more versed in the world of video editing they'd notice that this is actually a pretty severe dig against Mac:

As we all know, the Apple flag ship when it comes to video editing is Final Cut Pro. Apple claims it is the best editing tool out there (to which Avid, Adobe and everyone else just shrugs). The fact that Mac users have demanded for some time that Premiere Pro be made available to Mac again speaks volumes. The fact that droves of Mac owners now run XP or Vista on their Macs just to get everything out of CS3 is even more telling.

At the end of the day, a Mac is really just a PC - as in Personal Computer. The Mac ads really talk about the Mac OS, not the machine itself. So by using the Adobe package on a Mac, the editor is really saying : "Hey Jobs - Your hardware might be good but your software sucks!"

mor10

This post is about as ironic as this song:

+ Watch video

OMG! Ponies!

I'm a PC redux:

+ Watch video

RoscoPeeholePain

@mor10: Drop us a link to your reel.

johnnyabnormal

@shorty63136: True, I've been inside many award winning ad agencies & seen nothing but macs. I could care less what anyone uses though, as long as it works!

johnnyabnormal

It is amusing, but only for advertising purposes, which involves the scoring of cheap PR points.

For decades, PC magazine editions have been created on Macs - it's "horses for courses"

I would still expect Apple to make some silly, hilarious capital out of this, though, and then cleverly move their "Get a Mac" campaign in another direction.

Meanwhile, we sit here applauding both sides from our front-row seats, enjoying the high-tech drama...

airmanchairman

Lot's of design bureaus use Macs, it really common. What bothers me most is why Microsoft doesn't have a quality in-house bureau.

hezz05

@mor10: Wow, you save 40% on a few thousand dollars of a depreciating asset? That would take, like what, 2 hours of work annually to offset. I'll stick with the industry standard and increased productivity.

Tim Faulkner

@gothamdarkknight:

Apple RAM isn't inferior; they sell top notch RAM. And they are more expensive that street price, but so are the extra RAM you buy from any major brand PC maker (Dell, HP, Sony, etc.). And finally, when you can add your own RAM to any Mac (except for the Mac minis, where you'd void your warranty if you did), that is such a non-issue these days that I have to agree with imTheKing that you're running on myths and legends from 10 years ago. Catch up, it's 2008.

Dearhaw

@mor10:

You list a lot of "facts" here, but I don't see your evidence to back them up. I work in Hollywood, and NOBODY I know is asking for Adobe Premiere. Most video editing is done on Avid (both PC and Mac), but there are also a lot of Final Cut editors, as well. I know of one company that doesn't need the power of Avid, but is completely PC, so they use Premiere, but they're editing really small stuff that doesn't go mainstream, and they're located in a small town far from here.

Also you completely contradicted yourself. If the software runs exactly the same across all platforms, then why would people be running XP on their mac to "get everything out of CS3". Again, who? I don't know anyone doing that.

darthsaber10

@johnnyabnormal: or hit up newegg and just buy the ram there. Simple solution to saving tons of money.

imTheKing

@gothamdarkknight: I bought 16 GB of ram for my mac the other week for under $400. But, to be fair: It's a Quad G5, so that's why I made out like a bandit.

johnnyabnormal

@gothamdarkknight: you do realize the money that Advertising firms make right?

imTheKing

@Pwnage:
more fanboyism.
Almost all Advertising firms run on macs.
Microsoft did not create this ad. They hired an advertising firm to create this for them. Microsoft is not stupid, they contract whoever can provide the services they need at the lowest costs. They're not retards like you and won't say "if you want to work with us, you gotta use windows".

gothamdarkknight

Seriously this is news?

Well here's some other news: Apple uses PCs to make iPhones

The.Goalkeeper

Yeah, seriously... who cares? Even if it was... so what? It's not like MS uses apple stuff... and even if they did... so what? Lol.

andthepickles

@imTheKing:
When inferior "apple ram" runs at 2x cost of conventional ram?

gothamdarkknight

@mor10: I hate to break it to you, but any Advertising firm running all PC's is a joke. I also hate to break it to you that the over priced myth died when every PC focused magazine admitted it was nonsense.

Thanks for coming and have a nice day.

imTheKing

@Ron-Mexico: You'd also think stripping out the incriminating metadata before putting it out there, even if it's obvious to everyone, would qualify as a "No shit, Sherlock" moment.

Tim Faulkner

@SgtToastie: Well, Apple stores run all their large screens and TV's through Windows, so I have yet to see the big deal here.

[www.flickr.com]

someToast

Filed under no shit sherlock.

Ever been to an ad agency or video production house? There's always a ton of Macs used in the production process.

Ron-Mexico

@imTheKing: I used [www.crucial.com]

johnnyabnormal

I saw this ad today but Mr PC says " I'm a PC and I'm not alone".

Was i tripping?

BiZarRroBALlmeR

I'm going to stop wasting time visiting this site if this is the best gadget news you can come up with.

bobpal

@Joe Manning: Such insight you have into the world of graphic design!

whits

so when do we get a giz news minus mac shite RSS link again? I'm sure that would cut down on how much useless trolling I get from this site every day.

foe1one

Is it any more ironic to have Windows ads created on a Mac than it is to have iPods manufactured by Windows-based machines?

Remember?
[gizmodo.com]

DW

@bobpal: Then we are going to stop wasting time designing evening gowns for you unless you at least make an effort to wear them on the red carpet.

frigg

Oh FFS..I've been to a couple ad design companies and a lot of their designers actually have both PC's and Mac's KVM'ed onto a single monitor/keyboard/mouse...and no, they don't switch to the PC to do their term paper, or taxes. They switch between to the two to do different steps in the design process. Some people worked exclusively on the PC...it came down to that they needed the PC even with the Mac there and it came down to the designers preference of programs.

Darkest Daze

It's not a big deal but come on, this is embarrassing especially when you trying to make a point on how your better than the competition

snitch29

@nachobel: Agreed. Problem is, some commenters on this site feel the need to declare some loyalty to one company or the other. It's like friggin' college football - you're either OSU or Michigan, Alabama or Auburn, Georgia or Georgia Tech.

I'm completely open to laughing at the dumb*ssery of Apple and Microsoft when it happens. And this, admittedly, is pretty funny.

DaiWalka

@MichaelScrip: And I was referring to workers on the assembly lines.

It's not surprising that those who work on the U.S. assembly lines of BMW (and Mercedes-Benz) don't drive BMWs (and Benzes) since those companies don't offer affordable models in the U.S. It's not a matter of them being disloyal to their employer.

Hyman Decent

This reminds me of a Mac vs. PC spoof

+ Watch video

PC hires Mac to do some videos. unfortunately, Mac doesn't understand those boring spreadsheets and might not make rent this month.

Although, I am sure Crispin Porter + Bogusky was paid plenty to screw this up.

Bob Brown

Im a pc and I didnt make this ad!

vinnyr

Wait wait wait...

Advertising companies and "artists" use macs while people with real jobs use PCs? Holy poop what a scoop! STOP THE PRESSES!

Alchemistmerlin

LMMacAO!

MINI Driver

@Alchemistmerlin: And without us working in advertising, your "company" may not exist or be nearly as big as it is.

imTheKing

@OMG! Ponies!: Man, you sure do spend a lot of time thinking up idiotic crap to post on Gizmodo.

autonomousgerm

One time, I viewed Apple's website on a PC.

That's about as scandalous as this is.

badhatharry

It's so strange. I woke up, turned on my computer and thought I opened up Gizmodo for a little gadget revelry and a cheeky bit of humor.

But apparently I accidentally opened up the NYTimes Technology section, because there was the short little "funny how life works" piece, very blogalicious, kind of pointless, kind of funny, about some unimportant but fun new ads...you know, good times to be had by all, but everyone was complaining that it wasn't "Tech News!" and arguing loudly the merits of this or that and being very serious and insulting! And of course, they were right! It wasn't tech news! And it should have been more detailed! And more deep and more correct! So I couldn't figure out why in the world it was in the NYTimes Technology section instead of somewhere more appropriate like Gizmodo where everyone could smile a little smile and have a laugh!

And then I realized I must just be dreaming, so I closed my computer and went back to sleep in my dream....and had dreams about other things instead....

92BuickLeSabre

@The.Goalkeeper: Dammit. Beat me to it! Also, MS makes lotsa software for Macs.

How many of you iFanboys running MS Office on your Macs?

golferal

90% of everyone i know with a mac have windows on bootcamp... who gives a shit?

evotech

I wish this hadn't been posted as such. I mean, I'd imagine that Apple pays an ad company to put together the ad, and they use whatever they use. It's not like the programmers at Microsoft take a break from their semi colons and such and start working on an ad one day.

Anyway, despite being a Apple user at home (most of the time), I really think that Microsoft deserves a break and the ad was in my opinion wonderful and much needed - Apple is going to get "too big" for the industry eventually and microsoft needs to be given somewhat of a chance at redeeming their coolness.

shoelessone

oh boy... i thought it's all about being creative.

Who let the Trolls out?

Sorry why does fixing lies drawn up by Apple constitute a counter attack and not just an advertising campaign?

Onouris

@92BuickLeSabre:

Well it would be funny if it wasn't so hideously one sided.

Still, we can all dream I suppose.

Drummer_Boy

wow. i have to agree with many other posters here. this particular entry was pretty lame.

pixelchild

wow... some of these people need women in their lives... and quickly.

keysereble

I saw an ad for a computer...in a MAGAZINE!

This whole "computer" thing is a sham, I tell you1

edosan

@MichaelScrip : I had a friend who worked for Ford's SVT group. There was a special lot for parking your non-Ford vehicle, and it was not anywhere near the entrance to the building....

tzed

So are you trying to say that because an outsourced ad agency used a Mac to create an image for a Microsoft that somehow this will become a big deal? Most people already acknowledge that Macs are better for some graphics applications, so I don't think this will cause any waves. Not if my Jedi mind tricks have anything to do with it!

DarthMac

I tried to view the ad/website but I couldn't because my PC was missing a few plug-ins.

joedesigner

Wow, great article fanboy.

UncleArgyll

An AD agency using a Mac to create an image is supposed to mean something? Other then Macs are good for graphics?

Hum...so then explain to me what this AD agency uses for:

Databasing
ERP
Email
Accounting
Web Hosting
FTP
EDI
Workflow
......................

As with most business, the Macs are most likely ONLY used for graphic development and everywhere else a PC is used. Whoever wrote this article can get bent. Their propaganda = FAIL.

JEmlay

So whos the idiot, MS for not specifically instructing the advertising folks (company?) to not use macs for this venture or the advertising company (folks?) for not knowing better that it's probably a good idea to make sure no macs helped create it?

sdgmcdon

Stupid as this argument is, if Microsoft and Apple are hell bent on ripping each other to shreds, they might as well have some integrity.

Design can be done on PCs, you can run a nice network on a Mac - they should practice what they preach.

michaelportent

@darthsaber10: The industry standard is like you said Avid. But when it comes to quality, usability and everything else that actually matters, FCP and Premiere are pretty much on even ground. That is except for one thing: After Effects integration. Which is why so many Mac users have been pleading for Adobe to relaunch Premiere for Mac (why else would they do it?).

To your second point - I'm not contradicting myself. My statement simply referred to what I just mentioned: Until recently, to get the most out of CS3, you had to run it in Windows - otherwise you wouldn't get the excellent Photoshop, Illustrator and After Effects integration in your NLE. This has nothing to do with hardware and everythnig to do with software. A mac is just a glorified PC with a special little chip that funnels money straight into Steve Jobs' pocket.

mor10

@Tim Faulkner: Let's see... I just bought a new Quad core tower with all the bells and whistles that ran me about $2000 less than the comparable Mac. I also bought a laptop that ran $1500 less than a comparable Mac. That made for a total saving of $3500 which meant I can now get the new EOS 5D body when it comes out for "free". Nuff said.

mor10

@imTheKing: I see you've bought into the myth hook, line and sinker. Judging the output of a creative artist based solely on his or her choice of hardware is laughable. That's like saying that only Nikon photographers take good pictures. Whether an ad agency or any other design company use Windows, Mac, Linux or anything else under the sun, they all use the exact same industry standard software. And the quality of the output is solely based on the creativity of the artist.

actually, one caveat to that: I see more and more examples of agencies employing Mac software that have started recycling template-based designs. As a result you see the same graphics pop up again and again from different products and the creative quality plummets as a result. So in that respect using the Mac platform actually makes the output worse.

The attitude you are displaying serves well to validate the disdain many artists have for the whole design business: When focus shifts from the actual quality of the work produced to a petty and irrelevant battle over who has the cooler hardware we all lose. Big time.

In the end all your client cares about is what comes out of the printer or screen. To think otherwise is the ultimate self deceit.

mor10

Does the fact that Microsoft execs use Macbook Pros mean anything to anyone. At a seminar with my computer we had an exec from Microsoft come speak to use and we all called him out on his laptop being a macbook pro and he said that all of them run their windows OS on mac computers. I don't care what your ad campaign is like, I will go with the better product.

lousykiller

Macs are PCs now, Just costs twice as much. They no longer have flat memory and what not. They are X86 just the same. Only thing different is the os.

oldnavyt

The mac business unit and the xbox group are both parts of microsoft and are the largest single mac customer. That being said microsoft is the largest devolper for the mac outside apple. These companies will do anything to make money. Including using the competition. For example apple uses WM devices because at the time when they were introduced (2005) apple did not make a pda type product and weren't going to hastily devolop one they they wouldn't even sell to the public. The xbox division uses macs to devolop their software and hardware for the xbox. The xbox is based on G5 architecture. Microsoft even bought and devoloped virtual pc for the mac so their old xbox games would run on their new xbox 360. And as a side note the reason the mac gets the reputation as being "better for graphics" because that was really the only thing that differentiated from the PC (dos). Really it was not until 1995 (the mac gui was introduced 11 years earlier) that the mass market adopted the GUI with widows 95. Until that time almost all PC's ran dos. What it comes down to it for most people in the middle the mac or the pc work equally well. However it does seem that apple has been advancing their os's capibilities better than microsoft in the last few years. Whether you want to hear or not it seems that their os is slightly faster more efficiant and secure. During the nineties this was the opposite. Ps. I work for verizon and am writing this on my AT&T iPhone.

NinaSacratomato

I'm pretty sick of this whole "Mac vs Windows" discussion. The truth is most of these people bashing one or the other are just fanboys who haven't actually used the other OS.

I have been using Windows since 3.1, and Mac since the Apple 2, and what it comes down to is personal preference. I personally like the Windows OS much more than the Mac OS, but I wouldn't say its better. They both have different applications and uses, they both have their flaws and they both have their advantages. This is a perfect example. With out a doubt, Macs are 100% better for anything video or audio related. The way Final Cut Pro is integrated with all Apples other amazing video and audio software makes it super easy. Why wouldn't Microsoft use a Mac to make a commercial?

So Mac is good for media. Why does that make Vista bad? What is so terrible about Vista anyways? Has anyone even used it before? I've been using it since RC2 and I have got to say, I'm in love with it. Pre-SP1 I have only had 2 crashes, and after they released SP1 I haven't had a single issue. I've actually had half a dozen crashes with OSX, not saying its unstable, and thats certainly less than I've had with XP, but its not bombproof.

For people who can handle the learning curve and remove all the bullshit bloatware (which is one of the reasons people claim Vista is slow, which actually has nothing to do with Vista) its a great OS. It's built for buisness, programming, gaming, and deep OS integration. You trade off stream-lined userfriendlyness for a more powerfull and less limited enviroment. If you're just an average user with no computer experience go with a Mac. If you're heavy into media or video, again, go with a Mac. My only problem with Apple is the over-priced hardware. For the most part, the software is great.

I'll say it again.. It comes down to preference and what you need. They are both perfectly fine operating systems. Please, fanboys and Vista haters, stop being so ignorant and give something a chance before judging it.

jranson2

Uh, yeah - Macs being a more creative platform is total BS and I find it hard to believe that people just buy into it without question. Other than Final Cut Pro (which is EDITING and not content creation) what "creative" software is available on a Mac that you can't get on PC??

GMoney749

@joedesigner:
I. LOLD. SO. HARD.

th4tkid

I'll just add my two cents to this discussion.

The majority of design and advertising companies use Macs. But there are still those that use windows. Why would they differ? Because each company has their own preferences for the software that they run.

At the end of the day there are only two things that matter: The quality of your output and the money you make from your work. These both depend on the creativity and ability of the people doing the work.

Seriously, this is like arguing over pens and pencils.

charliebob

@autonomousgerm: Nah, I don't think it took him that long to think up. At least not compared to the several hours I'm sure it took you to concoct the perfectly douchebaggy comeback. Keep working at it, you're not quite there.

badhatharry

Wow - the PC crowd are very 'sensitive' these days

Just one (frankly hilarious) dig, and they're all throwing their toys out of the stroller, and crying 'no fair'....

For people who expose their 'superior platform' - you sure do sound like a bunch of whiners!

MINI Driver

@joedesigner: COMMENT OF THE MILLENNIUM.

The Magnificen7

And all the Apple ads were bought, placed and trafficked using PCs.

Try again Apple fanboys.

N@tedog

who cares, its not like the new ad said anything about mac , the point of the ad is to show that the stereo types about pc users inst true. hell i think Microsoft should admit to using a mac everyonece in a while , it would blow everyones minds and make mac it self look more so douchbagish for there slandering ad campaigns.

phatnacky