The EMMA 3PF is the first large-scale integration (LSI) chip to pack all of the necessary Blu-ray controllers onto a single piece of silicon. The new chip performs all audio and video decoding, analogue to digital conversions, and HDMI output. It supports the Blu-ray 2.0 profile and will start shipping in September 2008, allowing player sizes to continue getting ittier and bittier. [Tech ON]