Comments on: Intel Nahalem Chip Moniker Begets ‘Core i7′ Branding http://www.gizmodo.com.au/2008/08/intel_nahalem_chip_moniker_begets_core_i7_branding-2/ the Gadget Guide | Technology and consumer electronics news and reviews Sun, 22 Nov 2009 21:23:20 +1100 http://wordpress.org/?v=2.8.6 hourly 1 By: Alfredo Muccino http://www.gizmodo.com.au/2008/08/intel_nahalem_chip_moniker_begets_core_i7_branding-2/comment-page-1/#comment-10514 Alfredo Muccino Mon, 11 Aug 2008 01:02:11 +0000 http://www.gizmodo.com.au/2008/08/intel_nahalem_chip_moniker_begets_core_i7_branding-2.html#comment-10514 <p>From a branding standpoint, I like the idea that Intel is trying to simplify its brand architecture and naming strategy. "Core" makes sense due to the connection that it makes with the Intel Inside program...and the fact that Intel has been very successful in positioning its products as "essential" to a better computing experience. Coming from a guy that works with tech brands every day...we don't see a lot of companies trying to make it simpler...so we applaud this move.</p> <p>Alfredo Muccino<br /> Chief Creative Officer<br /> Liquid Agency | Brand Marketing</p> From a branding standpoint, I like the idea that Intel is trying to simplify its brand architecture and naming strategy. “Core” makes sense due to the connection that it makes with the Intel Inside program…and the fact that Intel has been very successful in positioning its products as “essential” to a better computing experience. Coming from a guy that works with tech brands every day…we don’t see a lot of companies trying to make it simpler…so we applaud this move.

Alfredo Muccino
Chief Creative Officer
Liquid Agency | Brand Marketing

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