Intel Nahalem Chip Moniker Begets ‘Core i7′ Branding
Those upcoming crazy fast Intel Nahalem chips we’ve profiled a bunch of times this year got an official name today, and in typical Intel fashion the subdued moniker does little to betray the speedy goodness housed within. The chip set will be called Core i7 in its first generation of products, and is also the first of Intel’s processors to sport all four cores on a single piece of silicon. A black label version called the Extreme Edition will arrive alongside the standard i7, and will be geared more toward the high end market. [CNET]
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From a branding standpoint, I like the idea that Intel is trying to simplify its brand architecture and naming strategy. “Core” makes sense due to the connection that it makes with the Intel Inside program…and the fact that Intel has been very successful in positioning its products as “essential” to a better computing experience. Coming from a guy that works with tech brands every day…we don’t see a lot of companies trying to make it simpler…so we applaud this move.
Alfredo Muccino
Chief Creative Officer
Liquid Agency | Brand Marketing