Science
Hallucinogenic Eye Candy USB Lollies Take Your Brain to That Special Place, For Real
Posted by John Mahoney at 3:50 AM on August 29, 2008
Mmm, mind-bending USB lollipops, the "delicious new confectionery uses cutting edge Sensory Substitution Technology to transmit vivid emotive images into your mind's eye." Wait, what? Tripping via USB? Shockingly, it might actually be legit.
It may seem like a total sham (and the "email for availability" link on the "Order Online" page doesn't help), but the concept behind Eye Candy is actually based on real scientific research. In the 1970s, Mexican Neuroscientist Paul Bach-y-Rita, developed the then-crazy idea that the brain could accept other non-visual stimuli, such as someone tracing a figure on your back, and actually produce a vision of the figure in your mind as if you had seen it.
Devices like Eye Candy work by producing a matrix of small electrical pulses on your tongue, which is loaded with nerves, in the shape of a certain object to fool the brain into seeing it. Whether a faux-image of a fish can help you RELAX, or a faux spider can help you OVERCOME your fears like Eye Candy asserts is a different matter entirely, but the tech is not a total hoax.

This Wired Science segment shows a very similar device used by a blind person to read numbers on playing cards as if he was looking right at them, and even follow a path drawn on the ground. Pretty amazing stuff. And it can be yours, with slick package design on top!

Comments (AU Comments · US Comments)
Beth
Posted August 30, 2008 10:44 PM
Hi, I have a legally blind friend I would love to share this information with. Please can u tell me if there are any of these kind of trials happening in Australia? He lives in Perth. Thanks.
enevo
Posted September 15, 2008 11:52 PM
Beth - does your friend know how to read the English alphabet? If not, then I don't think it could help
bosskev
Posted 4:42 AM 29/8/08
Fascinating stuff. Seeing with your tongue. Hearing with your eyes. All good. However, the moment they come up with tasting with your fingertips, I draw the line. I mean, think about where hands go every day...yuck!
* * * * * * * * * * * * *
In a related story, research laboratories say they are testing out an experimental system where guys actually think with their brains. Sadly, early results show that most decision making processes continue to be carried out somewhat lower.
OT: -39
bosskev
Jimbuck
Posted 4:42 AM 29/8/08
I'd buy this just for the sexy hiding/revealing packaging. skeet. skeet.
Jimbuck
venomous_duck41
Posted 4:36 AM 29/8/08
can this be hacked and programed to produce what ever stimulus you want?
venomous_duck41
Parapraxis
Posted 4:27 AM 29/8/08
*dude, I can totally see smells!*
"try taking a bath once in a while"
Parapraxis
okeo
Posted 4:24 AM 29/8/08
That video was fascinating. Nevermind the gadget here.
okeo
got no clutch? You ain't much.
Posted 4:20 AM 29/8/08
Reminds me of that Conan O'Brien skit a couple of nights a go with the guy in the audience and the lolipop/radio under both of his armpits.
got no clutch? You ain't much.
BasicBlack
Posted 4:19 AM 29/8/08
"The sidewalks in this town are delicious."
I can see how this would be really useful to folks who could once see, but you'd have to come up with a new symbology for those blind since birth . . . like Braille.
BasicBlack
tehdahl
Posted 4:19 AM 29/8/08
@Ghede:
I feel you.
tehdahl
Git Em SteveDave displays attention-grabbing vanity
Posted 4:17 AM 29/8/08
@92BuickLeSabre: Your lucky. I can taste my avatar. I need more Pepto.
Git Em SteveDave displays attention-grabbing vanity
Ghede
Posted 4:14 AM 29/8/08
@92BuickLeSabre: I feel for you.
Ghede
Lasarett
Posted 4:12 AM 29/8/08
I have a tongue piercing. Will my fish have a hole through its middle?
Lasarett
Boognish
Posted 4:11 AM 29/8/08
mmm.... tastes like chicken
Boognish
SleepingMartyr
Posted 4:06 AM 29/8/08
pff. snakes have been doing this for ages now.
SleepingMartyr
mildretard
Posted 4:06 AM 29/8/08
This is actually some pretty cool tech based on an even cooler understanding of the brain. It's all about brain plasticity and the idea that the brain is far more malleable than previously thought. They did some work with people suffering from acute vertigo where the part of the brain that interprets balance signals from the inner ear was destroyed by infection? virus? I forget. Anyway, they replaced replaced the signal using electrical stimulation of the tongue. The brain re-wired itself and people were cured after just a few weeks of treatments. Good to see someone is turning game-changing technology into pop-culture nonsense.
Look at me, knowing something about technology and all.
mildretard
strider_mt2k
Posted 4:05 AM 29/8/08
OW!
I've gotten a splinter in my mind's eye!
strider_mt2k
se7a7n7
Posted 4:04 AM 29/8/08
Call me they get to "I can Kung Fu"
se7a7n7
Curves
Posted 4:01 AM 29/8/08
"I can see with my tongue," invites such juvenile jokes that I am BITING said tongue to not even go there, but its very hard. You can all thank me later.
Curves
92BuickLeSabre
Posted 3:58 AM 29/8/08
@Git Em SteveDave: I hear what you're saying.
No, really, I can hear it. It's freakin' me out.
92BuickLeSabre
Kaiser-Machead on the Edge
Posted 3:57 AM 29/8/08
"This virtual fudge tastes like crap."
"Only half as good as this cyber fudge."
*zaps eye*
"OH, what a bleak horrible future we live in!"
Kaiser-Machead on the Edge
Git Em SteveDave displays attention-grabbing vanity
Posted 3:52 AM 29/8/08
So this produces/reproduces synesthesia?
Git Em SteveDave displays attention-grabbing vanity
highfloydelity
Posted 5:21 AM 29/8/08
@mildretard: Witch!! Burn him!
highfloydelity
lldsandsll
Posted 5:15 AM 29/8/08
The snozberries taste like snozberries
lldsandsll
Kaiser-Machead on the Edge
Posted 5:59 AM 29/8/08
I think human beings have come to a point where the tongue is no longer needed to navigate or experience something else, and I for one do not promote this kind of technology, and here's why:
We will evolve with tongues that are longer, more tactile and more reptilian, possibly forked, if we give them more stimuli than necessary. Imagine everyone walking around flicking their tongues at things to get a better idea of it. Imagine going to an electronics store and everyone is flicking at the electronics, and some people start electrocuting themselves because they flicked exposed wiring by habit.
Kaiser-Machead on the Edge
takemetoyourtoaster
Posted 5:51 AM 29/8/08
somebody had to say it, its been a while.............
OUR ECOSYSTEM ROCKS!
takemetoyourtoaster
behavin
Posted 5:38 AM 29/8/08
Now, I'm not sure if that's a photochop or not, but that's totally an Apple USB plug. Actually, considering Jobs' early days, that doesn't surprise me.
behavin
crazy0000
Posted 5:37 AM 29/8/08
Does this remind anyone else of "Gridlock" episode of Doctor Who?
crazy0000
StarChaser Tyger
Posted 6:20 AM 29/8/08
Nifty... I'd like to try it and see what it 'looks' like myself...
I swear the one guy looks like Ron Perlman's older brother...
StarChaser Tyger
ub
Posted 6:20 AM 29/8/08
@Kaiser-Machead: good point.
ub
bosskev
Posted 6:41 AM 29/8/08
@StarChaser Tyger: "I'd like to try it and see what it 'looks' like...looks like Ron Perlman's older brother... "
So, is what you're saying is that you'd like to lick Ron Perlman's older brother?
* shivers *
Even I have my standards.
bosskev
nutbastard
Posted 6:35 AM 29/8/08
@StarChaser Tyger:
seriously@ Ron Perlman....
nutbastard
fudged71
Posted 6:32 AM 29/8/08
I actually contacted Bach-y-Rita almost exactly a year ago asking if I could research sensory substitution on the tongue for other purposes. He let me know that he has the patent for the tongue, and that any tactile sensory substitution would have to be done on some other body part. One way or another, this loli idea is fantastic, and if it comes to market, it would be great if you can program on it whatever you please.
fudged71
laio
Posted 6:57 AM 29/8/08
can i watch pr0n on it ?
laio
Kaiser-Machead on the Edge
Posted 7:40 AM 29/8/08
@laio: You don't want to watch porn on it. I repeat, you DON'T want to watch porn on it. I don't have to explain it, and it will come to you why, but just know, you DO NOT WANT TO WATCH PORN ON IT.
Kaiser-Machead on the Edge
bosskev
Posted 7:31 AM 29/8/08
@HeyBeav: "...and toad licking."
And, when busted, I assume your defense was, "just reading the frog, officer."
bosskev
HeyBeav
Posted 7:28 AM 29/8/08
Humph, you kids today and your USB nonsense.
Why I remember back when if we wanted an altered state of consciousness all we had was blotter and orange barrel and sunshine tabs and purple mescaline and peyote and mushrooms and toad licking.
HeyBeav
ciscokidinsf
Posted 8:24 AM 29/8/08
Actually, I'd rather put my trust in the 1980s Mexican Neuroscientist Pancho Marg-a-Rita, who proved with very throrough and extensive research that the brain could accept alcoholic stimuli through an exact mixture of frozen H20, lemon juice, and Tequila.
His research has proven invaluable over the years for humankind and we hope his Nobel Prize comes one of these days. Screw this USB bullshit.
ciscokidinsf
Jamo
Posted 8:51 AM 29/8/08
This is one of the most inspiring examples I've ever seen of how technology can improve the quality of someone's life. Sure, the internet makes information more available but to those affected, this makes available one of the most fundamental aspects of the human experience.
Jamo
pleasenopuffin
Posted 9:24 AM 29/8/08
Sweet, we can be like Bender and jack-on.
pleasenopuffin
DisposableInterloper
Posted 9:54 AM 29/8/08
Urrgh. The deeper I look into this, the more disgusted I get.
First, they seem to suggest that a handful of simplistic images are sufficient to address a myraid of different issues. Shooting stars for sociability, or spiders to overcome some generic fear? Give me a fucking break.
Fuck, looking at the product, there's nothing to suggest it can even generate an image. It's just a plastic lolipop stuck to a USB connector.
DisposableInterloper
DisposableInterloper
Posted 9:45 AM 29/8/08
I hate is when the New Age Brigade takes legitimate scientific research and distorts it to their bizzare and downright stupid fantasies.
The research these USB lolipops claim to draw from is very much real. However, look at what they're claiming.
First, they want to sell you the idea that 16 points of contact is enough to generate any meaningful image. The real deal has well over 200.
Second, they're claiming that somehow, these super-low-res images can help you overcome certain fears, as if somehow confronting them with typical sensory stimulation isn't sufficient. Putting aside the resolution issue for a second, the sensory data is the same, regardless of whether it comes via tongue or eye, and they're ignoring that.
This is a sham. Period.
DisposableInterloper
albtms
Posted 11:58 AM 29/8/08
The meditating one seems interesting, although there's definitely a price limit I'd be willing to hit. When they release a "I can produce a gallon of semen" then let me know.
On the other hand, that video truly is interesting and informative.
albtms
uli
Posted 12:56 PM 29/8/08
this reminds me of the time you tried to drill a hole through your head...
uli
Poisonous Taoist
Posted 5:06 PM 29/8/08
Holy shit, this is awesome. Not the candy USB thing, but that Wired video. God damn.
Poisonous Taoist
StarChaser Tyger
Posted 9:04 PM 29/8/08
@bosskev: Hey! It was taken out of context! I was misquoted! I didn't inhale! I am not a crook!
StarChaser Tyger
VideoVampire
Posted 12:51 AM 30/8/08
Truly mind blowing, hey can we get one of those that tells my brain I am gettin' some?
VideoVampire
Ultraorange
Posted 3:36 AM 30/8/08
fake. I doubt they would use an Apple usb cable.
Ultraorange
Jackson the Narcisisst
Posted 4:38 AM 30/8/08
Sounds like a quick trip to seizuretown to me.
Jackson the Narcisisst
heylookitscook
Posted 3:31 PM 30/8/08
Anyone notice the iPod usb cable sticking out of this contraption?
heylookitscook
HawaiianActor
Posted 11:46 AM 1/9/08
what images would you get from this thing? the video even said that the pad with 144 sensors was blurry, this thing has 12! that gives you like, a square... and... um.. a smaller square?
HawaiianActor
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Posted 4:00 AM 29/8/08
They have tasp-in -a lolli?!? I WANT one!
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