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Exploding Billboard Advertises by Destroying Advertisement
Posted by Mark Wilson at 11:30 PM on August 4, 2008
Way back in the days of 2007, courier company Deadline Express treated their New Zealand patrons to a particularly evocative printed advertisement. It was a US$14,000 billboard that featured a timer counting down to when it would blow up, proving "when Deadline Couriers gives you a time, they actually mean it." We can't speak for the service, but the explosions were spectacular in video:
What you should take from this demonstration: upon timely delivery of your package, the Deadline Courier will yank a special cord and explode all over the client's doorstep. [via Inventorspot and adsoftheworld]
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
CubFan81
Posted 11:55 PM 4/8/08
Was that a New Zealand version of Beavis I heard near the end?
CubFan81
TerryinSt.Paul
Posted 11:48 PM 4/8/08
@IphtashuFitz:
It isn't good if you are sending fireworks.
TerryinSt.Paul
D_Zarster
Posted 11:46 PM 4/8/08
thats a wierd but cool adverticement.. AND.. its got us talking right.. ?
D_Zarster
IphtashuFitz
Posted 11:42 PM 4/8/08
this = things
IphtashuFitz
IphtashuFitz
Posted 11:42 PM 4/8/08
I don't know if I'd want to trust my packages to a courier known for blowing this up on delivery.
IphtashuFitz
P3nnst8r has returned on the Graces of Brian Ashcraft
Posted 11:38 PM 4/8/08
Um, what is that advertising?
P3nnst8r has returned on the Graces of Brian Ashcraft
Ariel_Wollinger
Posted 11:38 PM 4/8/08
not so good for a terror paranoid country as the USA.
Ariel_Wollinger
UrIt
Posted 11:35 PM 4/8/08
isn't that an oxymoron? advertising the destruction of advertising?
i'm so confused
UrIt
atomx
Posted 12:26 AM 5/8/08
Coming soon to Boston..
atomx
3qM
Posted 12:15 AM 5/8/08
I can imagine a ton of onlookers telling their friends about the experience.
"...and then, IT BLEW UP!!"
"Christ! What was it advertising?"
"Who cares? It exploded!
3qM
kanon
Posted 12:10 AM 5/8/08
Can I get one of those billboards for DC? 'Twould be verrry interesting to see the permits needed, and the responses.
kanon
Torley
Posted 12:10 AM 5/8/08
Combo of the countdown and the 'splosion reminds me of Back to the Future!
Torley
paqman
Posted 12:37 AM 5/8/08
So I'm wondering if they had the explosives wired to the board the whole time, or if they just went and installed them like the day of the explosion or something. Cause that could be dangerous having them there the whole time. Some could have stolen them or caused some serious mischief.
paqman
whatnot22
Posted 12:35 AM 5/8/08
They need to post those billboard at the airport, right next to the TSA offices. They need to be a little more tense than they already are... the slackers.
whatnot22
Git Em SteveDave is a poor substitute for LindsayJoy
Posted 12:33 AM 5/8/08
Has anyone seen the ad where they are supposed to blow up a Ruby Tuesday or TGIF sometime this week?
Git Em SteveDave is a poor substitute for LindsayJoy
MagnoliaBoy
Posted 1:21 AM 5/8/08
Awesome Express > Deadline Express
MagnoliaBoy
Git Em SteveDave is a poor substitute for LindsayJoy
Posted 1:13 AM 5/8/08
@twilight-arc: As long as it explodes, it's OK. They only get twitchy about things that light up.
Git Em SteveDave is a poor substitute for LindsayJoy
twilight-arc
Posted 1:07 AM 5/8/08
Just don't do that in Boston.
twilight-arc
bobx3
Posted 1:40 AM 5/8/08
I don't care what they were advertising, I'll buy it.
bobx3
Rabid Penguin
Posted 1:40 AM 5/8/08
I tried this once... the only difference was instead of an advertisement it was a bank. Basically the same thing though.
Rabid Penguin
jayhawk11
Posted 1:31 AM 5/8/08
@MagnoliaBoy: Pineapple Express > Awesome Express
jayhawk11
Git Em SteveDave is a poor substitute for LindsayJoy
Posted 1:31 AM 5/8/08
@MagnoliaBoy: Flames make things go faster.
Git Em SteveDave is a poor substitute for LindsayJoy
citizen024
Posted 1:29 AM 5/8/08
less fireworks and more c4 next time please.
citizen024
macattack411
Posted 12:47 AM 5/8/08
ONCE it EXPLODES it IS done RIGHT? not LIKE the EFFECYS at Unervial studios where it goes back in place
macattack411
macattack411
Posted 12:45 AM 5/8/08
i am mad.... once it explodes its done right???? not like the studio tour at unervisal studios where it goes back in place....
macattack411
coolest_geek_ever
Posted 11:57 PM 4/8/08
That explosion was terrible.
coolest_geek_ever
Collins1
Posted 2:01 AM 5/8/08
This would only make sense if someone actually went along and blew the thing up as soon as it got to 0. Instead, it's all automated, which I'm certain their delivery company is not.
Collins1
hillaryh8tr
Posted 2:40 AM 5/8/08
@Git Em SteveDave is a poor substitute for LindsayJoy:
yea i saw one of those ads for the ruby tuesday, im not sure i understand what is really going on with it...is it for real?
hillaryh8tr
Blinklink11
Posted 5:10 AM 5/8/08
i'm pretty sure thats the best marketing campaign I have ever seen.
Blinklink11
Bokusatsu_Tenshi
Posted 5:36 AM 5/8/08
OMGWTFBBQ Someone CALL BOSTON NAO!
Bokusatsu_Tenshi
dennitzio
Posted 8:33 AM 5/8/08
I'm amazed there wasn't an accident on the road - cars are going by pretty fast, and if I saw that right in front of me at 65 mph I'd probably crap my pants.
dennitzio
paul
Posted 8:54 AM 5/8/08
"yank a special cord and explode all over the client's doorstep"
Haha, nice :-D
paul
fuzzymuffins
Posted 10:07 AM 5/8/08
cool... but
it's pretty clear that the led counter, obviously the most expensive part of this billboard.....wasn't damaged by the 'fireworks'.
fuzzymuffins
Mr.Wilson
Posted 12:15 PM 5/8/08
Quite an amusing advertisement, I know it'd never work out here, though. Had to laugh at that guy going "hey hey!" in the background. Of course the LED wasn't damaged at all, but it was a nice touch to make it glitch up like that.
Mr.Wilson
Con Seannery
Posted 4:57 PM 5/8/08
Al-Qaeda Express?
Con Seannery
michaelleung
Posted 5:30 PM 5/8/08
How did the billboard explode, but the LED was OK?
michaelleung
Worf
Posted 4:46 AM 6/8/08
@michaelleung: They weren't very big "explosions" - they're more of the small fireworks kind. They look impressive without actually damaging much - you can see in the first video that the billboard itself wasn't damaged other than falling off its hook (and that could be staged itself). The display is encased in metal to protect against the weather and such, and lightweight firecrackers would barely even make a mark.
Worf
CapitalC
Posted 8:53 AM 6/8/08
Classy. :)
CapitalC