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World's Largest Hourglass Filled With Silver Balls and a Luxury Sedan For BMW Moscow Launch
Posted by John Mahoney at 1:45 AM on July 16, 2008
For its 7 series Euro launch in Moscow, BMW constructed the monstrosity you see here and filled it with 180,000 silver balls that slowly revealed their new oligarch cruiser. Funny they should pick the city with probably the highest ominous-luxury-sedan-with-90%-window-tint concentration per capita on the continent. I guess that explains the drama--everyone in the Moscow 7 series market probably finds a new US$100k+ ride in their couch cushions every few days, so anything less than a massive hourglass in Red Square with a car inside wouldn't have warranted a glance. Ignore the BMW suits in the following video; let's watch those balls fall.
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
shenanigans61
Posted 2:56 AM 16/7/08
@N@tedog: Aha! A true Bimmer enthusiast. I love the M3, but sorry and I have to pass on it for an M5. Something about it...
shenanigans61
Mondoz
Posted 2:44 AM 16/7/08
I hope they didn't point any lasers at the thing...
Mondoz
TheCyberBob
Posted 2:39 AM 16/7/08
@lpranal: I think even BMW would hesitate at the raw cost of using real silver on 180,000 balls.
TheCyberBob
peerpul
Posted 2:30 AM 16/7/08
All this fanfare for a sedan? Would have hoped to see some crazy new exotic car or something...
peerpul
lpranal
Posted 2:24 AM 16/7/08
"At the start of the build-up, more than 180,000 silvery balls concealed the car"
Actual SILVER balls would have been cool and probably trashed the car. In comparison, this is more like a glorified ball pit without all the urine.
lpranal
N@tedog
Posted 2:13 AM 16/7/08
Bimmers are the best cars on the planet IMO. I've wanted an M3 since I was 14... still waiting though.. 12 years later.
N@tedog
Tirkish Delights
Posted 2:12 AM 16/7/08
hmm.
would have been cooler if David Blaine was inside the car.
Tirkish Delights
Hectorvex
Posted 2:11 AM 16/7/08
Is this what entices rich car buyers? Give me an offroad truck surrounded by trashy babes any day over this fancy crap.
Hectorvex
Shub-Niggurath
Posted 2:06 AM 16/7/08
ALRIGHT I'm being a player-hater! I would make sweet sweet love to that German!! I admit!! :P
Shub-Niggurath
strider_mt2k
Posted 2:05 AM 16/7/08
Definitely a ballsy approach...
strider_mt2k
Shub-Niggurath
Posted 2:03 AM 16/7/08
I drove a 7 series once... it felt like an SUV, but with less headroom.
If I'm going to pay that much money for a car, its going to be a sportscar.
Shub-Niggurath
shenanigans61
Posted 2:03 AM 16/7/08
Beautiful siebener. I love German cars fo sho...
shenanigans61
bpapa9013
Posted 3:35 AM 16/7/08
My mom has a mid-ninties 7 series, there is something truly awe inspiring about a vehicle that large/heavy being able to accelerate that quickly (and it's just an 'i' not even the 'li'!).
But don't get me wrong it is not really all that fast, it can hang with a stock Mustang GT of the same era, prob not gonna win, but won't get embarrassed either.
Then when you look at the difference in weight, coupled with the fact that it actually handles marginally better than the pusstang...
/ducks
bpapa9013
heroineworshipper
Posted 3:17 AM 16/7/08
If GM put in this kind of effort, they'd only need 100,000 layoffs.
heroineworshipper
scarbrtj
Posted 2:58 AM 16/7/08
You had me at "filled with silver balls."
scarbrtj
Niskyspy
Posted 3:59 AM 16/7/08
You guys do know that 90% of tint is nothing. You can't really see it. The lower the % is the darker the tint is. So Russians probably have %20 to 5% (20% being limo tint).
Niskyspy
lpranal
Posted 3:43 AM 16/7/08
@bpapa9013: Nothing wrong with that statement, the 7 is what, 3 times the price of a stang GT? I think all the intended audience (Teenagers trying to impress girls, mullet aficionados, balding middle-aged salarymen who are looking to have a midlife crisis on a budget) going fast in a straight line is the be-all and end-all priority.
lpranal
chamychan
Posted 5:24 AM 16/7/08
this reminds me of the iron curtain in C&C
chamychan
pdditty
Posted 6:43 AM 16/7/08
@Tirkish Delights: He's in the backseat but just invisible. Its some new stunt hes doing that is coinciding with the Moscow launch.
pdditty
shenanigans61
Posted 6:28 AM 16/7/08
@lpranal: Actually, I believe the intended audience is the common man who recognizes a superior piece of German engineering who would like a car that is more elegant, comfortable, and whose manufacturer hasn't any extra meanings to it's name, such as Found On Road Dead.
Don't get me wrong, the mustang is a nice car. But a Siebener is MUCH much nicer, inside and out. (stock ;) )
shenanigans61
Xiel
Posted 6:25 AM 16/7/08
Balls of......steel?
Xiel
jonzeng
Posted 2:28 PM 16/7/08
Congratulations, BMW! You have somehow made the 7 even uglier!
The 2006 facelift was a step in the right direction - this is a step backward.
jonzeng