Sony’s First QR Code Is A Giz AU Competition To Win 10 PlayStation 3s!
UPDATE: I’ve had lots of people asking if we’ve drawn this – yes we have. If you didn’t get an email from me, sadly you didn’t win. Why not try our Nokia competition this week and see if you can do better?
The image you see above this text is a QR code. You might remember them from places like Japanese graves, or Telstra’s recent announcement that their bring QR code software to NextG handsets via a free download.
But what makes this QR code special is that it’s a) Sony Australia’s very first QR code, and b) that it’s an exclusive competition to Gizmodo AU readers to win one of 10 PlayStation 3 consoles.
So how do you enter? I’m glad you asked. First of all, you’ll need a QR-code enabled mobile phone. So that means either a NextG handset from Telstra (you’ll probably have to download the software to make it work), or certain Nokia phones (with additional software) that can decrypt them as well.
Next, you boot up the software, and using the phone’s camera, you scan the picture on the screen. You’ll get sent an SMS message with a question that you need to answer in the comments section of this post.
The competition ends on Friday, July 4 at 5pm (AEST). The best 10 answers (judged by me), will get a PlayStation 3 console, courtesy of Sony.
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Comments
You often get punctures out on the road, and QR codes mean you can now get your wheels off with no tools at all.
Allowing competitions, interesting new activities and challenges. Allowing for large volumes on information anywhere with no searching involved.
They will replace the current trend of people getting Asian character tattoos, thus giving others a good excuse to photograph attractive young ladies.
On demand content anywhere anytime in the blink of a camera lens
QR codes could provide extra contextual information on other types of visual media, readable by the everyday person, enhancing our information accessability.
Q: “What’s that mean? I don’t get it?”
A: “Snap the QR Code, it’ll tell you”
It will revolutionize advertising and competitions as we know them especially with the auto-sms capabilities!
Because the world itself is like a QR code – best viewed on a mobile phone screen.st
One Word: ‘businesscards’
my answer – http://www.hyperdesign.com.au/qrcode.png
I believe kind of people that would have QR installed on their phone are exactly the kind that would be up for something a bit more challenging and interesting.closing the gap between print and online content is looong overdue
Now all I have to do is put up a code to show where the parents have to drop the money…
Revolutionary because i found some software to support my hp 6515. yay i can has ps3 now?
Making me hold a phone up to the LCD monitor to scan a code..now that’s out of the ordinary.
Does anyone remember that Vice Magazine did a promotion with QR codes in Australia last year?
Click that copy this select those paste here follow this type those select them push that press here no no I just QR it
because people will start hiding weird mad messages in odd places and only the tech will know how to read them… they we can take over the world wahahahahah!
Oh, its a sail ship!
This will allow for a new version of the ‘Amazing Race’ style clues. Can Australia be the first? I will RACE!!!
QR code spam. People will be so intrigued they will decode it just to see what it says. Thus falling into the trap.
The world will be less ordinary because it would be simpler if its was just written in text to begin with?
Because I have an iPhone, and iMatrix doesn’t seem to work well to decode this so I am having to try and guess what the question is.
My answer:
It will allow me to use a collection of seemingly random squares to lure chicks into SMS’ing me by taking photos of barcodes they see on the street (that I planted) offering free ’services’.
it’ll make advertising more interesting by only giving contact details to those who are interested enough to scan the QR code
They will enable IT departments to communicate in code, baffling everyone who doesn’t have technical knowledge. Muhahaha!
marketers now have direct access to the ‘geek’ dollar
QR code is the yellow-brick-road of the underworld, paving the way for Sherlock Holmes style hidden mysteries! This excites me!
Because it will be so funny when all the tech-literate are getting extra content, while the n00bs stare at it as if it was a 3D magic-eye stereogram… “Oh, look, it’s a pony!”.