NEC’s Minority Report-Style Display Tailors Adverts For You (Verdict: Frankenads)

It may be tired to bring up Minority Report, but remember the scenes in the movie where our hero gets bothered by interactive targeted advertising wherever he goes? Thanks to dear ol’ NEC, this nightmare of advert pestering may really be in our future: its new ad display panel watches its watchers with a camera, then tailors the adverts to the audience. The 50-inch plasma’s camera and software doesn’t quite go so far as identifying specific people, but it does guess at age and sex and then offers you the chance to grab data on the products wirelessly to a mobile phone. It’ll be demoed at Fuji Television’s festival in Tokyo: go along and see how irritating (or not) the future of advertising may be, if you’re interested. [Times of India via Dvice]