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NEC's Minority Report-Style Display Tailors Adverts For You (Verdict: Frankenads)
Posted by Kit Eaton at 11:45 PM on July 22, 2008
It may be tired to bring up Minority Report, but remember the scenes in the movie where our hero gets bothered by interactive targeted advertising wherever he goes? Thanks to dear ol' NEC, this nightmare of advert pestering may really be in our future: its new ad display panel watches its watchers with a camera, then tailors the adverts to the audience. The 50-inch plasma's camera and software doesn't quite go so far as identifying specific people, but it does guess at age and sex and then offers you the chance to grab data on the products wirelessly to a mobile phone. It'll be demoed at Fuji Television's festival in Tokyo: go along and see how irritating (or not) the future of advertising may be, if you're interested. [Times of India via Dvice]
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
zackthebuddha
Posted 1:51 AM 23/7/08
Oh. My. God.
No.
Hello Kim Jong Il, did you find the uranium you last purchased satisfactory?
Hello Jacob Smith, were you satisfied with the black-lace women's panties? How about the 1000-pack condoms or XXXL lube bottle?
zackthebuddha
strobefx
Posted 1:19 AM 23/7/08
Hello Mr. Yamaguchi! Same summer shorts as last time?
strobefx
SuperCollider
Posted 1:11 AM 23/7/08
@Aoi: Pop-Up Blocker brand spray paint?
SuperCollider
atomx
Posted 1:06 AM 23/7/08
How pissed are women going to be when it doesn't guess their real age*. Maybe the computers will be programed to learn once they've been denied sex for awhile.
3-5 years below actual age.
atomx
shamusjack
Posted 12:17 AM 23/7/08
It guesses your age and sex? If it guesses weight too we can put it at the carnival and give out stuffed animals.
shamusjack
dingus
Posted 12:16 AM 23/7/08
I hope this will be better at making suggestions than TiVo.
dingus
suburbancowboy
Posted 12:07 AM 23/7/08
Whenever I read a new story like this, I am reminded of an article I read a few years back which was published in Harper's Magazine in 1960.
The article was about why Billboard advertising should not exist.
[www.stayfreemagazine.org]
suburbancowboy
JymmyZ
Posted 12:04 AM 23/7/08
Isn't there already something like this being used? I seem to recall a story like this a month or so ago with ads already being deployed in places like NYC
JymmyZ
Aoi
Posted 12:03 AM 23/7/08
Alright, real life pop-ups.
This could get kind of annoying after a while.
How long before we get a real life pop-up blocker?
Aoi
godwhacker
Posted 2:07 AM 23/7/08
al franken ads?
no thanks
godwhacker
Numerous
Posted 2:06 AM 23/7/08
Hands up, who else read that as Franken-Nads and did a double take.
Just me?
damn...
Numerous
txpunk
Posted 3:31 AM 23/7/08
@Numerous: That was my prison name.
txpunk
Eric Tolle
Posted 3:17 AM 23/7/08
Well, that's just more incentive for me to design a portable EMP gun.
Eric Tolle
bjacobel
Posted 3:14 AM 23/7/08
@trc202: Damn you and your fast posting.
bjacobel
bjacobel
Posted 3:14 AM 23/7/08
@Aoi: A real life pop-up blocker? It's called a sledgehammer.
bjacobel
trc202
Posted 3:13 AM 23/7/08
@Aoi: oh we already have the pop up blocker it's called our fists
trc202
hammertime1994
Posted 4:47 AM 23/7/08
"Hi there, fatso. Let me show you completely made up results on a weight loss product available at the GNC..."
hammertime1994
txpunk
Posted 6:28 AM 23/7/08
Aoi, trc202, bjacobel: Reminds me of the episode of Chappelle where he's walking around in the internets. Great episode!
@hammertime1994: "Greetings Mr. Anderton, I see you are wearing one of our w300 series toupees: Can I suggest an upgrade to our 400 series?"
txpunk
buckeye17
Posted 1:48 AM 24/7/08
If this thing comes to America there will be lawsuits like crazy when people's genders are mis-identified.
buckeye17