Software
Medialets Ad Network First For iPhone Platform, Will Throw Ads Into Free Apps
Posted by John Mahoney at 11:09 PM on July 10, 2008
There are already a ton of free apps in the store (134 to be exact), but ad startup Medialets is hoping to increase that number by providing a platform-wide ad network so developers can easily launch ad-supported free apps. Revenue will be split between devs and Medialets, with none apparently going to Apple (MobileBurn is reporting that Medialets's CEO is buds with Jobs from the NEXT days and has the capo's blessing) . Nobody has quite figured out the mobile advertising game on a large enough scale to do anything big, and having your pretty iPhone apps marred with Busted T's creative might be less than ideal, so it will be interesting to see how many developers jump aboard. [Medialets via MobileBurn]

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
sisedi
Posted 12:20 AM 11/7/08
OOOOO I get it, like chicklets, oh you crafty software engineers!
sisedi
Joseph
Posted 12:00 AM 11/7/08
NO,
FREAKING,
WAY!
Id rather pay ten dollars one time than see freaking ads.
Joseph
frigg
Posted 11:48 PM 10/7/08
Ughh.
frigg
TomXP411
Posted 1:02 AM 11/7/08
I hate adware.
The thing is, you only get what - 1c per click anyway? I'd rather pay $5 for a program (and give the developer a guaranteed $5) than download an ad-infested program.
As to "stealth" adware (software that installs ad-engines without telling you its going to do so), there are lots of people who will never again use software from that publisher if the publisher doesn't warn the user first. Even a "This program is ad supported" in the description is good enough.
Honestly, it's not that I'm against advertising in software (my favorite game has embedded ads running through it), but it's the WAY most apps go about it: installing special programs to monitor and update the advertising, tracking your use of the program, and often making the ads gaudy and distracting. Then there are the audio ads (I pulled AIM off my PC because of that) and the pr0n & mating service ads (like I really need my 4 year old seeing that every time I pull up some program.)
I realize that advertising is a viable way for some devs to make some money off of otherwise free apps, but I think the whole advertising in software industry really needs to be cleaned up and some standards need to be applied.
TomXP411
G2GdoB2B
Posted 1:30 AM 11/7/08
Well, this allows basic users to try to start in this business but I'm sure a lot of people - like Joseph - would rather pay for an ad-free app.
According to this article [www.internetevolution.com] mobile marketing revenues will increase from 1.8b in 2007 to more than 24b in 2013 so get ready to see a lot of ads!
G2GdoB2B
Magic Schoolbus
Posted 3:33 AM 11/7/08
Believe it or not - not all ads are an awful experience.
Take a look at this site - ad supported.
Take a look at an app like Twitterific - ad supported.
And the experience isn't degraded as a result of the ads being there. Sure, it can be difficult to integrate an ad-supported revenue model with the user experience, but when its done correctly (and ground-up guidelines emerge).
Ok - its disclosure time - I work for Medialets.
That said, using Twitterific changed how I thought of ad supported desktop applications. The ads are served by The Deck a boutique ad network for creative types, that are elegant and never try to steal the spotlight. Ads are displayed without disrupting the user experience, and surface ads that I regularly click through to.
And a positive experience for me means revenue to the developers and bloggers who's apps and writing I use and read every day. They profit and I get to enjoy their work, while being able to share the same experience with any of my friends because the content is ad supported.
What we're looking to do is make sure these kind of experiences happen more often.
Magic Schoolbus
capitalass
Posted 11:19 AM 11/7/08
@Magic Schoolbus: Sorry, but with enough windows (not that many) of this site open on a fairly capable computer, the harddrive starts churning. I think that the adds burdening giz play a relatively significant role. This site is not an aweful experience, but its a resource whore.
capitalass