Hardware
AMD CEO Hector Ruiz Flees
Posted by Matt Buchanan at 8:15 AM on July 18, 2008
AMD CEO Hector Ruiz is out the door. While he drove their burly competition with Intel, he's also responsible for AMD's poor acquisition of ATI and its lagging financials of late. Taking over is Dirk Meyers, who's more chip geek than businessman. Maybe that's what they need. [Cnet]

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
Axilon
Posted 8:53 AM 18/7/08
Perhaps with a new captain, the fail boat, will change course.
Nothing against AMD, I have three machines on their chips, love the new low power ones.. they just seemed to have lost their shrewdness.
Not to mention I see the new Quads and think back to the P4 space heater days...
Axilon
gamecrazychris
Posted 8:49 AM 18/7/08
One thing that drives me crazy, I don't mind AMD but why would I buy a cpu that consumes 140 wats that performs less that a cpu that consumes only 95 wats and costs about the same.
gamecrazychris
Mr.DuckSauce
Posted 8:48 AM 18/7/08
I hope the Cpu are going to be better in the markets.
Mr.DuckSauce
lilaliendog
Posted 8:43 AM 18/7/08
I called it lol
lilaliendog
sisedi
Posted 8:35 AM 18/7/08
Attack
Magic
Summon
Items
>Run away!
sisedi
Mr.DuckSauce
Posted 8:31 AM 18/7/08
@frigg: lol, what?
Mr.DuckSauce
frigg
Posted 8:26 AM 18/7/08
Dirk Diggler + Mike Meyers = Dirk Myers. Big. Funny. Chips.
frigg
KiwiMatt
Posted 9:21 AM 18/7/08
frigg, may I please have your first child?
Thats Assuming:
A - you have no children
B - you have a diddle
C - I have a uterus
KiwiMatt
frigg
Posted 8:58 AM 18/7/08
@Mr.DuckSauce: I'm a spelltard. Should be, with annotations:
Dirk Diggler (big) + Mike Myers (funny) = Dirk Meyers (chips).
Hence... big funny chips.
frigg
Mandatory_Field
Posted 9:40 AM 18/7/08
Meh, it will just never be the same post-Sanders. Anybody else noticed that the titans are slowly disappearing from the industry, to be largely replaced by faceless bean counters?
Mandatory_Field
mhlaxp
Posted 9:26 AM 18/7/08
Am I the only one scratching my head at this decision? ATI is about to kick all sorts of ass with the new HD 4870 X2 and win AMD a boatload of cash, and he's being criticized for their acquisition?
Not that it matters to me, with a chip geek at the helm they'll make good stuff and take over again, methinks. And hopes.
mhlaxp
frigg
Posted 10:08 AM 18/7/08
@KiwiMatt: Consider it done!
As for diddles, uteri, and progeny - these sorts of minor issues only become obstacles if we let them!
frigg
dingus
Posted 10:00 AM 18/7/08
I, for one, welcome our new Alpha architecting overlord.
dingus
sevenich
Posted 10:40 AM 18/7/08
AMD needs to show it's not an accidental winner. It woke Intel up with its better products a few years ago. Looking at their respective roadmaps and resources, it will be difficult to imagine how they can repeat that in the next 10-20 years.
sevenich
787style
Posted 10:25 AM 18/7/08
@mhlaxp: That's because it won't make them anywhere NEAR the 5 billion they spent. It was a horrible decision to burn through their cash and dive deep into dept when all the signs of a price war was looming, and no competitive product on the horizon. Plus, he attempted to shift the focus of the company to 50x15, providing internet access to 50% of the world by 2015. People who can't get clean water certainly don't want a PC, and they certainly can't afford it. Join the Peace Corps, at some point you have to make a profit.
787style
Baladen
Posted 11:17 AM 18/7/08
And maybe a chip engineer in charge will start focusing on making better chips to compete, not on running around the world and trying to get governments to hit Intel with a ban hammer.
Baladen
Log1c
Posted 11:36 AM 18/7/08
FUCKING FINALLY. GTFO HECTOR YOU PIECE OF SHIT.
Ahem, what a crappy CEO.
Log1c
fpn1010
Posted 11:26 AM 18/7/08
Bye, Hector. Don't let the door hit you.
fpn1010
smegz
Posted 12:11 PM 18/7/08
@mhlaxp:
He's being criticized for the acquisition because he paid all cash. Intel followed up by driving a price war. That led to lower ASP's and some, not all, of the failings AMD has experienced. Further failings all fell on the chips themselves. AMD has no answer for Core 2. Period. Until that changes, there will be problems.
smegz
noire
Posted 12:43 PM 18/7/08
As I've watched my stock drop pretty steadily for the past 10 years, I got a nice fuzzy feeling in my stomach when the vote came up for Ruiz to get a raise. WTF for? The job well done?
noire
Hello_Newman
Posted 1:21 PM 18/7/08
I won't ever buy AMD after the crap in the early days when their math chip and game performance sucked and they kept telling us it was better. The K days were just a bunch of lies and I don't even care if they caught up or not. We built a lot of systems and the Intels always outperformed the AMD ones, but the AMD reps kept shouting how they measured up or outperformed, when they didn't even come close. Sure they were cheaper, but I don't like being lied to for years on end, so they are out of the picture now.
Hello_Newman
787style
Posted 1:34 PM 18/7/08
@smegz: They paid 2.5 billion in cash, and financed the rest. Of course, that was all of their cash.
787style
markarian
Posted 4:32 PM 18/7/08
I'm a huge AMD fan and have been since my first (personal) rig where I put my K6-MMX 166MHz in.
However, there's no denying they're a generation and a half behind Intel. AMD has never been so far behind in its entire history. Compound that with the fact they haven't released a decent mobile processor and that their Quad-Cores burn holes in motherboards, my next rig will be a C2Q. Sorry AMD, love is over.
markarian
itango
Posted 4:58 PM 18/7/08
@markarian: I would bump it that generation gap from a 1.5 to a cumulative 2 or 2.5 due to the purchase of ATI and their lagging chipsets
Now don't get this as a bash AMD/ATI post. I'm somewhat happy that ATI was bought out by AMD, their work pre buyout was extremely lackluster. I am excited to see that there is competition in the GPU sector now, it was starting to be a one man race (one team?) Especially with CUDA being able to be run on both ATI and NVIDIA cards. Hopefully AMD can step up their game and up the stakes vs Intel so we can put this gens CPUs in our next gen consoles on the cheap.
itango
denalijb
Posted 2:08 AM 19/7/08
I disagree completely. ATI is wiping NVidia's ass right now. The GPU sector of the business is flourishing at AMD. I think this purchase is finally paying off.
Don't write of AMD yet.
denalijb
galexandr
Posted 8:58 AM 22/7/08
Its very obvious there are those who are upset with AMD. Their acquisition of ATI was a mistake, the numbers made sense but the problem always lies in merging these two giants to offset the costs/fees in their acquisition.
Business is business in most cases but when the competition is another giant (intel) and they are padding everyones pockets to hinder AMD efforts to market their product, eventually, this will effect the bottom line. Poor performance of a company is not just the reflection of the CEO, but the entire management team. It is obvious those of you who have negative comments have the right to post but in my experience it is usually those who are
'armchair quarterbacks' if I may be so bold.
AMD/ATI is a powerhouse, yes, AMD may lack attributes Intel may possess and we must remember these two giants have been throwing fisticuffs at each other for a very long time, both have amazing stamina and both will be here in the future.
The change in leadership will give new vision and plan to the company and its profitabiliy.
Regard,
Greg Angulo
galexandr