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Leica Ad Pixelates Man's Best Friend
Posted by Mark Wilson at 1:40 AM on June 13, 2008
In one of the cleverer advertisements we've seen of late, Leica is proposing that you "see it in more detail" with their D-Lux 3 by placing a pixelated dog in various real world scenes. It's a strangely effective technique, but we can't believe that someone would be so cruel to do that to a dog. Shame on you, Leica. Bad! Bad!
Seriously though, from what other shots reveal, the assembly process took hours of precise supergluing:
By the ad firm Philipp und Keuntje. [cominucadores via Core77]
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
Lazarus511
Posted 2:17 AM 13/6/08
Odd, I kinda like the dog better that way. God, I need to get out more.
Lazarus511
aussie
Posted 2:16 AM 13/6/08
PETA will be onto them...
aussie
TonyRockyHorror
Posted 2:16 AM 13/6/08
That's fucking brilliant! And it goes right with that 8-bit water spout street art over in London that made the rounds on the tubes a while back.
TonyRockyHorror
justinpe
Posted 2:06 AM 13/6/08
wouldn't photoshop be easier??
justinpe
ANoel
Posted 2:00 AM 13/6/08
... the dog checkin' out the pixel pooch (caption balloon - "FTW"!)
ANoel
uberfu
Posted 1:56 AM 13/6/08
Not impressed without LEGOs_
uberfu
uberfu
Posted 1:55 AM 13/6/08
@Geckotek: Hey! I patented that thought_ Kidding it's your's - same thing hiot me as soon as I read this_
Then they could have re-positioned it or moved some of the coloring around to account for lighting conditions...
uberfu
SowndOfDeth
Posted 1:53 AM 13/6/08
Wouldn't have been easier to use one of those Wordarts that come with MSOffice?
SowndOfDeth
Captain_Collide
Posted 1:52 AM 13/6/08
@Keighvin: What are you nuts? It's thinking like that what gets a man burned at the stake!
Captain_Collide
ANoel
Posted 1:52 AM 13/6/08
Love it! So now. Soon it will be all over!
ANoel
Totorototoro
Posted 1:51 AM 13/6/08
Weird, that one shot looks like Dogcow.
Totorototoro
thechansen
Posted 1:44 AM 13/6/08
That looks like the hardest game of Jenga ever.
thechansen
Geckotek
Posted 1:35 AM 13/6/08
Wishing I had been as witty as Keighvin
Geckotek
behavin
Posted 1:35 AM 13/6/08
Ah, yet another amazing Lego creation!
@P3nnst8r: Mine too. My eyes are having a hard time focusing anyways, due to sleep deprivation, and this is just making it worse.
behavin
Geckotek
Posted 1:33 AM 13/6/08
Why the heck didn't they just use Legos? No gluing required!
Geckotek
Keighvin
Posted 1:32 AM 13/6/08
If only they had some sort of block that would simply snap together via pre-determined joints with a high degree of orthogonal precision, saving them hours of precise gluing.
Keighvin
P3nnst8r
Posted 1:29 AM 13/6/08
That's kinda messing with my head. Weird.
P3nnst8r
Lupison
Posted 2:54 AM 13/6/08
"That's kinda messing with my head. Weird."
same man, same.
Lupison
Hijakk
Posted 2:53 AM 13/6/08
Heh, Leica.
Are they launching the dog into space?
Hijakk
Monty
Posted 2:39 AM 13/6/08
Those marketing folks are always coming up with crazy ideas like this. My favorite was a campaign in New York where a Starbucks marketing employee would get into a taxi but purposefully leave their Starbucks mug on top of the taxi (it has a strong magnet on it, so there is never a danger of it coming off). The first person that came up to remind them that they had a mug up there (the "good samaritan") would be thanked and handed Starbucks gift certificates. Brilliant concept that I believe got national airtime, and it only cost Starbucks a few sheckles to pull it off.
Monty
PushTheButton
Posted 2:32 AM 13/6/08
Do I look at that ad and say "Ooh, I just have to buy a Leica camera!"? NO! Where's the hook?
PushTheButton
bms
Posted 2:31 AM 13/6/08
OMG! WTF happened to that dog?
bms
Hazdaz
Posted 3:29 AM 13/6/08
@PushTheButton:
Where's the hook? Hmm, maybe it's the fact that tens of thousands of people on the internets are now talking about their store and mentioning their name?
I think it's a brilliant campaign.
Hazdaz
DeadWriter
Posted 3:15 AM 13/6/08
There may be a bit of a verbal pun in the add giving a nod to Laika [en.wikipedia.org] .
DeadWriter
Jones Foyer
Posted 3:07 AM 13/6/08
...because Legos aren't cube proportion- pixels are square.
Jones Foyer
DeadWriter
Posted 2:58 AM 13/6/08
Moof! Get rid of the color and it's Clarus the Dogcow [en.wikipedia.org] .
DeadWriter
Soulgenesis
Posted 3:53 AM 13/6/08
wonder how long that dog will stay on the street...
it'll be stolen by morning xD
Soulgenesis
Dirk
Posted 3:51 AM 13/6/08
Poor Laika...
Dirk
92BuickLeSabre
Posted 3:50 AM 13/6/08
Does it byte?
92BuickLeSabre
robot-shmobot
Posted 2:27 AM 13/6/08
@justinpe: When people start thinking like that, they end up with crap. That's why we have countless Photoshop disasters lingering around this planet.
In this case, originality + photography = creative genius.
robot-shmobot
Bokusatsu_Tenshi
Posted 9:19 AM 13/6/08
Great advertising!
Dog needs more refresh
Bokusatsu_Tenshi
Trevorblanco
Posted 7:41 AM 13/6/08
MOOF
Trevorblanco
jonny0204
Posted 2:29 AM 13/6/08
@behavin: It would deffo suck to lose lol
jonny0204
gadgetplay
Posted 11:38 AM 13/6/08
That's a great pixelation, FOR ME TO POOP ON!!!!
gadgetplay
th4tkid
Posted 12:41 PM 13/6/08
DOGCOW SIGHTING
th4tkid
LindsayJoy's MBP is into S+M
Posted 4:03 AM 15/6/08
You know, I said pixel doggie was LEGOs from the start! (read my comment on the original thread!) Yes, I know I have an *unhealthy obsession*.
You know she is way lucky to be made of LEGOs rather then the of blurry pixels....
LindsayJoy's MBP is into S+M
charlieR
Posted 1:36 AM 18/6/08
I doubt it would have worked with LEGO bricks - the art of the idea is in the detailed craft to trick the eye I assume
bit of a generic idea for Leica though - any decent digital camera could have done this
charlieR