Gadgets
Is.a.Brella Wine-Bottle Umbrella Doesn't Contain Wine, Sadly
Posted by Gizmodo US Edition at 7:59 PM on June 12, 2008
First I thought "ah... what a cute gimmick" about this Is.a.Brella thing, but then I realised the essential cleverness of the design. You're in a rush to get on the train on a rainy day: furl your Is.a.Brella, leap aboard, slide it into the bottle cover keeping it compact and tidy, and stop all those trapped raindrops from splashing onto people nearby. Neat, and pretty unusual looking too. So I get it... but what I don't get is the marketing-speak from the website, auto-translated by Google.
Grabbed the tip and pull, collapsible umbrella in the form of units. Hardcover looked like a bottle of enjoyment as well as the smooth opening and closing / wet umbrella on the receipt in the bag immediately and round, and also glad to have a Jacuzzi-whirlpool! Afterlife as a unique design is also recommended.
So... uh... if I use this thing I'll be happy to sit in a jacuzzi and contemplate the uniqueness of heaven? Wow. That's quite a sales pitch!
Anyway, the Is.a.Brella from Ofess is available in many colour combos for around US$27, but that's in Japan and there's no info on whether you can get it over here. [Sixem.com and Impress]

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
kaneshadow
Posted 9:40 PM 12/6/08
A wonderful modern day equivalent to the peanut can full of spring snakes. Be the life of your next wine party!(without wearing a lampshade like last time)
kaneshadow
strider_mt2k
Posted 10:16 PM 12/6/08
In the rain this won't help you forget about not having a bottle of wine.
-a bottle of wine however, may just help you forget about not having an umbrella.
strider_mt2k
PeterPotamus
Posted 10:00 PM 12/6/08
I need me a good bottle of enjoyment
PeterPotamus
rentahero1
Posted 10:41 PM 12/6/08
If you're curious about what it really says:
If you pull on the end, the form of a folding umbrella appears from the inside.
The bottle-like hard cover isn't only fun, but provides a smooth open/close, and even if you put your wet umbrella right into your bag, it won't let its surroundings get wet, among other nice features!
Because of its unique design, we recommend also giving it as a gift.
(Google needs to lay off the crack pipe -- those sayings are like, incredibly common.)
rentahero1
Maksimir
Posted 11:05 PM 12/6/08
Anything made to resemble a bottle of alcohol, but contain no alcohol is stupid!
Maksimir
frigg
Posted 11:46 PM 12/6/08
This would be even cuter if the umbrella could be extracted from a guinea pig. Just thinking about how cute that would be makes me want to burst.
frigg
Kit Eaton
Posted 12:07 AM 13/6/08
@rentahero1: Ah- now I understand. Cheers!
Kit Eaton
Sora57
Posted 12:49 AM 13/6/08
When I'm using the umbrella what do I do with the empty bottle? Wait, it is called a bottle of enjoyment...
Sora57
.Saint.
Posted 12:49 AM 13/6/08
Very nice, but... What do you do with the "bottle" when you are using the umbrella?
Pretty uncomfortable, huh?
.Saint.