Random Stuff
The Biggest Drawing in The World: Created With the Help of GPS and DHL
Posted by Sean Fallon at 5:00 AM on May 26, 2008
I have to hand it to Erik Nordenankar and DHL for devising what has to be the most creative fusion of art and technology to date. The concept was simple but brilliant: place a GPS device in a briefcase and mail it via DHL with precise travel instructions over the course of a 55 day period. When all was said and done, the GPS data formed a virtual self-portrait of the artist that spread over 6 continents and 62 countries covering about 112,000 kms.
Apparently, the drawing was done as part of an advertising campaign for DHL—which explains why a briefcase that looks like a bomb managed to criss cross the world in an accurate manner. However, DHL does know a thing or two about taking long circuitous routes on their way to a destination, so this ad makes perfect sense. [Worlds Biggest Drawing via Hack a Day]

Comments (AU Comments · US Comments)
Michael Grennan
Posted September 21, 2008 8:59 AM
So what makes this a drawing, on what media was this drawn upon? You could have stayed in your basement and filed a flight plan around the world, and you could of had the same thing. And so what of those planes or packages that are tracked around the entire world, if you were to map their movements, wouldn't that be art as well? You could interpret their movements to have some internal artistic meaning as well. You DID NOT draw anything. You shipped a package.
Scrubadub
Posted 5:38 AM 29/5/08
Whether it's real or not, doesn't anybody else think it kind of resembles that greek(roman?)god Atlas holding the world on his shoulders? It's fake, but the concept of it is extremely cool!
Scrubadub
yashichi8bit
Posted 9:25 AM 28/5/08
Amazing
yashichi8bit
looney82
Posted 3:39 PM 27/5/08
@shenanigans61: you're also welcome, but i'm not a marine. i'm in the united states army. infantry is infantry, just wear a different branch on my uniform.
looney82
MichelleMMM
Posted 12:15 PM 27/5/08
They ruined this video by making it so long and boring. Couldn't they have found cooler music?
MichelleMMM
berbar
Posted 11:00 AM 27/5/08
All I know, is that tere is only a small hill in Cartagena, and I don't remember a tram either. So the images that are supposed to be from Cartagena are from somewhere else.
berbar
shenanigans61
Posted 9:50 AM 27/5/08
@looney82: I also thank you for your service. I recognize you're a Marine; so is my buddy. He paid off bunker duty this weekend to come home from NC. He deploys on the USS(?) Iwo Jima in August for his tour in August. 2nd Battalion, 6th Marine Regiment Weapons Company Combined Anti-Armor team 1, 2nd Marine Division. Proud as hell of that guy, as well as my grandpa who served a few years in the Navy during WWII, my other grandpa's friend in the Korean war, and a couple people I know who served in other various wars.
Semper Fi.
shenanigans61
looney82
Posted 4:46 AM 27/5/08
@GadgetPlay:you're very welcome for my service. i'm proud to be on my second deployment to iraq, and to do my job everyday. by the way, you're my first "friend" since i created my account on gizmodo. for whatever that's worth....
looney82
frigg
Posted 1:49 AM 27/5/08
@fluxlasers: "This vain twat is just a Matthew Barney wannabe - a rip off of Barney's Drawing Restraint concept."
Huh?? The only thing this has to do with Matthew Barney is maybe the dude was listening to Bjork while he was sketching this out.
frigg
chris300zx
Posted 1:48 AM 27/5/08
@roflwaffles -- less energy than an elevator? Are you kidding? I don't care if it was an ultra light.. flying around the world multiple times, through hostile countries, an flying hundreds of miles out to see to make a loop is just ridiculous, AND a waste of energy. I'm a big proponent of art, but if some celebrity had done this, we'd all be talking about how much of a energy waster they are and how much carbon they produced. And quiet frankly, it's really not some amazing piece of art, it's a crappy line drawing on a map... I think I saw an elephant do that once at the zoo...
chris300zx
broho
Posted 1:07 AM 27/5/08
55 days of battery life?? Why does my TomTom last 45 minutes on a full charge?
broho
nincompoop
Posted 11:43 PM 26/5/08
What did he pick up in Columbia??
nincompoop
GadgetPlay
Posted 11:04 PM 26/5/08
@looney82: Thank you for your service.
GadgetPlay
KyleVibius
Posted 9:15 PM 26/5/08
Have you ever tried getting a GPS signal in an airplane? It's impossibe unless you hold the GPS right up to the window. However, most DHL planes that I've sen DONT HAVE WINDOWS! (except in the cockpit). The skin of the airplane makes an extremely effective RF shield.
KyleVibius
krisve
Posted 7:38 PM 26/5/08
well the hair is absolutely crazy as there is no DHL presence in Norway anywhere within 1000's of miles of the lines. Also doesn't DHL mostly use big planes, not small aircrafts buzzing around all kind of small islands with 500 inhabitants in the middle of the arctic? Anyways, to do "art" like this when you can just fake it is just plain stupid. Time consuming and not very enviromentally..
krisve
Mongoose
Posted 5:17 PM 26/5/08
#1 Awesome concept.
#2 It looks real enough to me.
#3 Waste of resources bah humbug. It's art.
Mongoose
midtoad
Posted 4:24 PM 26/5/08
@Redbeard, that point in the S. Atltantic is Natal, off the coast of Brazil.
And to the rest of the doubters, nothing says that the GPS tracklog was recorded in one single trip lasting 55 days. The artist could have arranged for the GPS to have been turned off for sections of trips that didn't fit with his drawing. So in fact it likely took many trips to collect all of the data. Then too, he could have just chopped out the pieces of the tracklog that didn't fit his drawing. Lastly, some of the smaller loops could have been recorded by ground vehicles, like that motorbike turning around in Slovakia.
Most of the nay-sayers are probably secretly thinking "damn, I wish I'd thought of that first"!
midtoad
mr_schticker
Posted 3:45 PM 26/5/08
@electrikecho: Funniest comment on here -thanks for the laugh!
mr_schticker
looney82
Posted 3:33 PM 26/5/08
@fluxlasers:you're wrong about iraq. i've been all over iraq, from baghdad to the syrian border, all the way over to the iranian border. every american base (FOB) that i've been to has a little DHL building. plus you see DHL stickers on a lot of boxes that us grunts get to make us happy and forget that it's 110 degrees outside. i still call BS on it, but just wanted to correct that.
looney82
wiithan
Posted 2:30 PM 26/5/08
Haha, they used the incorrect "its" in the video.
wiithan
rg
Posted 2:26 PM 26/5/08
holy shit...it's jesus!
rg
RedBeard
Posted 2:18 PM 26/5/08
i just don't belive this....there's too many loops that don't make sense...like the one off the coast of south america...the double loop in the middle of the atlandtic the loops off the coast of madagascar and the crazy winding path that goes from around iceland to off the NW coast of africa....i call bullshit at well =/
RedBeard
shenanigans61
Posted 1:41 PM 26/5/08
I can take a picture of a map, and draw lines on it, too...then I'll make a video, and some figures, and say I mapped a GPS-loaded briefcase's path.
shenanigans61
shenanigans61
Posted 1:40 PM 26/5/08
@Kevin: My thoughts exactly.
I call shenanigans.
shenanigans61
001
Posted 1:01 PM 26/5/08
well, it got u guys commenting a lot on it. perhaps it's art after all?
001
fluxlasers
Posted 12:40 PM 26/5/08
FAKE - Check out how the lines that go off the sides don't match up. This image is a drawing he did on a map of the world and was not produced using GPS data.
This vain twat is just a Matthew Barney wannabe - a rip off of Barney's Drawing Restraint concept.
Also, I don't think DHL would fly/drive a case around Iraq to do the nose.
fluxlasers
OMG! Ponies!
Posted 12:04 PM 26/5/08
@scuba_steve: It's not pessimism. It's called seeing the holes in soft systems. NYC has some of the poorest systems around - things like crowded narrow subway platforms, confusing corridor layouts, and floor-to-ceiling turnstiles. Set off a nailbomb in rush hour; most of the casualties will be from the panic. If you're real good, hit 10 stations all at the same time.
Or maybe a backpack or three loaded with schrapnel at any of Manhattan's supercrowded stores and/or tourist sites. Or, with summer coming up, pour some toxins in the city's fountains - a favorite for kids and pets.
Let's also not forget all the havoc that can be wrought by spraying nastiness on the local buffet or slipped onto the produce at the farmer's market.
Like I said earlier, lots of the larger buildings have posts set into the sidewalk to prevent truck-bombs; sending a bomb through the mail (or by bike messenger) - well, I hope that DHL and FedEx rely on more than the statement on the airbill that the package does not contain hazardous materials.
OMG! Ponies!
roflwaffles
Posted 12:01 PM 26/5/08
psssh.
this was epic.
a couple points i would like to make.
when traveling on a ocean, its quite possible to go from island to island, especially if by plane.
looks like it was just one or two people traveling by small prop plane and car.
not that much resources wasted here, 2 months of travel.
it probably used less energy than the average person uses riding elevators.
roflwaffles
Windhawk
Posted 11:58 AM 26/5/08
Turns out there wasn't a GPS in the suitcase afterall.
Just a gnome.
Windhawk
thechansen
Posted 11:51 AM 26/5/08
Its far easier to just draw on a map and say you did it. Like I can photoshop myself on top of a mountain and say I climbed it. It has about the same impact as this little art project.
thechansen
Collins1
Posted 11:33 AM 26/5/08
"Mr Bush, Mr Brown... um... we're out of oil."
Collins1
Xenobiologista
Posted 11:29 AM 26/5/08
@shinchan: There is a place called Bangko, not BangkoK (like you, I initially thought it was a horrendous typological + geographical error), but I think it's in Indonesia. (see Google Maps)
Which only makes it a horrendous geographical error...note to self, don't use DHL to mail stuff home.
----------------
On the art/environmentalism/pretentiousness argument, IMHO it's fake. They did say it's for an ad campaign.
Xenobiologista
videoCWK
Posted 10:42 AM 26/5/08
That's pretty awesome, but why isn't it Rick Astley?
videoCWK
scuba_steve
Posted 10:42 AM 26/5/08
@OMG! Ponies!: Well, aren't you Mr 'glass is half empty'... Shouldn't you be glad that DHL don't think that every parcel with electronics in it has to be a bomb? (I'm pretty sure that 'explosives' are more specific to bombs than 'electronics' anyway)
scuba_steve
graffiksguru
Posted 10:42 AM 26/5/08
Wow, I can't believe all the haters in this thread. I thought it was kind of cool, a little vain, but still cool. I'm with Windhawk, Mad props to you buddy.
@nuclearlove:I'm sure DHL doesn't normally make GPS coordinate deliveries, but they co-sponsored the project, so I'm guessing they made an exception in this case.
graffiksguru
nuclearlove
Posted 10:09 AM 26/5/08
It's a sweet idea, but I don't buy it either. I downloaded the PDF of all of the directions supposedly given to DHL, from the dude's web site. It has a bunch of GPS coordinates on it instead of cities. How do you tell DHL to deliver a package to a GPS coordinate in the middle of the f'in ocean?
If somebody knows, please tell me, as I've suddenly got a few "art project" ideas of my own for such a use.
nuclearlove
DarkPuppy
Posted 9:22 AM 26/5/08
Really cool concept! I really cant see the reason to act oh so enviormental all of a sudden...
Comon.. most of u guys, who bash the artist for leaving some sort of imaginary footprints on yer precious air, are wasteful yourself and don't give two craps about the enviorment. Admit it! :P ADMIT IT!!!! :D
DarkPuppy
hellboy997
Posted 9:04 AM 26/5/08
@nonbreakingspace: no. forums are an excuse to be a dick. like you :) its art, dude. he didnt plug your mom. thats your job
hellboy997
frndlybnny
Posted 8:55 AM 26/5/08
Is it just me, or does that look a little like Jesus? And I don't mean Addy's hubby.
frndlybnny
GadgetPlay
Posted 8:50 AM 26/5/08
@djdare: Sweet! Urine artist!
GadgetPlay
djdare
Posted 8:11 AM 26/5/08
@GadgetPlay: will do, i'll make it 2 for you, and 2 for OMG and 2 for every other post in this thread, then i will draw my likeness in the sand with my urine. That way I won't feel like Heineken wasted precious resources just so i could get sloshed and have a good time with my friends.
djdare
AlanIn4D
Posted 8:01 AM 26/5/08
@nonbreakingspace: If you don't change your ways soon, you'll be filtered out by society. Art is making a comeback and in forms unseen before. If you don't catch up and make an effort in creativity, you'll be swept up with the dust of history. The countdown is ticking with your current/future job on the line.
AlanIn4D
Kaiser-Machead
Posted 7:38 AM 26/5/08
@nonbreakingspace:
It's all subjective I suppose, but just ask yourself: Which is worse, the pretentious art prick, or the people that enable him?
Kaiser-Machead
nonbreakingspace
Posted 7:33 AM 26/5/08
Nah, this is a load of crap? How did he get the plane / boat to do donuts in the middle of the ocean.
Art sucks these days, just an excuse to be a pretentious dick.
nonbreakingspace
electrikecho
Posted 7:31 AM 26/5/08
I can one-up that: I launched a probe into space to slingshot around the planets. Its trajectory managed to draw the word "bullshit".
It was done using very eccentric orbits, and a lot of wasted hydrazine. And I stamped FedEx on it.
electrikecho
GadgetPlay
Posted 7:27 AM 26/5/08
@djdare: "I'm having a bonfire tonight with my friends"
You bastard! Have a cold one for me.
@scarbrtj: "But on an actual globe, versus a Mercator projection, I bet the image looks quite different."
Kind of like when someone with a big belly tattoo gets really, really fat.
GadgetPlay
GadgetPlay
Posted 7:22 AM 26/5/08
@OMG! Ponies!: "I like art but not when it inordinately wastes resources."
Did it say that the briefcase was ever the only package on a delivery run? Even if it was, art is always a waste of resources, even if (but not always) just a little bit, but we love it anyway.
"Also, I'm not thrilled knowing that activated electronic devices can just be delivered willy-nilly through carriers like DHL"
I don't mean to pick on you, but it specifically said this was done in conjunction with and the sponsorship of DHL.
---------------------------------------------------------------------------
Why is everybody so negative? Of course there had to be a little cheating to get all of those lines so nice, but with the cooperation of DHL, the package undoubtedly got some special treatment (like never being in the hold of a ship or the back of a truck). It was a neat idea, cost virtually nothing, and was in no way to blame for the imminent destruction of the planet that's not happening anyway.
GadgetPlay
itscarmennnn
Posted 7:17 AM 26/5/08
This guy is so full of himself. Ain't nobody wanna see his ass all over the world...
itscarmennnn
scarbrtj
Posted 7:13 AM 26/5/08
A planetary-scale Etch-a-Sketch. Very cool. But on an actual globe, versus a Mercator projection, I bet the image looks quite different. Each artist gets to choose his or her own canvas tho'.
scarbrtj
djdare
Posted 7:06 AM 26/5/08
@OMG! Ponies!: I'm sorry, I must have missed the part where they built trains, and boats, and lorries specifically to carry this package/dude, every shot I saw involved a delivery person with packages to deliver. I'm having a bonfire tonight with my friends too. How bout them carbon footprint apples.
djdare
OMG! Ponies!
Posted 7:05 AM 26/5/08
@looney82: Friend, I'm guessing that you have a lot of those kinds of days. We'll do our best to keep you happy.
Stay safe and come home in one piece.
OMG! Ponies!
FredicvsMaximvs
Posted 7:04 AM 26/5/08
@Hiphopopotamus: Heh - and he originally only intended to send it across town!
The phrase "slow boat to China" comes to mind...
FredicvsMaximvs
FredicvsMaximvs
Posted 7:02 AM 26/5/08
So far I'm seeing a bunch of good reasons to call it fake, and not many that convience me to believe it. So I think I'm gonna have to bet my $5 on "fake."
However, I'm with Josh_Geyer - cool idea, whether it's fake or not. And it it's done using established routes (which I have a hard time believing this one did) then even better.
FredicvsMaximvs
justinsane
Posted 7:01 AM 26/5/08
What an environmentally irresponsible way to sell out for a corporate shipping company in the name of "art."
justinsane
Git Em SteveDave
Posted 6:52 AM 26/5/08
@IphtashuFitz: It appears he had a handheld unit, which I'm guessing would help fill in the empty spots.
@OMG! Ponies!: Yeah, a sealed box with wired together batteries and a big switch. More like a bomb than a lite brite stuck to a light post and look at the reaction THOSE got.
Git Em SteveDave
looney82
Posted 6:29 AM 26/5/08
@Hiphopopotamus:after a long, horrible day in iraq, you made my night with that comment. thanks.
looney82
OMG! Ponies!
Posted 6:22 AM 26/5/08
@djdare: And the trains, and the boats, and the lorries in the smaller countries?
Also, I'm not thrilled knowing that activated electronic devices can just be delivered willy-nilly through carriers like DHL and FedEx. A lot of companies invested a lot of money in sinking barriers to prevent things like truck bombs from crashing into the lobbies of skyscrapers. Nice to know a potential bomb will be hand-delivered to detonate upon reaching the GPS coordinates.
OMG! Ponies!
djdare
Posted 6:17 AM 26/5/08
fun = run my apologies
djdare
djdare
Posted 6:15 AM 26/5/08
@OMG! Ponies!: I'm assuming DHL had other deliveries to make for those 55 days... not positive... just guessing.
@HoseHead: Also assuming that since DHL was involved things worked a little differently for this package than for your average fun of the mill box.
djdare
jonny
Posted 6:12 AM 26/5/08
Looks legit to me... here are the travel instructions:
[biggestdrawingintheworld.com]
[biggestdrawingintheworld.com]
jonny
MagnoliaBoy
Posted 6:11 AM 26/5/08
That totally blows my mind. Certainly it's genius, maybe a little megalomaniac complex going on too, but certainly a profound artistic vision.
...Not even high (ok, a little)
MagnoliaBoy
IphtashuFitz
Posted 6:07 AM 26/5/08
I also find this hard to believe simply because there are likely to be huge gaps in the data that the GPS would have received. When packed away with other packages in trucks, trains, planes, etc. it's likely to have spotty reception or no reception at all. The metal shells and shelves of trucks would likely block the signal, as would the holds of ships that it would travel in. It was likely also packed away with lots of other packages in airplanes, and depending on the contents of those and the location within the aircraft they could have blocked or degraded the signals as well. This was most likely meant to be some viral advertising dreamed up by the artist and DHL. If they did, in fact, send this GPS on that world tour then I really would like to see the raw data that it recorded.
IphtashuFitz
adkitchen
Posted 6:05 AM 26/5/08
Bah! "Astolog-artists" did this already on a much bigger scale! Heard of the big Dipper?
adkitchen
HoseHead
Posted 5:59 AM 26/5/08
this is absolutely the biggest crock of shit i have ever seen. this is simply impossible. i worked for DHL for a few years and i can tell you that there is no way a package can take a specific route. it's a hub and spoke system. plus, planes cannot just fly where they like. there are corridors they must stick to. What, they just flew around in circles for this dick head? and finally, i don't care what he says, he didn't draw anything on the earth. it's just frickin' data plotted on a map.
what a load of crap!
HoseHead
Hardcore1
Posted 5:53 AM 26/5/08
Yeah, if this qualifies as art, guess what's even bigger? A constellation
Hardcore1
OMG! Ponies!
Posted 5:51 AM 26/5/08
His next project is a shipping container with only a GPS unit and a plastic bag which, upon completing its route around the world, will create the world's biggest carbon footprint.
I like art but not when it inordinately wastes resources.
OMG! Ponies!
shinchan
Posted 5:36 AM 26/5/08
Bangko, Malaysia...
nice going...
shinchan
Hiphopopotamus
Posted 5:35 AM 26/5/08
What the video fails to mention is he specifically ordered overnight service and it still took 55 days.
Hiphopopotamus
tuanye
Posted 5:34 AM 26/5/08
in theory, this is one of the greatest artistic concepts ever.
the real question is, how much truth is there in what he really did?
tuanye
Josh_Geyer
Posted 5:33 AM 26/5/08
Don't really care if it's fake, (It's probably not if DHL was in on it) I really like the idea. Some of you nerds just don't understand art for the sake of art.
Josh_Geyer
pdok
Posted 5:31 AM 26/5/08
@Matthew77: Yeah, I agree.
Well, I'm off to see Crystal Skull...bye.
pdok
Matthew77
Posted 5:23 AM 26/5/08
What an incredible waste of time and energy.
Matthew77
nojo
Posted 5:14 AM 26/5/08
So he had to sketch on a map to end up with something that looks sketched on a map?
nojo
Kevin
Posted 5:13 AM 26/5/08
what a crock of .....so you're telling me he rented a boat and did curly cues out in the ocean?? Right!!
Kevin
krisve
Posted 5:12 AM 26/5/08
yeah what a total load of bullshit..
krisve
KoRnholio8
Posted 5:12 AM 26/5/08
i don't really believe that there was an actual gps in there... but anyway, great concept and final result...
glad to see slovenia in the vid if even for a second...
KoRnholio8
bchains
Posted 5:10 AM 26/5/08
glad that i can be the first person to call BULLSHIT.
bchains
Windhawk
Posted 5:09 AM 26/5/08
Mad mad mad props.
Windhawk
aardvarked
Posted 8:02 PM 29/5/08
Even though people who scream "fake" at everything on the internet are the most annoying people on earth, this is absolute bullshit.
aardvarked