Microsoft Hits Fresh Blu-ray Xbox 360 Rumour With a Fresh Denial

Either Microsoft really isn’t doing a Blu-ray drive for the Xbox 360, or Microsoft’s PR are gonna be called out as gigantic liars in the near future. Their officials have just shot down the latest rumor saying that an Asus subsidiary was making Blu-ray hardware for Microsoft’s console, saying “we have no plans to introduce a Blu-ray drive for Xbox 360.” If this is true, Microsoft’s really just letting the PS3 be the Blu-ray console, and shoving its stack of chips behind digital downloads. Is this smart? Consumers already half transitioned from CDs to digital music downloads, so we’ll see in five years whether video will be the same. [Game Pro]