Apple’s Sydney Store To Open Next Week?
The guys were making their way down to CeBit last week via the corner of George and King streets in Sydney when they had a little conversation with some construction workers who said the store would be opening next week. Which would be this week, going off the date of the video. So are Apple about to wrench the covers off the store on an unsuspecting public without warning? In a word – no.
Overnight, some signage went up to tell people that the building is actually going to be an Apple flagship store, as you can see from the photo above. As silly as it sounds, Apple aren’t going to put up a “Coming Soon” sign only to rip it down in the same week.
Then there’s the rumour that Mr Jobs will be on hand to open the store first hand. If it is true (and part of me keeps looking at my X-Files styled “I want to believe” poster every time I think about it) then it probably won’t happen until mid-to-late June at the earliest.
I’m sure Apple will be inviting local media to the opening, so as soon as I receive my invite, you guys will know.
[TechWiredAU via MacTalk.com.au - Photo courtesy of Scottyh]
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Comments
I have a Jetstar ticket in my hand for the weekend of 27-30 June. Those are the days I’m betting on.
K
Going by the timing of the Boston store, from when the coming soon styled cover went up, to when it opened, the store will be opening in 3 weeks, right in time for an iPhone release.
As said – was just a conversation with two construction workers – perhaps they meant the construction phase will finish this week. Will let you guys know more info as it comes to hand.
Um…”drop in?”
In spite of making the stereotypical beach (and iPod wave) reference to the Australian market, these savvy marketers clearly didn’t realize that the first rule of surfing is never drop in.
That said, I may make an exception.
SMH has an article about this too. They point to a source that thinks the store will be open on the 19th June at 6PM.
That gives 10 days between the beginning of WWDC and the store opening (3G iPhone time.)
Apple worship makes me a sad panda.
To the OP
>As silly as it sounds, Apple aren’t going to put up a “Coming Soon” sign only to rip it down in the same week
They dont say “Coming Soon”; they say “Drop in soon”. This wording would still be correct if the store was open (e.g. ” We’ve just opened, drop in soon and buy our 3G iPhone”).
So be careful making assumptions that this facade will change before the store opens.
@Ken When the store opens, I don’t think we can expect to see any signage other than a big Apple Logo, not even something that says “We’ve just opened, drop in soon and buy our 3G iPhone”. So despite your valid point about the exact words used in the post, my point still stands – they’re not going to put up 3 stories worth of signage saying “Drop in Soon”, only to pull it down again in the same week. Doesn’t make sense.
@Ken
Plans have been up for the Sydney store for over a year now, that’s just coming soon signage, the real store will look like a wider version of the Boston store.
http://ifostore.cachefly.net/sydney_plans/building_photo.jpg
Boston store before opening: http://farm4.static.flickr.com/3140/2491648711_f225c2ecc7.jpg?v=0
It’s been styled after some famous ball park around there.
and After opening:
http://farm3.static.flickr.com/2270/2503600126_b408bd2175_b.jpg
Compare that to the Sydney rendering, the Sydney store will basically be that, but wider.
Perhaps the construction workers have been given a false completion date? That would be the absolute minimum I would expect to be necessary to get builders to actually finish something on time. Not to mention the extra time needed to correct stuff ups and dodgy workmanship.
http://www.smh.com.au/news/biztech/apple-says-drop-in-soon-to-sydney-store/2008/05/26/1211653914950.html
It’s on 19th of June I reckon
well we know that pple have been invited to see the inside….. only time will tell when the store will be opening and NO i dont think whay will open it on the same day iphone is to be released y have 1 big hit when u can have two for the apple store!!