Entertainment

Why Isn’t Anyone Defecting from iTunes to Amazon’s MP3 Store?

Number two digital music retailer Amazon was given DRM-free tracks from all four majors in the hope that it would be the first real rival to iTunes’ total domination of music sales. But, on top of the fact Amazon’s numbers drastically pale to iTunes’ (we did ask for specifics, they wouldn’t spill) NPD is reporting that a mere sliver—10 percent—of Amazon’s users are iTunes defectors, even though all of its DRM-less tracks will play on the iPod (or anything else). Which means Amazon isn’t poaching from Apple’s ecosystem, so they’re either grabbing your mum (unlikely) or people who mostly avoided iTunes in the first place. Given the long, bitter fight for DRM-free music, it’s simply bizarre. So if you’re still buying from iTunes, why haven’t you switched? [Electronista]


Comments (AU Comments | US Comments)

  • bennish

    Could it be because it’s only available in the bloody united states? Does amazon realise there are billions of customers OUTSIDE the velvet curtain?

    I’m switching to amazon asap but only if they’ll let me!

  • Jono

    Gee, I wonder. Why *haven’t* I switched to Amazon’s US-only mp3 store?

  • Jfish

    I like iTunes….in fact, as far as I’m concerned, I’m not going to go somewhere like Amazon (even if it was available for outside the US). I like that iTunes is really easily accessible, on my computer – I don’t need a browser app, and I always have iTunes running anyway. If people are lazy like me, it’s the convenience. It may not be perfect, but it’s definitely easy. Oh, and I can buy iTunes voucher thingies in a lot of stores here and pay cash – which means I don’t end up blowing out my credit card.

  • zacislost

    I buy from Beatport.. because I want 320kb tracks..

    DRM-Free is fine but low kb is crap

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