• 96% of Australians want cheap and accessible mobile internet access
• 91% say barriers like cost and usability are holding mobile internet back
• Accessing search engines (76%) and email (74%) are the most popular function of mobile internet

PRESS RELEASE
AUSSIES' LOVE OF ONLINE SET TO SKY ROCKET IN 2008 - WORK AND HOME NOT ENOUGH
New survey reveals overwhelming demand for cheap and accessible mobile web
• 96% of Australians demanding cheap and accessible internet access
• 91% say barriers like cost and usability currently prevent accessing mobile web
• Access to search engines (76%) and email (74%) on mobile phone most popular

Sydney, AUSTRALIA - 14 April 2008 - With Australians spending more time online than
ever before, a new survey released today by mobile communications leaders Sony Ericssonand 3 mobile has shed light on the consumer's view of the internet on the mobile. 96% ofpeople said they want constant, cheap and accessible internet access, and more than half(53%) say they need internet access outside of work or home.

Although almost every Australian owns a mobile phone, and with 3G data speeds offering
access to the net while mobile a faster experience, 91% of people still see barriers in doingso, including a perception of high costs and a poor user experience.

The survey found if more Australians had cheap and easy web access on their mobile 80%would spend more time online, with 66% of respondents saying their internet usage wouldincrease by up to four hours each week.

"This survey reinforces what I've long suspected - as Australians' become evermore mobile,there is a clear need for reliable, efficient and cost effective access to the internet and avariety of online applications on mobile devices," stated Peter Blasina, a leading Australianconsumer technology expert. "2008 will be about mobile web browsing and it being at thecentre of the ongoing evolution in communication."

Adoption of Mobile Web Technology
The survey also reveals the need for web access on mobiles does not support generational stereotypes, and accessing the internet on the move isn't just for the young. Of respondents there is only a slight margin of difference (12%) between those aged 16-24 years old and those aged 25-49 year olds that say they would increase internet usage if they used on amobile device.

"Proliferation and uptake of the internet on PC was the driving force behind Sony Ericsson
re-designing the mobile web experience," stated Josh Oxspring, Head of Marketing, Sony
Ericsson Oceania. "With products specifically designed to mirror the PC internet experience, such as is found in the recently announced Sony Ericsson K660i, our handsets overcome barriers to bring mobile web browsing to the masses. Web browsing on a mobile is now officially easy and fun."

Driving Usage of Web on Mobile
In regards to sites people would access from a mobile phone, the survey indicates search
engine sites (76%) and email (74%) were the most valuable to access on the move. Other
popular sites to access include timely, up to date news and current affairs (63%) as well
sports sites (34%).

"3's customers have been heading to the internet on their mobiles since 2006 and its value and a good experience that's the key. As consumers we won't tolerate a poor online
experience at home or work, and we won't on the mobile either," says Christina Ferve, Head of Content at 3. "2008 in our view is certainly a year where the mobile internet will continue to grow, through a combination of higher awareness from consumers of what they can do on their mobile, and devices with browsers that support a better experience."

With mobile web available on 3 since 2006, last year 3 introduced new pricing and services with the X-Series and new content packages called Explorer Packs. For a flat subscription fee each month, starting from $8, these give customers generous data allowances to surf the web as well as unlimited access to Planet 3 content such as news, weather, sports and entertainment."

Sony Ericsson K660i
The survey was conducted in conjunction with the launch of Sony Ericsson's K660i, a phone specifically designed for mobile web browsing. Featuring unique applications and Web browsing design such as one-click access to bookmarked favourites, illuminated shortcut keys, landscape browsing of Web sites, and in-built software like Google Maps for Mobile, the K660i provides a rich mobile Web browsing experience in a straightforward way. The Sony Ericsson K660i will be available through 3 mobile for $0 on a 49 cap with 3 mobile.

For more information please log on to www.three.com.au.

*The survey was carried out by a third party in March 2008, surveying 653 Australians aged 16-49 across all states. Interviews were conducted using CATI (computer assisted telephone interviewing) with telephone numbers randomly selected from electronic White Pages. Age, sex and region quotas were applied to the sample and, following the completion of interviewing, the data was weighted by sex and area to reflect the latest ABS population estimates.

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