Gadgets

Sony CEO: US$200 Blu-ray Players Coming

By Matt Buchanan on March 6, 2008 at 4:43 AM

Everybody clamouring for a cheap Blu-ray player now that the format war is over might wanna bide their time with a sweet DVD upconverter—the US$200-player Blu-ray cavalry is at least a year away, according to Sony Electronics CEO Stan Glasgow, who we talked to today in New York. “I don’t think US$200 is going to happen this year. Next year US$200 could happen. We’ll be at a US$300 rate this year. US$299 will happen this year.”

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