Toshiba’s Sneak Peek At The Future
Now that the war is over, you may be wondering what the future will hold for Toshiba. You may not, too, but yesterday at the local press event for HD DVD’s demise, Toshiba’s Australian General Manager Mark Whittard dropped some pretty big hints as to which direction Toshiba will be looking to move post-HD DVD. And as you could imagine, it isn’t Blu-ray.
He cited that one of the major influences in Toshiba’s decision to pull the plug, outside of Warner and Walmart’s decision to turn their backs on the format, was the rapidly growing demand for downloadable entertainment. The market for online content was growing faster than Toshiba had expected, and had severely reduced the lifespan of both next-gen disc formats.
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Comments
Say, these Toshiba-brand Sour Grapes (pat. pend.) do sure taste mighty fine. He also said that upconverted DVD’s look just as good as either Blu-Ray or HD DVD.
Don’t break anything jumping out of the path of that HD DVD Satisfied Customer bandwagon, Mark.
He might as well as have said they’re all idiots for buying Toshiba players in the first place. What’s that? Customer loyalty? Don’t be silly, this is business.
As for downloads, when they can give you a download at the same bitrate as a next-gen disc which doesn’t take a week to download, or use up your entire download cap for the month, give me a call.
Disclaimer: I recently became a PS3 owner through the Bravia promo, but would have gone Blu anyway (Bruce Springsteen concerts in high-def – that’s what I want)