Leica fanatics are different than regular people, so it’s no surprise Leica’s taking an entirely different, but brilliant approach with its its M8: It’s everlasting. Instead of dropping an M9 or M10, Leica is offering substantial upgrades to the M8 itself—mechanical and digital components, so it’ll slowly evolve into a new camera. The first package is a sapphire LCD screen, which can only be scratched by a diamond, and a new, quieter, less shaky shutter. Only 1200 euros! How it works this way.
You reserve an update spot at leica-camera.com, and then they’ll tell you when you can send in your camera. They’ll pick it up, ship it to Germany and install the updates, plus the latest firmware then send it back to you. In a nice move, it also automatically extends your warranty by another two years. The first package will be available in March, and they’ll offer up fresh ones as they develop them, including, from the way it sounds, even a new sensor at some point. [Leica]
Keith Towers
Monday, February 2, 2009 at 10:23 PMNice, but overpriced. A 1500 dollar camera with a 1500 dollar red dot.
Alfred Tsang
Sunday, February 15, 2009 at 6:39 PMI have a Leica Digilux 2 and the M8 is my dream camera. The Leica quality and the satisfaction to own one cannot be compared to even the top brands of DSLRs. The update support shows demonstrates the “Big Brother” leader in camera field which no other brands can match.