Rumour Smashed: Microsoft Is NOT Considering Blu-ray Support
With the HD DVD ship sinking fast in the fickle minds of press and public, the assumption is that everyone left on board is lining up to jump. Reuters had a story that played like Microsoft—one of HD DVD’s biggest backers—is on the verge of doing so, based on a quote from Albert Pennello, marketing manager for Xbox hardware. Let us count the ways he told us in a sitdown that the story was wrong, and when HD DVD really is buried in Microsoft’s mind.
1. The “headline misconstrued the context of what I said.”
2. Microsoft is “not thinking about it.”
3. It is “fairly definitive” Microsoft is not doing it.
4. Microsoft has “no plans” to build anything Blu-ray.
5. Microsoft is “totally committed to HD DVD.”
So just when is HD DVD dead in Microsoft’s eyes? It’s “over when Toshiba says they’re not doing HD DVD anymore.” And despite the typhoon slamming their sails this week, we’re pretty certain Toshiba is staying on on the boat until it hits the sea floor.
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Comments (AU Comments | US Comments)
Cmon, Microsoft is in a pretty tough spot here. They can’t just all of a sudden say they will adopt the technology of their major rival in the console battle. That’s a major kick in the balls. They will have to do it eventually and not too far down the track either or gamers who currently are XBOX only will start buying PS3’s for the Blu-Ray (I know some have already) and once you taste the “forbidden fruit” it may be hard to come back.
Their marketing Dept will wait for the right time which is usually around the time of some sort of catastrophe so it doesn’t make page 1.