Phones

Pink BlackBerry Pearl Aimed at Consumer Market as RIM Feels iPhone Heat

By Gizmodo US Edition on January 29, 2008 at 11:18 PM

BBpearlPink.jpgRIM’s response to the market-share-gulping iPhone is to try to appeal to the female consumer by splashing pink paint all over the BlackBerry Pearl. Sigh. Why do some manufacturers insist on churning out pink versions of their products for women? Research says women are not particularly into it—unless, of course, she is a crack-addled nutcase who has yet to leave her tweenage Barbie phase behind. [Reuters]


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