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Helly Hansen Apparel Keeps You Warm When the World Will Not
Posted by Haroon Malik at 8:30 PM on January 2, 2008
Helly Hansen's Odin project is the name given to their newly completed, technologically advanced apparel system. The range, which will include various garments for extreme climates, incorporates the Odin PCM Soft-shell. The end result of the development is automatic temperature control, and we think that is promising an awful lot. Given our tendency to have reptile like responses to varying weather conditions, a fabric that is able to store heat and only release it when the external temperature falls drastically, sounds like the answer to our clothes based prayers. The Odin PCM Soft-shell fabric promises exactly that.
The heat balancing trickery is carried out by official Schoeller PCM smart textiles, but the versatility does not end there; the fabric, which is not only thermoregulating and waterproof, is also highly durable due to the non-binding nature of its construction. The Odin project textiles will initially be launched in a series of Helly Hansen jackets and pants, but if it does what it promises, expect to see the technology in all kinds of places. I suggest socks as a good starting point. Those who second my motion, show your support below.
[Helly Hansen]
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
tchangtx
Posted 2:51 PM 2/1/08
"Zoltan!"
-Dude Where's My Car
tchangtx
strider_mt2k
Posted 11:57 AM 2/1/08
-Perfect weather for a streamlined world
there'll be Spandex jackets, one for everyone.
What a beautiful world it will be
What a glorious time to be free...
-Donald Fagan
strider_mt2k
Ron-Mexico
Posted 11:45 AM 2/1/08
If it's good enough for Captain Sig, it's good enough for me. Cause I'm a cowboy. On a steel horse I ride . . .
Ron-Mexico
bms74
Posted 10:04 AM 2/1/08
@MikeHinds: LMAO! Global Warming. LMAO!
bms74
themightykorean
Posted 9:56 AM 2/1/08
Warm socks FTW.
themightykorean
Lavallee017
Posted 9:42 AM 2/1/08
@plankbr: working for Helly Hansen I am a bit biased, but I am also constantly reprimanded for wearing my Theta SL Gore Tex paclite shell and easy rider jacket from arc'teryx. but even though I get a serious hard on anytime I see the new gear from arc I must say that Helly Hansen breath ability rating crush arc's usage of Gore Tex pro shell. also it saddens me to report that the newest stuff from arc is made in China :( bummer for me because I could justify the high price and had no problem paying retail when it was made in Vancouver...
PS still love Arc'teryx designs so much
Lavallee017
plankbr
Posted 9:34 AM 2/1/08
Still doesn't stand up to Arcteryx.
plankbr
fsbpo2005
Posted 9:34 AM 2/1/08
Sounds like Outlast's patent expired.
fsbpo2005
Lavallee017
Posted 9:07 AM 2/1/08
@Headsign: They chose to call it Odin because of the fact that he is the main bad ass in Norse mythology. Helly Hansen = Norwegian company.
Also notice the adapted Valknut in the logo. Taken from Odin's own symbol meaning the knot of the slain. So go buy this jacket and slay the mountain. not people.
Lavallee017
Lavallee017
Posted 9:06 AM 2/1/08
I have seen the samples of this product and can attest to it being all of what it claims to be and more! It is so light and unbelievably comfortable.
The PCM soft shell jacket will not be released until next season but you can all look forward to the Mountain Jacket, pants, patrol vest, and primaloft jacket starting Jan 15th.
Lavallee017
MikeHinds
Posted 8:29 AM 2/1/08
When/if global warming hits, this will be obsolete.
MikeHinds
Headsign
Posted 8:23 AM 2/1/08
Yeah. Only sad they probably chose to name it Odin in an attempt to compete against brands like Thor Steinar on the neo-nazi clothing market (their success on this market is maily due to HH being associated with "Heil Hitler" by the bonehead fashistionists).
Headsign
bms74
Posted 8:12 AM 2/1/08
HH makes some pretty nice stuff. I have a set of their heavy duty foul weather gear that I used to wear during sailboat races. Worked very well, and definitely durable.
bms74
thirdchild
Posted 6:52 AM 2/1/08
Sox rox! ^^
thirdchild
elislider
Posted 6:10 AM 2/1/08
ah and i JUST bought a helly hansen down jacket, we'll see how this stuff shapes up when it hits stores, and amazon
elislider
ECAsh
Posted 6:03 AM 2/1/08
$60 for a pair of long johns BOTTOMS, isnt what Im looking for... HOW about just a set of Sheets for my bed.
ECAsh
Hvedhrungr
Posted 4:48 AM 2/1/08
Or crimson pajamas with little silver devices pierced to our nipples as a replacement for cellphones.
Hvedhrungr
MacGyver
Posted 4:45 AM 2/1/08
it's only a matter of time before we are all in self regulating neutral grey jump suits...
MacGyver
jrondo
Posted 3:39 PM 2/1/08
Believe it or not, this collection was apparently designed in concert with some folks at/formerly from Arc'teryx, so the construction should be pretty solid. That said, the discotheque mesh baselayer fabric and bizarre springtime release date should just add another nail to Helly Hansen's rapidly descending coffin. All hail a once-venerable outdoor brand.
jrondo
cabowah
Posted 10:15 PM 2/1/08
winter offshore sailing here I come.
cabowah